How Programmatic Can Accelerate Your Recruitment

Put Recruitment Processes in Overdrive with Programmatic Recruitment Advertising

The advent of ‘big data’ necessitated the use of automated tools that could handle massive amounts of data. Thus was born programmatic advertising, as part of the marketing function. Programmatic advertising has been around for several years now in traditional marketing. As recruitment becomes increasingly data-driven, programmatic advertising is gradually gaining ground in talent acquisition […]

How Programmatic Advertising is Breaking the Talent Ceiling

Passive candidates

What makes passive candidates so alluring? Passive candidates are those that are successfully employed, which means they are rich in the latest skills and technologies and have a wealth of experience. They are not actively looking for opportunities, which means they are less likely than active candidates to be interviewing with competitors. But they also […]

How to Create Job Ads That Lure a Multi-Generational Workforce

multigenerational workforce

Every so often the workplace gets into a transitional period that sees one dominant generation give way to the next dominant generation. As the Baby Boomers edge closer to retirement, the Millennials are starting to take over management spots and leading the way as entrepreneurs. Stuck right in the middle is Generation X, which is […]

How Employers Can Make Their Job Ads More Creative


Most employers tend to make their job ads all business, but that may not necessarily be the way to go. If you want people to notice your job ad, then you may need to use a little creativity and think outside the box. This is especially true if you are looking for creative people. After […]

Yes! Print Job Ads are Still Working for The New York Times


When it comes to understanding how to combine print and digital media effectively, a lot of people are looking towards the New York Times. In 2013, media mogul Michael Bloomberg made a public attempt to buy the New York Times because he could see that it had staying power in an industry filled with change. […]

How to Craft an Awesome Job Ad


Business professionals are busy people, but they all have to take the time out of their busy days to write job ads to bring in more help. The problem is that busy people do not have the time to craft the perfect ad that will bring in hundreds of qualified responses. Luckily, there are a […]

Are Fake Job Ads on Your Site?


When you run a job board, you want to be sure that all of your postings have value for the job hunters who utilize your website. But it may shock you to realize that your job board has fake job ads and that is hurting your website’s reputation. The problem is that finding and dealing […]

Online Job Ads Soar in Chicago


August of 2014 brought some surprising and positive news for Chicago-area job seekers in the form of an increase in the amount of online job ads posted. In fact, 165,600 online job ads were posted during the month of August, beating out the previous month by 9,400 postings. This upward trend was also witnessed across […]