How to Avoid Dead Jobs on Your Job Board
Job aggregators are starting to take over the online job board world, but that may not be the great thing that everyone thinks it is. According to the Rochester Democrat and Chronicle, New York State uses a job aggregator for its free job board service and a good number of them are dead jobs. That […]
Member Engagement: Why a Big Budget isn’t Everything
In the world of business, including trade associations and professional associations, it may seem as though a large budget is the key to success. In fact, it makes sense, right? The more money your association has, the more marketing, advertising, outreach, and research it can do. While it’s certainly true that more money can mean […]
Use Social Media to Create a Community For Your Site
Not too long ago it was enough – and sometimes quite profitable – to build a job board and just let the user click away until they find a great match. In the Social Age, however, users expect more; clicking the “Apply Now” button is no longer good enough. They expect to learn, grow and […]
Don’t Forget: Leftover Content Can Be Delicious Too
As we approach the end of the year, now is a great time to think about ways to get more traction out of your existing content marketing materials. Trade publishers that are seeking more revenue and more audience for their companion websites can take advantage of this approach throughout the holiday season. There are many […]
Serving a Content Buffet
Blogs seem to have become the default format businesses use to get information to consumers. According to WPVirtuoso.com, there are over 152 million blogs on the Internet and that number keeps rising. Companies that spend the time to generate at least 20 blog posts per month generate approximately five times more web traffic than the […]
Expert Interview with Scott Baradell on How You Choose Your Content
If you want to know whether your marketing efforts are truly working, quit focusing on things like Facebook likes and Twitter followers, says Scott Baradell, president of inbound marketing agency Idea Grove – these analytics are outdated and not especially useful. Ultimately, Scott says the only metrics-related questions that really matter are: 1. Are you […]
Content Creation Takes Over Where User Generated Content Leaves Off
Back in 2005, YouTube premiered online. It was the latest in a concept known as User-Generated Content (UGC). Of course, the content on YouTube was unique for the web at that time. It was all video.The rest is history. YouTube took off like a rocket. It was acquired by another Internet company that you might […]
Audience Development Strategies for Humans and Search Engines
The content you create needs to be designed for the human readers. If that doesn’t happen, your audience development will become static. The annoying factor is that there is much more than just writing for your readers if you are going to make it online. The content also need to please the search engines. Here […]
Expert Interview with Stephen Saber on Creating Great Content
Increasing the traffic to your website doesn’t necessarily mean you have to create exorbitant amounts of unique content, says Stephen Saber of content marketing and events solutions firm Pulse Network. Instead, focus on maximizing the content you have. “A single piece of content can be re-purposed into many different styles, types, forms and lengths to […]