Can Native Ads Boost Your Audience Engagement?

Local Native Advertising

When it comes to advertising, content marketing is where the real value currently resides. It’s central in cultivating audience engagement. In particular, native advertising, or advertising that blends in with typical content, has proven itself to be a true advantage for businesses and associations across the world. To prove this, one only needs to look […]

Uncover What Your Job Board Could Be With RealMatch [INFOGRAPHIC]

A RealMatch Thanksgiving

There are all kinds of reasons why many publishers are choosing RealMatch as their recruitment advertising platform. In this infographic, we explore some of the key differences between RealMatch and some of our competitors.   Click here to view a PDF version of this infographic. Uncover what your job board could be with RealMatch and […]

For Job Boards, Knowing Your Candidates Often Equals Success

For Job Boards, Knowing Your Candidates Often Equals Success

A job board requires two things to be successful – employers and good job candidates. Most job boards spend a lot of time and effort catering to their employers because the employers offer a steady stream of revenue. But without good candidates, a job board is unable to attract employers that feel the service is […]

Here’s A Secret: A Green Screen Can Transform Your Next Event

Green Screen

If you’re not technologically savvy, you may not know what a green screen is or how it works. Basically, a green screen is exactly what it sounds like: a green screen. The key to what a green screen does, however, is in the actual tone of the green used. When processed through a camera and […]

What You Can Learn from the Girl Scouts about Membership Acquisition

membership-acquisition

Although the Girl Scouts of the United States of America is considered by many to be an institution in this country, the organization has been facing a decline in membership in recent years. In fact, according to the Associated Press, the Girl Scouts of the United States of America has seen a total decline of […]

Are There Serious Problems Ahead for Paywalls?

newspaper-paywall-problem

The world of print journalism has changed dramatically in the last decade. Since the 1990s, various media outlets have folded, have migrated to an entirely online business model, or have paved the way for hybrid online-print approaches. Many hailed the development of the paywall, a model that required readers to pay to access online content, […]

3 Keys to Monetizing Your Blog

blog money

So you want to generate revenue from your blog? Great news: It’s possible. However, you’ll want to follow certain principles of effective blogging to make that happen. Here are 3 keys to monetizing your blog. 1. First, Get an Audience If you want to generate revenue from your blog, then you’ll need to attract visitors […]

Mobile B2B Advertising for Publishers is on the Rise

tablet mobile

It’s hard to believe that just a few years ago the mobile advertising sector basically didn’t exist. Today, mobile is the ad industry’s primary focus, and B2B advertising won’t be left behind. B2B publishers are adapting to the mobile trend by ensuring websites are mobile-optimized so they can take advantage of the monetization opportunities mobile […]

Want Native Ads that Work? Stick to Quality

Native Advertising

There has been a lot of debate over native ads. Some see them as deceptive, but others simply see them as content monetization; a way to beef advertisement revenue while offering content to readers. The truth is they really are part ad and part content, which means quality is a necessity. Nobody is going to […]