The Elephant in the Room: What’s in Store for the News Media
The industry is buzzing about changes that might be in store for the journalists in particular and the news media in general. The “Fake News” alarm is sounded without discretion, and news consumers are confused about what it means. Yours can be a clear voice above the din. Some pundits say journalists should have fewer […]
Does Fake News Hurt the Future of Newspapers?
The year 2016 didn’t invent fake news; not even close. It will take a lot more than a firestorm of social media shares to bring down newspapers and writers with integrity. Most people have been taken in by at least one fabricated story. Now that it’s a trending topic and key phrase, it’s also a […]
Managing the Pros and Cons of Newspaper Paywalls
Global Internet access to free information makes it difficult for newspaper paywall strategies to stick. They were a great idea, and they do actually work. Problem is, people who were born into Generation X and everyone who is younger had spent most or all of their lives with a very different Internet experience from the […]
How Newspapers Can Survive and Thrive in Their Transition to Digital Publishing
It’s time to abandon the notion that newspapers are transitioning to digital publishing; it’s already happened. For the past several years, the industry has slowly but surely adjusted to the new digital direction like a boat that’s getting up to speed. Unfortunately, revenue has bobbed along behind it in a life raft that’s always in […]
Pew Research Center’s State of the News Media
Hardly anything changes as quickly as the state of the news media. Pew Research Center publishes research on the topic each year, and 2016’s report has a few surprises to reveal. After the Great Recession, news publishers have continually scrambled to find the true and right profitable course for the evolution that’s already underway. It’s […]
McClatchy’s First Quarter 2016 Results Show Net Loss, But Other Gains
Despite a reported $7.9 million loss in the first quarter of 2016, McClatchy Company is pleased with its performance and optimistic about the future. Multiple Pulitzer award-winning McClatchy, which owns 27 dailies across the country, expressed in a recent press release that the impact of first quarter losses is mitigated by their 9.8 percent improvement […]
Can Digital Fatigue Fuel a Newspaper Resurgence?
Like a host of migrating sparrows, shifting and bobbing to some unknown directive, the newspaper industry has adapted and changed course again and again in an effort to capture the all-important revenue. Newer, better and smarter technology has been touted as the way to find the course home. But all of that activity comes with […]
Marketing Trends Changing the Face of Recruitment
There’s a transformation happening in recruitment right now, and you can get ahead of the curve. It’s all about marketing, which wasn’t the focus for many, if any, recruiters in the not-so-distant past. Why would it be, when HR had its own strategy lined out and it seemed to work just fine? But the marketing […]
How One French Newspaper is Targeting Ad Blocking
It’s not a pleasant thought, but sacrificing some advertising revenue could give newspapers the whitelisted status that they need to beat the ad blocker surge. Publications are approaching the problem from different angles. French daily, Le Figaro, took a big risk by banning ad blockers on their site, and it paid off. Now the real […]
5 Recruiting Metrics You Should be Tracking
Chances are you’ve got a lot of questions about your own hiring process. How much does it cost to hire one new person? How many people who start an application see it through to completion? The answers don’t have to be estimations; not if you know which recruiting metrics are worth tracking. RELATED: Whats Big […]
Recruitment is About Adaptability Now
It’s 8:00 a.m. Do you know where your job candidates are? Maybe they’re taking the train in to work a mediocre job. Maybe they’re in a different part of the country. Or maybe they’re in an office just down the hall. Your recruiting reach extends in a lot of different directions, which is one reason […]
5 Ways Recruiters Blow it at Tech Social Recruiting
It wasn’t long ago that social media and social recruiting were buzz-worthy ideas for recruiting. But now it’s part of everyday fare for a majority of recruiters, so you’ve got to get it right. There were no set rules when recruiters first tiptoed into the social recruiting arena to test it out. Now there are, […]
Newspapers Feasting on Each Other to Survive
Like a giant game of Pac-Man, bigger newspapers around the country are gobbling up smaller papers, all in the hopes of creating a more formidable, united whole. It’s about the ever-elusive advertising dollars. They just aren’t there, especially for smaller, local papers. But with a consolidation strategy, a little time is being gained before the […]
Newspapers Giving Up Digital Publishing: A Radical Idea, and a Wrong One
