How Mobile Can Be a Second Chance for Newspapers
When the newspaper publishing industry first started dealing with the Internet in the 1990s, publishers were at a loss as to what to do. Their first reaction was to give the content away, but that caused revenue problems. By the time they tried to put a pay wall on the content, it was already too […]
3 Ways to Take Advantage of the Healthy Healthcare Job Market
The healthcare job market is exploding, so now is the time to focus your job board site on this burgeoning industry. Whether you choose to highlight healthcare jobs on your existing site or you choose to create a new site dedicated solely to healthcare jobs, you now have a large number of opportunities to attract […]
Can Native Ads Boost Your Audience Engagement?
When it comes to advertising, content marketing is where the real value currently resides. It’s central in cultivating audience engagement. In particular, native advertising, or advertising that blends in with typical content, has proven itself to be a true advantage for businesses and associations across the world. To prove this, one only needs to look […]
From Twitter, Facebook, and Pinterest to Your Publication: Getting Readers to Click That Link
Social media is one of the best ways to engage current readers and find new ones. You probably already have Twitter, Facebook, and Pinterest accounts set up with fresh tweets, posts, and pins. But how do you get your followers to leave that social media site and land on yours? SEE ALSO: Use Social Media […]
The New York Times Launches New Recruitment Advertising Platform
The New York Times recently announced the launch of T Jobs, its new talent acquisition platform (aka job board) on NYTimes.com. ”We’re doubling down on our recruitment offerings by investing in this new white-label solution” said Andy Wright, Senior Vice President, Advertising, The New York Times referring to RealMatch’s technology platform. Job Matching Technology T […]
Use Your Audience Data for Targeted Ad Sales
If your trade publication is associated with a companion website, the stream of data that website collects can play a critical role in helping you boost both ad revenue and audience share. So says Mather Economics President Matt Lindsay in an article for the Newspaper Association of America (NAA). Let’s look at some of the […]
Circulation Revenue Surpasses Advertising for First Time
According to the World Association of Newspapers and News Publishers, the amount of revenue generated by circulation dollars was greater than the amount of revenue generated by advertising in 2014. This small piece of information holds some monumental implications for companies that engage in digital media and print media. What Does This Mean? The news […]
Online vs Offline Marketing: Where’s the Best Return?
Marketing as we know it has changed – forever. When we think about marketing, in the 21st century, we have to alter that thinking a bit. It is no longer a matter of reaching out to the masses in the hopes of appealing to a handful. These days marketing is about connecting and sharing expertise […]
How Native Ads and Mobile Can Work Together
There can be little doubt that mobile is where the money is. The mobile advertising market is expected to hit a staggering $38.1 billion by the year 2018, according to CMO. At the same time, the ASME’s more relaxed viewpoint on the relationship between editorial and marketing content makes native advertising more appealing than ever […]
Caution, Care Needed with Native Ads
Online publishers have increasingly recognized that traditional advertising – especially in the form of ads and banners – doesn’t translate well to the new media environment. As a result, branded advertising in the form of native advertising has become much more popular. Branded advertising includes product-focused pieces that blend naturally with the organic content around […]
How to Use Native Advertising That Doesn’t Irk Google
As Internet marketing gets more advanced, each process used to gather an audience gets its own terminology. For the longest time, offering content to an audience on a website was just referred to as offering content, regardless as to whether that content was sponsored or created specifically for a website. In recent years, the idea […]
Native Advertising for Publishers: What Really Works?
As a publisher, native advertising is a great way to attract new customers and build your brand, but only if you use it correctly. Unfortunately, many publishing professionals are unsure about how to properly employ native advertising on their websites and companion sites. As a result, many end up turning to advertising agencies for help, […]
Native Advertising for Local Publishers On the Rise
Native advertising is advertising delivered in the form of content built around an ad or a brand, and it has grown appreciably in 2014. In fact, JP Morgan predicted that native ads will become the standard ad format on mobile platforms, and will move onto the desktop increasingly. It is expected to be a nearly […]
Webinar Review: Native Advertising for Publishers Fulfills its Promise, and Then Some
Peter Conti, VP of Sales and Marketing for Local Media Association (LMA), recently held a webinar where he discussed “Native Advertising Update for Publishers: Stunning Revenue Growth Ahead.” Conti, who once worked for Borrell Associates as Media Outlet Consultant before joining Local Media Association in 2012, begins this webinar with the information that content marketing […]
Native Advertising Works for Audience Engagement: Here’s Why
There is a reason why native advertising is so popular. It works. Nowadays, it seems as though digital marketers can’t stop talking about native advertising. Publishers that have become household names have started using digital advertising. These include The New York Times, Forbes, and The Washington Post. Those companies have the resources to invest in […]
What Wired and Netflix can Teach You About Native Advertising
Do you remember the “Snow Fall” ad experience featured on The New York Times? That was a creative attempt to take native advertising to a new level. It would appear that Wired has just done something very similar. However, instead of recounting the details of an avalanche, the online magazine is instead advertising Netflix. SEE […]
Native Advertising Evolution: Gearing up for the Long Haul
While native advertising is a popular means of raising revenue for publishers, it’s not always practiced effectively. In fact, most websites that use native advertising find that it’s not generating the expected amount of income. About 2/3 of people who view online content will remain engaged for 15 seconds or more. However, only 1/3 of […]
Native Advertising Gets an Editorial Makeover
Many publishers have recently opted for native ads to generate revenue from their content. These are the ads that run right alongside the actual content, and often trick the reader into thinking that they are actual content. As a result, they’re often the “go to” option when it comes to selecting advertising for publishers. However, […]
3 Digital Trends For Publishers in 2014 [Infographic] Part 2/3
This is part 2 of the infographic series: 3 Digital Trends for Publishers in 2014. See Part 1: Mobile Moves to the Center of the Multiplatform Landscape here. Part 2 is all about Native Advertising. U.S digital native advertising spending is estimated to rise 20.5% this year to $2.29 billion, thus more and more publishers […]
Native Advertising Boosts Sagging Banner Ad Sales
Native advertising is so effective that traditional banner ads and sidebar ads are no longer necessary, right? Wrong. Native advertising has actually fueled growth in other advertising formats. In that respect, it increases revenue for publishers from other types of advertisements. SEE ALSO: 3 Examples of Successful Native Advertising If you’re not familiar with the […]
The Wall Street Journal Changes its Tune on Native Ads; Should You?
At one time, Wall Street Journal editor-in-chief Gerard Baker described native advertising as a “Faustian Pact.” He was referencing the German legend, popularized by Johann Wolfgang von Goethe, in which Heinrich Faust strikes a deal with the devil. Now, Baker doesn’t find native advertising to be quite so evil. Native advertising is a marketing tactic […]
Native Advertising for Publishers Is Mainstream: Make the Most of It
Native advertising is becoming more and more accepted in content. In fact, it’s becoming expected by many. People are turning away from traditional online advertising for publishers, so content marketers and business owners need to find better ways to make ad revenue from their content. You need to make the most of your native advertising, […]
Peter Conti’s Webinar on Native Advertising: The Highlights
Peter Conti, VP of Sales and Marketing for Local Media Association, recently hosted a webinar about the hot-hot topic of native advertising. Some say native ads are new, and some say they’re just a repackaged version of the same old advertorials and strategies that have been around for years. There’s a lot of controversy surrounding […]