As the online job board industry gets more competitive, job board owners are constantly looking for new ways to generate revenue. One of the ways that many board owners have been able to generate more income is by focusing on a niche industry that does not get a lot of...

You’ve worked hard to help your trade publications’ reputation for depth of thought and editorial integrity, but at the same time you’d like to take full advantage of social media so the mass market can discover your association content. Well, you’re in luck, because you absolutely can “go viral” without...

  Social media is a fact of life for businesses of all types, and as a result, it’s also a fact of life for professional associations that want to get ahead. Your members expect to be able to connect with your association through social media, but they also expect to...

Much like traditional businesses rely on customer data and potential customer data, professional associations rely on member data and the data of potential members in order to not only provide the right services, but also to entice potential members to join. The process of gathering and using this data, however,...

Planning and executing a conference for your professional association can be a great way to not only engage current members, but also to attract new members. Although there are a number of tools available to help promote your upcoming conference, one of the most important, yet underused, is a dedicated...

Communication is one of the key elements in running any successful relationship, whether it be personal, professional, or otherwise. If you are seeking to engage, attract, or retain members, then you’ll note how communication can make or break your mission. Although communicating via the Internet may come across as awkward...

In the past, marketing was carried out with specific demographics in mind, but today, demographic lines have been blurred more than ever. This has been especially apparent when targeting Generation X, or individuals born between the late 1960s and the early 1980s, as well as Generation Y, also known as...

There is always a great deal of competition when it comes to getting new members for a trade association, especially when you are focusing on gaining new members online. A good membership effort should try to set itself apart from the other associations in as many ways as possible and...

It’s now officially 2015 and that means it’s time to get your business strategy mapped out for the coming year. Although most people make resolutions on New Year’s Eve, it’s never too late to solidify the guidelines you’ll follow to achieve success for your organization. Below are four tips you...