Magazines Deliver Best Bang for Buck with Ad Spending, Study Shows


Just when you think you’ve begun to figure out ad spending, a new study comes along and flips everything on its ear. Magazines, yes, those print copies that have declined for years, deliver the biggest bang for your advertising buck. That’s what a new comprehensive, decade-long study by Nielsen Catalina reveals. As far as ad […]

Michele’s List Adds 8 Community Sites to $1 Million Revenue Club


While small dailies continue to struggle for revenue, some independent, local news sites have taken off like a shot. Michele’s List, which devotes its time and resources to identifying standout independent publications, recently added eight new indie community websites to its prestigious $1 million-plus top revenue category. This level had previously been held by only […]

How the Right Online Tools Jump Started One Company’s Local Advertising Revenue

recruitment ad revenues

In Lancaster, PR, the LNP Media Group, publishers of both an online news site and a local newspaper, maintained a regular recruitment ad section which they felt could use a boost in new client revenue. Classified Advertising Manager Chris Stahl turned to RealMatch for solutions, and account manager Rebecca Jones worked closely with her on […]

What Publishers Are Thankful For This Year

A RealMatch Thanksgiving

Just in time for Turkey Day and the Holiday Season, RealMatch Partners share why they love working with us. MORE REACH ”T Jobs is unprecedented in its ability to not only reach thousands of the most qualified candidates but also reach the highly skilled, well-informed and sophisticated readership that is available” – Andy Wright, Senior […]

What’s the Future of National Newspapers?


You don’t have to look very hard to find articles that bemoan the fate of national newspapers over the past few years. According to Harvard Politics, USA Today, The Wall Street Journal and The New York Times have all been forced to cut 20 to 100 editorial jobs in recent years just to keep costs […]

Universities Could Be a New Source of Revenues for Newspapers


It’s no secret that local newspapers have been using the power of their brand to co-sponsor or fully sponsor local conferences and trade shows. By sponsoring local events, newspapers generate extra revenue and expand their influence. But as print advertising continues to decline and digital advertising struggles to make up the difference, many papers are […]

1 Pennsylvania Newspaper’s New Revenue Strategy

Lancaster, USA & RealMatch

In Lancaster, PA, LNP Media Group recently increased its monthly recruitment ad sales by 400 additional new ads per month. This resulted in increased ad placement revenue of an additional $22,000 a month. Furthermore, revenue associated with self-service ads, supported by the introduction of an automated ecommerce solution, increased to $10,000 per month from $15,000 […]

‘Over-the-Top’ Content: Could It Be a Key to Future Success for Local Newspapers?

Local newspapers

According to, newspapers and video content creators are now in direct competition, which makes for an interesting publishing landscape. Video has suddenly become very important to news publishers as users demand more video content. But simply posting a video to YouTube is not enough anymore. Many rural and smaller newspapers are going Over-The-Top and […]

Start Planning for 2016 Now

Start Planning

It’s never too early to plan, and seeing as how 2015 has already met it’s halfway point, now is the perfect time to start thinking about success in 2016. In fact, the American Society of Association Executives (ASAE) is already planning a conference, set for April of 2016, to help you do just that. The […]

The New York Times Launches New Recruitment Advertising Platform

The New York Times

The New York Times recently announced the launch of T Jobs, its new talent acquisition platform (aka job board) on ”We’re doubling down on our recruitment offerings by investing in this new white-label solution” said Andy Wright, Senior Vice President, Advertising, The New York Times referring to RealMatch’s technology platform. Job Matching Technology T […]

Magazine Publisher Rodale Partners With Chef’


If there truly is strength in numbers, two online companies just got stronger. Rodale, the self-described “world’s leading healthy lifestyle media company” recently announced that it’s entered into a creative partnership with gourmet meal service Chef’d to feature the latter’s meal plans and a la carte gourmet meal kits in a variety of health-oriented trade […]

Newspapers Will Prosper, Says Media Analyst

Newspapers Will Prosper Says Media Analyst

It is easy for the average person to look at what is going on with digital publishing and predict that printed newspapers will soon be a thing of the past. But to media industry experts like Lorna Tilbian, the newspaper industry has a strong future ahead of it, provided it can adjust to the changes […]

Circulation Revenue Surpasses Advertising for First Time

Circulation Revenue Surpasses Advertising for First Time

According to the World Association of Newspapers and News Publishers, the amount of revenue generated by circulation dollars was greater than the amount of revenue generated by advertising in 2014. This small piece of information holds some monumental implications for companies that engage in digital media and print media. What Does This Mean? The news […]

Demographics Check: Is Your Newspaper On Top of the Trends?


There’s a lot of discussion today in commercial circles about demographics. Publishers and retailers are excited to serve the growing a profitable segments falling at different ends of the spectrum; for example, Millennials and Baby Boomers. Each of these groups are economically powerful and represent a significant percentage of the public. There’s also a coming […]

How You Can Boost Revenues Without Adding Customers


Every business owner wants to generate more revenue; after all, that’s more or less the point of going into business in the first place. However, in the ever-competitive world of trade publishing, many companies are fighting over a limited supply of new customers, all while ignoring their current customers. This then leads to current customers […]

4 Rules to Remember When You Monetize Your Site


When most people think of monetizing a website, the first thing that comes to mind is traditional advertising. And while it’s true that advertising can be a great way to make money from your website, it often comes along with a variety of drawbacks that might even turn site visitors away. Ads that take up […]

How Conferences Generate Revenue. No Dues Needed!


Virtually every trade association is trying to find ways to generate non-dues revenue in the current sluggish economy, and thankfully, there are many ways to do this. From offering professional certification courses to providing subscription-based content, the methods used today to generate non-dues revenue are quite easy to implement, but there’s one method that is […]

Boost Non-Dues Revenue with Professional Certification Offerings


Generating non-dues revenue is a hot topic among trade associations these days, and as the economy remains less than thriving, many trade associations are having a difficult time finding additional ways to make money. While some are finding success in offering additional benefits and career centers online, others have begun offering professional certification programs to […]

Why the iPhone 6 Could Be a Big Win for Mobile Ads


According to the Pew Research Journalism Project, more than two thirds of all revenue for domestic news sites comes from advertising. A visit to major or niche news sites quickly reveals advertising banners, side bars filled with ads and text interspersed with advertisements relevant to the story. But the movement to digital devices is changing […]

Webinar Review: Crowdfunding and Micropayment Revenue Streams

Making more money is at the core of every business. Sometimes you need to look outside of the box to find new streams of revenue. By taking a look at what other businesses have done successfully to raise funds, you can create a new marketing plan with these ideas at the forefront. The LocalMedia Association […]

Political Advertising: The Money-Hungry Beast Returns


As November 2014 is quickly approaching, you’ll be seeing the leaves changing and the temperatures dropping soon, but as this is an election year, you’ll also be seeing plenty of something else: political ads. Love them or hate them, political ads have become a staple in America’s electoral system, and politicians are willing to spend […]

Why Long-Form Publishing Isn’t Dead

long form publishing

The traditional outlets for long-form writing-works of 5,000 words or more-are trade publications, journals, and magazines. Many such publications made the transition to print as the conventional wisdom took hold saying that online pieces had to be short and digestible. No one wanted to read long form journalism in a browser, and they certainly didn’t […]

Can a Podcast Bring In More Revenue?

Young woman listening to podcast on MP3 player

Podcasts have come a long way from their humble beginnings. More and more publications are using them as a way to build and engage the audience and lend a personal touch. Your words speak to people in black and white, but not as well as your voice. If you have something to say, podcasts might […]