The idea that newspapers should give up digital publishing is a radical one. And it’s also wrong. A new book from H. Iris Chyi, titled “Trial and Error: U.S. Newspapers’ Digital Struggles toward Inferiority,” makes the argument that newspapers are so bad at the digital side of publication that they should completely give it up. […]
Why Social Media is a Wake-Up Call for Job Boards
Today, people live their lives through social media. Whether they’re getting invited to parties, finding great deals, or looking for part-time jobs, they will turn to Facebook, Twitter, LinkedIn, and other social networks. RELATED: How to Use Social Media to Turn Job Seekers Into Applicants Job boards are a great place for job seekers, but […]
3 Lesser Known Ways to Increase Your Website Traffic
Website traffic is essential to your company’s growth. The number of visitors flowing through your website each day determines your profits from advertising, the number of paid subscribers you can expect to see, and revenues from related products and event sales. But taking the right steps to grow your website traffic requires thinking beyond the […]
How Publishers Can Analyze Their Audience to Gain New Revenue
How in touch are you with the real expectations of your target audiences? Before you can cash in on a growing amount of web traffic, you have to understand why your website appeals to your target demographic and what you can do to enhance that appeal and generate more revenue. RELATED: How One Magazine’s Makeover […]
Do Your Job Candidates Know the Cloud?
Many of the most sought-after job applicant selling points have remained constant throughout the years: persistence, commitment, intelligence and a sense of teamwork. But as the world has changed, so have hiring managers’ checklists of “must have” applicant traits. Rising to the top over the past few years? Knowledge of cloud computing. RELATED: Why Overqualified […]
How Jeff Bezos and The Washington Post are Countering Ad Blocking
Amazon and Washington Post CEO Jeff Bezos is known for his unorthodox solutions to problems, and his ideas that seem to shock more than excite. When he announced that Amazon would start using drones for same-day deliveries, most people laughed at the idea. But now, drone delivery services are being developed all over the retail […]
The 4 New Media Technologies All Publishers Need to Know
Traditional media publishers are finding digital publishing to be a lot more dynamic than print ever was. Even when television emerged as the primary way that advertisers reached mass audiences, nothing about the marketing part of the technology changed for decades. Any changes that would occur in print, radio, or television were relatively easy to […]
Thought Leader Series: 5 Tips to Help Increase Visitor Engagement
The mass majority of the world operates digitally. Business, banking, job searches, even food orders can be given online. A website is both a great convenience for visitors and a source of revenue for businesses. Now you have a website…so what’s next? Read on for some tips to help improve and increase visitor engagement on […]
How is the Gig Economy Faring?
When people see service websites such as Uber or auction websites such as eBay, the assumption is that someone is using those services to make a lot of money. Many people are even starting to assume that the gig economy, the money derived from taking per-call work on a website, is going to be the […]
How to Use Paywalls Effectively
If you’re a trade publisher, you obviously face some difficult challenges in today’s era of (mostly) free online information. As traditional advertising opportunities dry up, many of your competitors have pinned their hopes for long-term profitability on the monetization of their publications’ companion websites. But before you join them by setting up an ironclad paywall […]
Forecasting the Future for Tech and Media
Technology developments affect every industry, but in human resources, technology can sometimes be overlooked. This isn’t to say that the new copier isn’t the talk of the office, but how technology is shaping the hiring and recruiting industry is what really needs to be the focus. RELATED: Forecasting 2016: How Digital and Print Ads will […]
Forecasting 2016: How Digital and Print Ads will Evolve in the Newspaper Industry
When it comes to comparing print revenue to digital revenue in the newspaper industry, perception is much different than reality. As digital has evolved, newspapers have learned a great deal about how to reach and audience, and what type of content to create. The biggest thing that newspapers have learned is that consumers on the […]
How to Use Mobile App Analytics
Mobile apps are a great way to draw your customers’ online attention into your company’s own dedicated space (and firmly away from that of your competition), while also building brand loyalty and collecting a wealth of data about their preferences, habits and locations. But to enjoy this potential to the fullest, you’ll need to make […]
The Vanishing of the Midsize Newspaper: Can Anything Turn the Tide?
