The Elephant in the Room: What’s in Store for the News Media
The industry is buzzing about changes that might be in store for the journalists in particular and the news media in general. The “Fake News” alarm is sounded without discretion, and news consumers are confused about what it means. Yours can be a clear voice above the din. Some pundits say journalists should have fewer […]
Engage Millennials and Quicken the Pulse of Newspapers
Millennials are the future of digital news and they’re more engaged than you might think. In fact, considering the digital direction of news, they might be a better audience to court than Baby Boomers or older Gen-Xers. They’re busy bees with a wide range of interests. RELATED: Newspaper Ads Aren’t the Problem, People Love ‘Em! […]
Which Newspaper Ad Revenue Strategies Work?
Few newspaper ads have performed exactly as anyone hoped since the digital transition. The fact that people still talk about digital as if it’s some kind of upstart shows that there’s still a lot of work to do. Small local and major national publishers continue to rely on ads, both digital and print, for the […]
How Times Have Changed for Salespeople in Publishing
Clients have changed with the times, and so has the way that publishing sales professionals reach them. “Revenue and conversion rates are falling,” says Peter Houston at The Media Briefing. And with so many choices, clients are taking longer and much more complicated paths from the top of the sales funnel to the bottom. The […]
Headquarters for Sale: Newspapers are Selling Their Buildings Due to Declining Newspaper Revenues
It would have been virtually impossible to predict just a few decades ago and even more difficult to believe. The bustling, sometimes even iconic buildings where news has hit the page for so many years are being sold off as nothing more than assets to liquidate. In fact, for some papers, the buildings are more […]
How One French Newspaper is Targeting Ad Blocking
It’s not a pleasant thought, but sacrificing some advertising revenue could give newspapers the whitelisted status that they need to beat the ad blocker surge. Publications are approaching the problem from different angles. French daily, Le Figaro, took a big risk by banning ad blockers on their site, and it paid off. Now the real […]
High-Touch and High-Tech: Why Publishers Need to Accommodate Both for Advertisers
If publishers want to win over a newer breed of advertisers, they’ll need to revisit what was great about the high-touch old ways. The technological innovation that makes programmatic advertising sales such a boon leaves one important gap, and that’s a personal touch. Accommodate both, and you’ll have a winning combination that sells. RELATED: Exploring […]
Newspapers Feasting on Each Other to Survive
Like a giant game of Pac-Man, bigger newspapers around the country are gobbling up smaller papers, all in the hopes of creating a more formidable, united whole. It’s about the ever-elusive advertising dollars. They just aren’t there, especially for smaller, local papers. But with a consolidation strategy, a little time is being gained before the […]
4 Ways to Sell Local Ads Better
Recruitment ad sales seem to be especially challenging for some ad reps, while others drive much more business in the right direction. Is it luck? Experience? A better publication with a broader reach? Maybe, at least in part, but there’s more to it than that. RELATED: How the Right Online Tools Jump Started One Company’s […]
5 Digital Publishing Tips to Increase Revenue
With the digital world taking over practically everything, it’s important to keep up. Digital publishing is a large part of the magazine, newspaper, or book market. There is almost any kind of publication available in a digital format. That means that companies need to stay up to speed with the quickly advancing market by coming […]
What Publishers Can Learn from Harvard’s Digital Success
In 2010, the Harvard Business Review (HBR) was an academic journal full of unrelated long-form articles. Then editor-in-chief Adi Ignatius took over and transformed it into a multi-platform resource for almost 286,000 subscribers. That’s an increase of 21 percent since 2010. RELATED: 3 Offers to Help Boost Customer Acquisition So what’s the secret? Why are […]
Why are Publishers Warming Up to Facebook Instant Articles?
