Member Engagement: Why a Big Budget isn’t Everything

Your Budget

In the world of business, including trade associations and professional associations, it may seem as though a large budget is the key to success. In fact, it makes sense, right? The more money your association has, the more marketing, advertising, outreach, and research it can do. While it’s certainly true that more money can mean […]

Use Social Media to Create a Community For Your Site

Use Social Media to Create a Community For Your Site

Not too long ago it was enough – and sometimes quite profitable – to build a job board and just let the user click away until they find a great match. In the Social Age, however, users expect more; clicking the “Apply Now” button is no longer good enough. They expect to learn, grow and […]

Why Hispanic Online Video Consumption Needs to Be On Your Radar

spanish consumers

If you’re a savvy trade publisher, you already know that video is one of the keys to success in marketing your business throughout 2015 and beyond. But when it comes to demographics, who are you counting on to bring about the most revenue? While white males in their late teens and early twenties are still […]

Can YouTube Help Your Trade Association with Audience Development?


Anyone who runs a website for any kind of professional or trade association is familiar with the concept of audience development. When you create new content for your site, you are attempting to gain more web traffic while enticing your current traffic to return to your site. More traffic allows you to increase website advertising […]

How an Explainer Video Can Help Your Trade Association


There is always a great deal of competition when it comes to getting new members for a trade association, especially when you are focusing on gaining new members online. A good membership effort should try to set itself apart from the other associations in as many ways as possible and one effective way is through […]

Are You Making the Most of Your Video Potential?


Your website is supposed to be designed to generate revenue, but it cannot maximize its revenue potential if you are not keeping up with the latest trends. Multimedia presentations have always been popular on the Internet, but there is more to multimedia than just putting up a picture or a video. If you want to […]

TV Still Reigns in Advertising, but Digital is Up and Coming


April is the month when television executives make their respective cases for bigger budgets, and cable networks are trying to close the gap in ad pricing that has long existed between cable and broadcast, where there’s a 3 to 1 advertising rate gap between broadcast and cable. Cable takes in more total ad dollars, but […]

How to Hone Writers Into On-Camera Hosts

In 2011, there were 2.7 billion online video ad views. In 2012, online audiences watched video ads 4.6 billion times. With online videos in general, there’s an overall and generational shift away from television, with around one-third of Millennials watching either less television than online video, or no television at all. Half of 18- to […]

4 Ways to Make More Money Through Online Video

In October 2012, Americans watched around 11 billion video ads, which added up to 3.8 billion minutes of ad time. Video ads reached over half the US population an average of 68 times just during that one month. Television may still be the main medium by which people access video, but the habits of selecting […]