Ever since the Great Recession of 2008, the newspaper industry has been in a constant start of flux. People are more careful with their disposable income, and newspapers are finding it difficult to get people to pay for information that is already available online for free. The other problem is that the Internet offers so […]
To Praise or Vilify Digital, That is the Question
Mark Thompson is the CEO of the Times Company, and Robert Thomson is the CEO of News Corporation. The Times publishes newspapers such as the New York Times, and News Corporation publishes newspapers such as the Wall Street Journal. Not only do these two men battle each other for revenue in an increasingly competitive news […]
How Mobile Can Make or Break Your Job Board Success
If you’re like most people, you own and use some form of mobile device. In fact, you may be reading this on a mobile device right now. Smartphones, tablets, and even wearable tech have become standard equipment for people of all ages these days, and this means that job seekers are turning to mobile tech […]
What Publishers Are Thankful For This Year
Just in time for Turkey Day and the Holiday Season, RealMatch Partners share why they love working with us. MORE REACH ”T Jobs is unprecedented in its ability to not only reach thousands of the most qualified candidates but also reach the highly skilled, well-informed and sophisticated readership that is available” – Andy Wright, Senior […]
How to Avoid Dead Jobs on Your Job Board
Job aggregators are starting to take over the online job board world, but that may not be the great thing that everyone thinks it is. According to the Rochester Democrat and Chronicle, New York State uses a job aggregator for its free job board service and a good number of them are dead jobs. That […]
What’s the Future of the Paywall?
For centuries, newspaper publishers offered the same stories and advertising to masses of people and then collected their shekels each week as part of a subscription payment. The act of the paper delivered coming to the door each Friday to collect on the subscription costs had become as much of a part of daily life […]
Why Audience Data is Becoming an Even Hotter Property
For better or for worse, selling ad space is no longer the primary way to go in the age of mobile devices and real-time marketing data. If you’re looking for new ways to energize profits for your publication’s online presence, then maybe it’s time you leveraged something even more desirable to advertisers — the precious […]
How Well Do You Know Content Marketing?
Everyone talks about content marketing, but when it comes time to actually define it? Well, that’s a whole different kettle of fish. Indeed, if you get a little tongue-tied trying to explain what content marketing is, you’re not alone. It is literally ever changing, so that even when you do understand it you may soon […]
Are People Seeing Your Digital Ads?
As a publisher, advertising represents a significant and growing portion of your revenue. Ideally, digital advertising can help online publishers quickly monetize online publications or companion sites. But there is more to making an ongoing profit from advertising than selling space and keeping your readership numbers up. A recent study released by Google suggest that […]
3 Audience Engagement Questions to Answer When Striving for Digital Dominance
According to the Shareaholic blog, if you want to increase audience engagement, then you have to care more about your audience. That seems pretty basic, but it is not as simple as it sounds. As many online publishers are finding out, understanding a digital audience is a complicated and difficult task. More people are switching […]
Turns Out Millennials Really Do Care About News!