Why are publishers warming up to Facebook Instant Articles? The short answer is they’re generating revenue. Instant Articles is a way for businesses to speed up load times on mobile devices for the articles they post on Facebook. RELATED: Examining the News Habits of Facebook and Twitter Users Instant Articles load quickly because they’re hosted […]
What Google’s New Logo Shows Us About ‘Heavy Websites’
When the Internet first became an everyday thing, the focus of developers and designers was to create the most eye-catching graphics possible in an attempt to lure users in. Unfortunately, a lesson learned by many designers and developers (we’re looking at you, Myspace) learned in time that these tactics didn’t pay off. First, the trouble […]
Newspapers Giving Up Digital Publishing: A Radical Idea, and a Wrong One
The idea that newspapers should give up digital publishing is a radical one. And it’s also wrong. A new book from H. Iris Chyi, titled “Trial and Error: U.S. Newspapers’ Digital Struggles toward Inferiority,” makes the argument that newspapers are so bad at the digital side of publication that they should completely give it up. […]
Why Print Newspapers Are Not Hitting Rock Bottom
Is print newspaper bottoming out? Not likely. A report last October from consulting firm McKinsey painted a relatively positive picture for the print publishing industry, claiming that “many of the people likely to abandon print newspapers and print consumer magazines have already done so … most of [the] core audience – households that have retained […]
How Publishers Can Analyze Their Audience to Gain New Revenue
How in touch are you with the real expectations of your target audiences? Before you can cash in on a growing amount of web traffic, you have to understand why your website appeals to your target demographic and what you can do to enhance that appeal and generate more revenue. RELATED: How One Magazine’s Makeover […]
Ad Blocking and the Uncertain Future of Publishing
For centuries, the publishing industry had operated its advertising business as though the purpose was to find the most intrusive ways to put a client’s advertising message in front of an audience. When the Internet started to become a primary source of information for people around the world and publishers started to move to the […]
How Jeff Bezos and The Washington Post are Countering Ad Blocking
Amazon and Washington Post CEO Jeff Bezos is known for his unorthodox solutions to problems, and his ideas that seem to shock more than excite. When he announced that Amazon would start using drones for same-day deliveries, most people laughed at the idea. But now, drone delivery services are being developed all over the retail […]
The 4 New Media Technologies All Publishers Need to Know
Traditional media publishers are finding digital publishing to be a lot more dynamic than print ever was. Even when television emerged as the primary way that advertisers reached mass audiences, nothing about the marketing part of the technology changed for decades. Any changes that would occur in print, radio, or television were relatively easy to […]
How One Magazine’s Makeover Might Provide a Road Map to Building a Community
Much has been made of Rookie Magazine‘s decision to revamp its website. Most notably, the publication for (and largely created by) teenage girls has aimed its sights firmly on community building and audience engagement as a means of boosting both traffic and ad revenues. Let’s look at Rookie’s tactics — and how they might help […]
3 Offers to Help Boost Customer Acquisition
While subscription can serve as your publication’s lifeblood, attracting new subscribers serves as the sustenance that will keep your publication growing and thriving. Unfortunately, and especially in the age of the Internet, too many organizations and associations have gotten caught up in marketing gimmicks that not only work to push potential subscribers away, but also […]
How to Use Paywalls Effectively
If you’re a trade publisher, you obviously face some difficult challenges in today’s era of (mostly) free online information. As traditional advertising opportunities dry up, many of your competitors have pinned their hopes for long-term profitability on the monetization of their publications’ companion websites. But before you join them by setting up an ironclad paywall […]
Forecasting 2016: How Digital and Print Ads will Evolve in the Newspaper Industry
When it comes to comparing print revenue to digital revenue in the newspaper industry, perception is much different than reality. As digital has evolved, newspapers have learned a great deal about how to reach and audience, and what type of content to create. The biggest thing that newspapers have learned is that consumers on the […]
The Vanishing of the Midsize Newspaper: Can Anything Turn the Tide?
Ever since the Great Recession of 2008, the newspaper industry has been in a constant start of flux. People are more careful with their disposable income, and newspapers are finding it difficult to get people to pay for information that is already available online for free. The other problem is that the Internet offers so […]
What’s the Future of the Paywall?
For centuries, newspaper publishers offered the same stories and advertising to masses of people and then collected their shekels each week as part of a subscription payment. The act of the paper delivered coming to the door each Friday to collect on the subscription costs had become as much of a part of daily life […]
Why Audience Data is Becoming an Even Hotter Property
For better or for worse, selling ad space is no longer the primary way to go in the age of mobile devices and real-time marketing data. If you’re looking for new ways to energize profits for your publication’s online presence, then maybe it’s time you leveraged something even more desirable to advertisers — the precious […]
Turns Out Millennials Really Do Care About News!
