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Google takes a beating in the public opinion arena because it is a large company that controls the flow of a lot of information. When the search giant bought YouTube, many users wondered if Google would constrain the kind of videos that would be accepted and limit what people could...
Online publishers are always looking for an edge that will help bring traffic their way, but there is a lot to be said for sticking with the basics as well. The one basic rule that has been part of the publishing industry since it started is that you have to...
When Amazon.com CEO Jeff Bezos paid $250 million for the Washington Post in March 2013, the move had a lot of people scratching their heads. Up to that point, Bezos had showed great initiative in innovating the Internet retail world, but not many people understood his connection to the icons...
As a newspaper that’s moving in the 21st century, a spike in your mobile readership is probably one of your top goals. When your readers start to consult your content while on the go, whether from mobile phones or tablets, your brand has recognized a major achievement and reached a...
In the midst of the financial chaos that occurred in 2009, billionaire Carlos Slim loaned the owners of the New York Times $250 million. The Times had its financial back up against a wall as its credit line was about to expire and the company needed to solidify its cash...
Print publications continue to struggle in some ways to remain relevant in a digital world, while still maintaining a strong business model in other areas of the entertainment industry. Local newspapers and specialty magazines remain very popular in print format, while national newspapers and general purpose magazines are struggling to...
If you’re a savvy trade publisher, you already know that video is one of the keys to success in marketing your business throughout 2015 and beyond. But when it comes to demographics, who are you counting on to bring about the most revenue? While white males in their late teens...
As publishers are increasingly offering native advertising as a key advertising format – that is, sponsored posts that integrate the brand promotion of advertising in a more natural content format – the technology behind the process is quickly evolving. Today’s publishers are looking for solutions beyond their content management systems...
2014 was an exciting year in the newspaper and publishing sector, and a quick glance ahead suggests that 2015 holds the promise of more change, innovation, and profits. For businesses that can keep up with the changing needs of everything from content production to advertising relationships to cross-platform development, the...
In the past, sitting down at the kitchen table or in a recliner in the morning to read the paper was an all-too-common daily ritual for many Americans … then came the Internet. As online technology grew and branched out, it forced news publishers to re-evaluate their print offerings, with...
There is a perfect mobile marketing storm brewing that your organization needs to get in touch with right now if you want to take advantage of it. The CNET website points out that 4G download speeds are the fastest cellular access speeds the world has ever seen and the 4G...
Attracting new advertisers is one of the most critical components in running a successful trade publication as advertisers are often one of the most, if not the only, source of revenue such publications bring in. What’s important to point out, however, is that, with the changing digital landscape, attracting new...
If you thought that the newspaper industry was dying, new data suggests that you’re totally wrong. In fact, according to the Newspaper Association of America (NAA) and comScore, a leading analytics company, newspaper readership has gained ground, and although this data shows a peak in August of 2014, the growing...
When people start to talk about the notion that print is dead, they have to be careful on how they phrase that statement. The printed word can appear in many formats and lately, the digital format is the most popular. On paper or on screen, the Newspaper Association of America...
According to the Pew Research Journalism Project, more than two thirds of all revenue for domestic news sites comes from advertising. A visit to major or niche news sites quickly reveals advertising banners, side bars filled with ads and text interspersed with advertisements relevant to the story. But the movement...
Global advertising buying continues to rise and digital advertising is a huge part of that growth. According to the TechCrunch website, the total advertising buy for the global market in 2013 was $503 billion. That is a steady growth of 3.5 percent from 2012, but those numbers are expected to...
The idea that the Internet should be for local advertising as well as national audiences was reinforced recently when the Local Media Consortium, an organization that is made up of 55 local media advertising organizations, signed a three-year marketing deal with Yahoo. This is one of the tools that Yahoo...
In 1905, Sime Silverman had an idea to launch a weekly entertainment newspaper that would the only source anyone would ever need for entertainment information. He wanted it to be the one resource that entertainers, entertainment business professionals and fans used to find out what was going on with the...
The role of today’s media executive is dramatically different from what it was a decade ago. New skills are required, and new tools are available to help media executives make the most of their digital publications. Social media is a cornerstone of the new media experience, and if you’re ignoring...
In the print era, customer service often revolved around issues like starting and stopping delivery for customers on vacation, or addressing complaints about newspapers not arriving or being left in puddles. In the digital news era, customer service is very different. Today you may have customers confused about whether to...
This October, the International News Media Association will bring together the media industry’s leading executives and professionals for its annual INMA Revenue Transformation Summit at the Grand Hyatt in Denver, Colorado. Taking place on October 6-7, the summit will focus on the various revenue efforts by media companies to give...
The riddle of how to monetize your website is a tough one for online magazines and digital content publications to solve. The majority of online readers tend to surf from website to website, reading and engaging with content as it grabs their attention. With the vast plethora of free content...
More readers, including young readers, accept subscribing to online newspapers with paywalls as a fact of life. In the United States, the number of people paying for digital news has remained stable over the past year, according to the Reuters Institute Digital News Report 2014. Last year’s report showed an...
The Wall Street Journal is a household name in news for some very good reasons. Small-to-medium-sized businesses (SMBs) that wish to succeed would do well to emulate some of the practices of the most famous financial newspaper in the history of the United States. Here are 5 things that The...
Almost every day, members of the White House Press Corps challenge the press secretary about the President’s executive actions and legislative initiatives. Elsewhere, sports reporters are writing about the outcome of professional sporting events. At the same time, investigative journalists pore over public records to determine whether or not corporate...
Earlier in June, the World Association of Newspapers and News Publishers released their annual World Press Trends Survey. There’s encouraging news and discouraging news in it, but there’s one constant: the importance of the newspaper in society. Not only are newspapers faced with an ever-evolving business model and the constant...
The 20th FIFA World Cup is going on right now until July 13 in Brazil, and it’s a huge international event. While the World Cup is receiving more press attention in the US than ever before, it’s still not covered as widely here than in other countries. Stream the BBC,...
There is still room for success in digital news. Small, local online sites are actually seeing growth in this challenging environment. Survey Says… A recent survey of online local news sites shows that 62% of publishers saw an increase in year-over-year revenues in 2013. Less than a quarter (23%) reported...
Every year, Red Herring recognizes the top 100 leading tech startups in North America. This year, RealMatch is proud to announce that it has been selected as a Red Herring Top 100 North America winner. The competition for the annual award is always tough. Every year, approximately 3,000 tech startups...
Tom Patterson is the Bradlee Professor of Government and the Press at the Harvard Kennedy School’s Shorenstein Center on Media, Politics and Public Policy. He recently shared his beliefs for the future of knowledge-based journalism, including public interest and globalism in an interview. Here is an overview of his interview,...

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