As Millennials take on more prominent roles in society, it is becoming more and more important to determine what they like and what they are willing to buy. One of the misconceptions about millennials is that they are more interested in interacting on social media than in getting the latest news. Nothing could be further […]
Why Publishers LOVE Real-Time Data
The time-honored phrase “get real” has taken on a new, urgent meaning in the world of digital publishing and marketing. Real-time data has become the Holy Grail for publishers and advertisers alike, although many publishers finding the pursuit of these treasured numbers an uphill battle. Let’s take a quick look at the value, benefits and […]
How the Digitization of Newspaper Archives is Preserving Local Histories
American history is not only the big picture, it is also the collection of local histories that tell the real stories of where people came from and what communities have accomplished. The growth of a community is cataloged in its history and communities treasure their pasts and develop ways to preserve their place on the […]
How Mobile Can Be a Second Chance for Newspapers
When the newspaper publishing industry first started dealing with the Internet in the 1990s, publishers were at a loss as to what to do. Their first reaction was to give the content away, but that caused revenue problems. By the time they tried to put a pay wall on the content, it was already too […]
5 International Content Creation Resources
Content creation is the most important factor for how online businesses and brands attract people to their sites, improve rankings in search engine results and, most importantly, portray their messages and convince site visitors to take action. In short, content is king! SEE MORE: Mobile Usage Now Larger Than Desktop: What Does This Mean For […]
Mobile Usage Now Larger Than Desktop: What Does This Mean For Publishers?
Mobile devices appear to be winning the online engagement war. As reported in a recent article on Marketing Sherpa, mobile email opens recently topped desktop opens, while 49.3 percent of the population makes purchases with their mobile devices (as opposed to a mere 36.6 percent of purchases via desktop computers. With this new trend in […]
Taking Your Magazine Digital? 4 Things You Need to Know
If you’ve decided that it’s time for your trade publication to make the big leap into the digital world, you have a lot of thinking and planning ahead of you. The good news, however, is that many publishers have accomplished this transition with great success — and that means you can too. Here are a […]
Where the Recruitment Dollars Went: Webinar Recap
The day before the Borrell Associates released its revealing report on local advertising revenue entitled “Local Advertising Hits A Tipping Point,” Gordon Borrell held a webinar. SEE ALSO: The New York Times Launches New Recruitment Advertising Platform The primary drive of the presentation was the notion that digital advertising buying is starting to push […]
Here’s A Secret: A Green Screen Can Transform Your Next Event
If you’re not technologically savvy, you may not know what a green screen is or how it works. Basically, a green screen is exactly what it sounds like: a green screen. The key to what a green screen does, however, is in the actual tone of the green used. When processed through a camera and […]
Magazine Publisher Rodale Partners With Chef’d.com
If there truly is strength in numbers, two online companies just got stronger. Rodale, the self-described “world’s leading healthy lifestyle media company” recently announced that it’s entered into a creative partnership with gourmet meal service Chef’d to feature the latter’s meal plans and a la carte gourmet meal kits in a variety of health-oriented trade […]
Newspapers’ Digital Audience Reaches New Heights
Information is always in demand and more publishers are starting to realize that all they need to do to maintain a profit is shift the way they deliver that information. There was a bit of apprehension among the newspaper publishing community when the Internet started to become popular, but numbers released recently by comScore show […]
Newspapers’ Digital Audience Keeps Growing
If you thought that the newspaper industry was dying, new data suggests that you’re totally wrong. In fact, according to the Newspaper Association of America (NAA) and comScore, a leading analytics company, newspaper readership has gained ground, and although this data shows a peak in August of 2014, the growing trend of getting news from […]
Tips for Selling Subscriptions in the Digital Market
The riddle of how to monetize your website is a tough one for online magazines and digital content publications to solve. The majority of online readers tend to surf from website to website, reading and engaging with content as it grabs their attention. With the vast plethora of free content available online, it’s becoming more […]
3 Digital Trends For Publishers in 2014 [Infographic] Part 2/3
This is part 2 of the infographic series: 3 Digital Trends for Publishers in 2014. See Part 1: Mobile Moves to the Center of the Multiplatform Landscape here. Part 2 is all about Native Advertising. U.S digital native advertising spending is estimated to rise 20.5% this year to $2.29 billion, thus more and more publishers […]
3 Digital Trends For Publishers in 2014 [Infographic] Part 1/3
Today, publishers find themselves in the center of a swirling, increasingly complicated digital vortex. New technology and social media channels continue to grow. Consumers are increasingly switching from traditional print media to digital media. As a result, publishers are facing new challenges as advertisers move from newspapers to online channels and into new formats. Print […]