Journalistic Integrity Earns Trust and Ad Sales in Troubled Times
News consumers have a renewed skepticism and are watching newspapers and all news media outlets with extreme scrutiny. That makes today the perfect time for journalists and newspaper publishers to prove their worth. Public perception of journalistic integrity isn’t at an all-time low, but it’s a far cry from the post-Watergate era when public opinion […]
Do Bloggers Have the Secret Sauce for Newspaper Success?
Newspaper reporters and writers have the chops and credibility that many bloggers, even successful ones, can’t touch. But they have a different sort of secret sauce that could drive you to a new level of newspaper success. The most influential bloggers share a few common threads that their audiences respond to, and so might yours. […]
How One French Newspaper is Targeting Ad Blocking
It’s not a pleasant thought, but sacrificing some advertising revenue could give newspapers the whitelisted status that they need to beat the ad blocker surge. Publications are approaching the problem from different angles. French daily, Le Figaro, took a big risk by banning ad blockers on their site, and it paid off. Now the real […]
Has LinkedIn Jumped the Shark?
LinkedIn has seen some good days and some bad days, but these days it’s beginning to look like it’s circling the drain. Or jumping the shark, maybe. Things aren’t looking great over at the professional social media giant. And that means a lot of recruiters will need a better way to find the elusive great […]
The Fascinating Science That Shows Why People Sometimes Prefer Print to Digital
The battle between print and digital is ongoing, and digital seems by all counts to be winning. People are spending more and more time every year consuming media digitally, and advertisers are following. But a new study from the Canada Post and Canadian neuromarketing firm TrueImpact shows that publishers probably shouldn’t give up their print […]
Could a Major Newspaper Merger Change the Recruitment Advertising Game?
According to the New York Post, print advertising revenues for the newspaper industry dropped from $63 billion in 2000, down to $23 billion in 2013. While that is a sharp drop, the measures taken to slow the bleeding are working as ad revenue is expected to only drop by 0.9 percent in 2015. Newspapers have […]
3 Items to Check Before You Publish That All-Important ‘Employer Branding’ Blog Post
Blogging, otherwise known as providing regular, relevant, and updated information to site visitors, is an important component of any recruitment success. Basically, the more you provide valuable insight through text and other digital media, the more likely potential employees are to return and become applicants. But, what do you need to do before hitting “publish” […]
What Google’s New Logo Shows Us About ‘Heavy Websites’
When the Internet first became an everyday thing, the focus of developers and designers was to create the most eye-catching graphics possible in an attempt to lure users in. Unfortunately, a lesson learned by many designers and developers (we’re looking at you, Myspace) learned in time that these tactics didn’t pay off. First, the trouble […]
3 Lesser Known Ways to Increase Your Website Traffic
Website traffic is essential to your company’s growth. The number of visitors flowing through your website each day determines your profits from advertising, the number of paid subscribers you can expect to see, and revenues from related products and event sales. But taking the right steps to grow your website traffic requires thinking beyond the […]
Forecasting the Future for Tech and Media
Technology developments affect every industry, but in human resources, technology can sometimes be overlooked. This isn’t to say that the new copier isn’t the talk of the office, but how technology is shaping the hiring and recruiting industry is what really needs to be the focus. RELATED: Forecasting 2016: How Digital and Print Ads will […]
How Will Google’s Accelerated Mobile Pages Affect the News Industry?
When Apple and Facebook decided to get into the news distribution business, the move signaled the beginning of the end for the ability of publishers to determine how their content is delivered to customers. On the one hand, social media platforms delivering news stories can affect just how much revenue the publishers can generate, and […]
Page Views vs. Engagement: What You Really Need to Focus On
Positive web analytics can brighten a digital publisher’s day in all sorts of ways — including some rather misleading ones. You may be cheered by high page view and impression counts on your website, but an increasing number of publishers (and the advertisers who support them) are turning away from page views as the dominant […]
‘Over-the-Top’ Content: Could It Be a Key to Future Success for Local Newspapers?
According to A16Z.com, newspapers and video content creators are now in direct competition, which makes for an interesting publishing landscape. Video has suddenly become very important to news publishers as users demand more video content. But simply posting a video to YouTube is not enough anymore. Many rural and smaller newspapers are going Over-The-Top and […]
5 International Content Creation Resources
Content creation is the most important factor for how online businesses and brands attract people to their sites, improve rankings in search engine results and, most importantly, portray their messages and convince site visitors to take action. In short, content is king! SEE MORE: Mobile Usage Now Larger Than Desktop: What Does This Mean For […]
Member Engagement: Why a Big Budget isn’t Everything
In the world of business, including trade associations and professional associations, it may seem as though a large budget is the key to success. In fact, it makes sense, right? The more money your association has, the more marketing, advertising, outreach, and research it can do. While it’s certainly true that more money can mean […]
Magazine Publisher Rodale Partners With Chef’d.com
If there truly is strength in numbers, two online companies just got stronger. Rodale, the self-described “world’s leading healthy lifestyle media company” recently announced that it’s entered into a creative partnership with gourmet meal service Chef’d to feature the latter’s meal plans and a la carte gourmet meal kits in a variety of health-oriented trade […]
Bottlenose and Critical Mention Combine Analytics Across Broadcast and Social
It’s not difficult to spot trends on social media. Facebook and Twitter, for example, display trending topics on the sidebar. Trends on radio and television are a little more tricky to spot. Still, a lot of that information can be gleaned from the entertainment reports. Wouldn’t it be great if there was an analytics tool […]
3 Things Big Media Outlets are Learning from Digital Startups
Established names in television, including MSNBC, NBC Universal, and CBS are entering into partnerships with promising internet startups. Is this merely a case of media company midlife crises causing these old-guard companies to buy the equivalent of a hot new sports car, or do these partnerships represent a smart new strategy to bring digital promise […]
The Pros and Cons of Breaking News on Social Media
Social media isn’t just for keeping up with friends and family, and it isn’t just for marketing. Social media is often the point from which breaking news stories emerge. If you are an online news publisher, you may have mixed feelings about breaking news over social media vs. breaking it to your paid subscribers. Determining […]
TV Still Reigns in Advertising, but Digital is Up and Coming
April is the month when television executives make their respective cases for bigger budgets, and cable networks are trying to close the gap in ad pricing that has long existed between cable and broadcast, where there’s a 3 to 1 advertising rate gap between broadcast and cable. Cable takes in more total ad dollars, but […]
Is Your Audience Approaching Tech Burnout?
While technology has the goal of making things easier, it is actually causing too much confusion. Mindshare’s latest Culture Vulture study shows that 58% of people believe that technology has made the life more complicated, and your audience development could be struggling because of that. It’s time to take a step back from using technology […]
What Information Should Your Analytics Reveal (and What Should You Do With It)?
Unless you’ve set up a website that’s just for fun, you need web analytics to assist with traffic development, audience development, and revenue development. Using web analytics is a no-brainer for any business with a website, because you can set up powerful analytics for free using online tools like Google Analytics. But what do you […]