As Millennials take on more prominent roles in society, it is becoming more and more important to determine what they like and what they are willing to buy. One of the misconceptions about millennials is that they are more interested in interacting on social media than in getting the latest news. Nothing could be further […]
How Mobile Can Be a Second Chance for Newspapers
When the newspaper publishing industry first started dealing with the Internet in the 1990s, publishers were at a loss as to what to do. Their first reaction was to give the content away, but that caused revenue problems. By the time they tried to put a pay wall on the content, it was already too […]
How to Combat a Cyber Attack on Your Association
The Internet has undoubtedly made the world a more connected and productive place, but it has also made the world more dangerous. Tech-savvy individuals who possess ill intent are often referred to as hackers, and these people can sometimes cripple even the largest companies and government institutions in the world. In fact, just recently, the […]
Taking Your Magazine Digital? 4 Things You Need to Know
If you’ve decided that it’s time for your trade publication to make the big leap into the digital world, you have a lot of thinking and planning ahead of you. The good news, however, is that many publishers have accomplished this transition with great success — and that means you can too. Here are a […]
Is Your Content Digestible? Here’s Why It Needs to Be
One of the biggest and most important trends in digital publishing today is the push towards “snackable” or “digestible” content. These compelling little tidbits may not strike you as brilliant journalism, but they could just save your publication. Here are some of the reasons you need to make your content easy to grab on the […]
Where the Recruitment Dollars Went: Webinar Recap
The day before the Borrell Associates released its revealing report on local advertising revenue entitled “Local Advertising Hits A Tipping Point,” Gordon Borrell held a webinar. SEE ALSO: The New York Times Launches New Recruitment Advertising Platform The primary drive of the presentation was the notion that digital advertising buying is starting to push […]
The New York Times Launches New Recruitment Advertising Platform
The New York Times recently announced the launch of T Jobs, its new talent acquisition platform (aka job board) on NYTimes.com. ”We’re doubling down on our recruitment offerings by investing in this new white-label solution” said Andy Wright, Senior Vice President, Advertising, The New York Times referring to RealMatch’s technology platform. Job Matching Technology T […]
Google News Lab Launches a Trio of Crowd-Sourced Journalism Projects
Google takes a beating in the public opinion arena because it is a large company that controls the flow of a lot of information. When the search giant bought YouTube, many users wondered if Google would constrain the kind of videos that would be accepted and limit what people could see. But when the opposite […]
Polls, Yes, Polls(!) Can Increase Audience Engagement
Posting new content to your trade publication’s website can sometimes make you feel like you’re shouting into a void — after all, asking for interactive responses isn’t the same thing as inspiring them. That’s why the announcement of instant-polling site Wedgie’s integration with cross-channel posting site Embed.ly should make digital publishers sit up and take […]
Our Favorites for June
If you are not already subscribed to Recruitment ADvisor, make sure you subscribe now so you do not miss any key articles that can help you improve your job board and recruitment advertising strategies. Here is a second look at some of our favorite recent articles. 5 Job Board Trends in 2015 – If you […]
The Blurred Lines between Native Ads and Content Management System
As publishers are increasingly offering native advertising as a key advertising format – that is, sponsored posts that integrate the brand promotion of advertising in a more natural content format – the technology behind the process is quickly evolving. Today’s publishers are looking for solutions beyond their content management systems to offer better promotion, targeting, […]
Fewer UK Publishers Now Charging for Content
The digital paywall has been a point of contention with online publishers. What’s the best way to monetize your digital content? Asking readers to pay for a subscription is one popular approach, with many publishers experimenting with different models. But a recent survey showed that the popularity of paid content may be declining for trade […]
Tips for Selling Subscriptions in the Digital Market
The riddle of how to monetize your website is a tough one for online magazines and digital content publications to solve. The majority of online readers tend to surf from website to website, reading and engaging with content as it grabs their attention. With the vast plethora of free content available online, it’s becoming more […]
5 Things the Wall Street Journal is Doing, and You Should, Too
The Wall Street Journal is a household name in news for some very good reasons. Small-to-medium-sized businesses (SMBs) that wish to succeed would do well to emulate some of the practices of the most famous financial newspaper in the history of the United States. Here are 5 things that The Wall Street Journal is doing […]
3 Digital Trends For Publishers in 2014 [Infographic] Part 3/3
This is part 3 of the infographic series: 3 Digital Trends for Publishers in 2014. In 2014, publishers will experience these 3 digital trends: Mobile moves to the center of the multiplatform landscape Native Advertising is here to stay Always on means always social Part 3 is all about social media. Social Media has become […]
Paywalls are Working: Site Monetization Pays Off for Digital Publishers
Paywalls as a form of site monetization are no longer unusual, with more than 350 American newspapers now putting content behind a paywall. Though The New York Times is perhaps the biggest American paywall story, it isn’t just media juggernauts that are putting them up. Gannett Company, Inc., a mid-sized newspaper publisher, ginned up 46,000 […]
Should You Buy, Not Build, a Job Board?
Most digital publishers can’t count on advertising revenue to support their websites, so they have to make an effort to develop multiple income streams. They may post sponsored content, have a premium subscription program, or build an e-commerce store. Many digital publishers boost revenue development with custom job boards on their sites. With custom job […]