Easy Ways to Build Your Twitter Audience
Building a strong Twitter audience, like most worthwhile endeavors, requires a long-term commitment. While occasionally a Tweet may catch the public’s eye and draw multiple new followers quickly, you shouldn’t count on this for building up your all-important network. Researchers from the Georgia Institute of Technology found that there are simple measures anyone can take […]
Employment Trends Index Signals Job Growth
Though The Conference Board Employment Trends Index (ETI) dropped slightly in March, the index still stands at 111.20 – a 3.7% increase from last year. What do these numbers mean? Despite the bump in March, we are still on an overall upward trend for job growth. The Conference Board’s April post states: ”Despite the decline […]
Reader Retention: How to Increase Pages Per Visit
The average number of page views per visit to your website indicates whether your site has compelling content and is easy to navigate, or whether the content is dull and navigation is a nightmare (leading to low reader retention). In general, more pageviews per visit is a good sign. To figure out your pageviews per […]
10 Easy Ways to Monetize Your Website
Audience monetization depends on audience engagement and development. Audience development, in turn, depends on your website delivering high-quality content. You should have a solid search engine optimization (SEO) strategy based on quality of content and good keyword selection to build traffic and give yourself the opportunity to engage visitors. When these things are in place, […]
Audience Engagement: How to Define It
The concept of audience engagement intuitively makes sense to website owners because you want to “engage” your visitors by giving them what they want, hoping they’ll return, prompting them to share your content, and ultimately hoping they’ll improve your business in some way. However, engagement means different things at different stages of the website-visitor relationship, […]
Are Your Readers Engaged? A 3-Minute Checklist
It’s common knowledge that if you give your website visitors what they want, they’re more likely to return and more likely to stick around and explore your site. However, how do you know if you’re giving readers what they want? You can ask them, of course, and study their answers to see if there are […]
Convert Fans to Subscribers: How to Get Your Social Users to Become Subscribers
Trade publications are embracing social media and engaging readers on multiple fronts. However, getting followers, fans, and blog readers is only part of the challenge. How do you convert these followers, fans, and readers into paying subscribers of your trade publication? Start by ensuring that your website communicates professionalism. That doesn’t mean you can’t be […]
Audience Building Across Platforms
If you have a trade publication website, audience and network building strategies should be built into all the online platforms you use including YouTube, Facebook, Twitter and email. You have to consistently make it easy for social media visitors to access and subscribe to all of your offerings. For example, make it easy for Facebook […]
Case Studies in Social Media Marketing
In just a couple of years, social media marketing has become a full-fledged part of many business’s marketing campaigns. Social media allows a more personal connection with website visitors, customers and potential customers than does traditional marketing. The success of social media campaigns emphasizes the importance of your company’s network. While no company should toss […]
Webinar Roundup: Create Audience Engagement and Drive New Revenue
Digital publishers, including trade publishing websites, have to do more than just engage their web audiences. They have to engage advertisers, too, if they want to successfully monetize their sites. RealMatch brought in Wallace Ryland, CMO of Bedrock Business Media, to conduct a RealMatch webinar on building, engaging and monetizing a web audience in the […]
5 Ways to Make Content More Shareable
Content marketing and blogging are two of the most important parts of any SEO program. When you make your content more shareable, you build your audience, get more backlinks and raise your profile on social media sites. When you make the commitment to creating shareable content, some of your actions will get results in the […]
Training Traditional Print Writers on Effective SEO
If you are considering bringing in a print journalist to write for your trade or local website, or if you’re making the transition from print to online writing, you need to know the basics of search engine optimization or SEO. Effective SEO is the key to building traffic and monetizing websites. The principles of effective […]
Should You Sell Text Links to Monetize Your Site?
What Is Link Selling and Why Is It So Tempting? Link selling is pretty much exactly what it sounds like: having people pay you for links on your website. It sounds simple, and in principle it is. After all, companies may pay you to put advertisements on your website, so why not sell links too? […]
The Tablet Strategies of 5 Top Publishers
Having a tablet strategy today is like having a laptop strategy several years ago. The most successful publishers have dealt with tablets by creating tablet editions to make use of tablet screens and address the wants of tablet users. Successful magazine publishers know that a page from their magazine website requires pinching and zooming on […]
5 Ways Employment Listings Increase Your Revenue
Do you run a niche or trade publication website? If so, you should tailor your on-site revenue generating streams to your industry and your readers for best results. Successful sites avoid putting all their eggs into one revenue-generation basket and develop multiple ways of monetizing. Adding a custom job board to your site can be […]
Can You Put Your Online Community on Auto Pilot?
Managing a thriving online community is one of the most satisfying tasks in the stewardship of your business’s website. It’s great to see a network develop and colleagues helping each other, sharing information and asking and answering questions. Having a thriving online community is like having a thriving garden in that it takes work. Some […]
Is the New York Times’ Subscription Model Working?
In March 2011, The New York Times rolled out its online subscription model, the paywall. At that time, site visitors could read 20 articles in a month before hitting the paywall and being asked to subscribe to view more articles. One year later, they reduced the number of free article reads visitors get from 20 […]
Secrets to Attracting Employers to Your Niche Job Board
Successful recruitment advertising involves pleasing not only job seekers, but also making it worth the while of employers who will be placing ads on the job board. After all, you need companies to post job openings before you can draw job seekers. Niche or trade job boards have experienced increasing success for several reasons. For […]
Are Your Writers Editing Away Your Profits?
Having a popular, useful and lucrative website requires relevant content that’s fresh and that incorporates principles of search engine optimization (SEO). With an online trade publication or website, you’re probably already plenty busy with the business and technical sides of running the site that you don’t have time to write optimal content. Many trade website […]
Why Display Ads Fail
The early paradigm for web advertising was established back when dial-up was prevalent and pages were crammed with links in order to reduce server calls and speed information access. In today’s world of high speed connections, however, those old, clunky designs are not necessary. Pages can be more streamlined and eye-pleasing. This should make display […]
Content Strategy: What’s Your Old Content Good For?
The web is all about the latest, whether it’s games, apps, movies, or devices. However, older content definitely has a place in your web content strategy. If a site has been around for a long time and has been consistently updated, search engines will rank it higher than sites with ancient, un-updated content or even […]
How to Find Content That Your Target Audience Will Love
A well-curated website that is updated frequently brings visitors back and attracts new traffic. With trade publication websites, you actually have a head start in finding content that your target audience wants. However, you need to know a bit about what goes on inside your typical site visitor’s mind to really draw them in. To […]
Matching Products with Your Audience
If you have a trade publication website, you have a unique opportunity when it comes to monetizing your site because your site interacts with a defined niche market 24/7. If you feature niche-specific products in reviews, feature stories or blog posts that attract brisk traffic, you have an edge in gaining site ads featuring those […]
Does Mobile Content Make Any Money?
Consumers today expect their favorite web experiences to be available in a format that’s convenient for their smartphones and tablets. Few are loyal enough to a website that they’re willing to use a crunched-down version of it on their phone. They want a mobile version of the site or an app, or else they’re probably […]
10 Ways to Make Money From Your Online Content
It can be disheartening to do a Google search for “monetize website” because you’re bombarded with offers that require you to pay up front to sell products nobody wants and sites that want to sell you their “proven” method to earn thousands of dollars per week effortlessly. It can be difficult to sort through all […]