3 Ways Your Talent Pipeline Maximizes the Recruiting Budget
A healthy talent pipeline makes nearly every talent sourcing process easier to manage. It eliminates one of the most inefficient processes known to HR and recruiters, which is starting from scratch each time there’s a job opening. The average new-hire costs organizations $4,129 — and that’s before the new employees’ first payroll is even processed! […]
3 Key Takeaways From the State of Newspaper Advertising
Newspaper ad revenue might not be quite up to speed for overtaking print, but it still contributes an important chunk. Digital readers pay attention, they have a clear, preferred way to consume news, and when they see an ad that they like, they take action. That sounds like a combination for success, and it is. […]
Newspaper Ads Aren’t the Problem, People Love ‘Em!
Believe it or not, newspaper ads and readers aren’t sworn enemies. People love ads, at least if they’re packaged and delivered the right way. Consider how people flock to watch Super Bowl ads. They talk about them for weeks. Magazines are famously packed with advertising from back to front. And movie trailers, which are beautiful […]
How to Transform Job Boards Into an Advertiser’s Dream
Without advertisers, job boards would be a lonely planet. So naturally, one of the first and top priorities for any job board owner is bringing in ad dollars. Even better, you want advertisers who come back for more and more business. But attracting the best advertisers takes more than one strategy. Marketing matters. But how […]
Finding the Next Frontier for Newspapers and Paid Advertising
Paid advertising success is always on the move. It often feels like herding kittens. You can see the possibilities. But the knowledge that revenue is possible doesn’t make it any easier (or less pointy) to catch. The newspaper industry is changing, sometimes in chaotic ways. That’s not exactly a secret. So perhaps it’s time to […]
Could a Major Newspaper Merger Change the Recruitment Advertising Game?
According to the New York Post, print advertising revenues for the newspaper industry dropped from $63 billion in 2000, down to $23 billion in 2013. While that is a sharp drop, the measures taken to slow the bleeding are working as ad revenue is expected to only drop by 0.9 percent in 2015. Newspapers have […]
The Evolution of Targeted Display Advertising and Where It’s Going
Redirecting money and energy away from a disinterested audience and toward one that’s more likely to stop and listen is no longer the digital advertising pipe-dream of the 90s. It’s a genuine brass ring, all because of data and the way that it’s transforming targeted display ads. RELATED: Forecasting the Future for Tech and Media […]
How Can Publishers Use Data Analytics to Increase Revenues
Matt Lindsay is an economics expert that has been releasing a series of blog pieces and books that talk about the shift in the publishing industry away from traditional distribution and into something that is more focused on the reader. In a guest blog posted on DataScienceCentral.com, Lindsay suggests that the advertising revenue pie is […]
Why Print Advertising Revenues are Declining
The cyclical nature of any business tends to set off alarms when that cycle trends downward, and that is exactly what is happening in the print advertising industry lately. While the latest numbers for print advertising companies are mostly negative, there are trends happening in digital advertising that print publishers may want to take note […]
How Can Recruitment Advertising Be More Like Regular Advertising? (Part II)
In my previous post [READ PART 1 HERE], I wrote about how far the recruitment advertising industry is from the regular online advertising industry. Just look at this ”Display LUMAscape” to see a visual map of the ad tech industry (viewed by 2.3+ million people). The ad tech industry has hundreds of products and players […]
3 Myths Busted About Pay Per Application Advertising
Pay per application recruiting is still a viable method of getting qualified applicants in the door, but there are a number of misconceptions about just how effective this method is in the digital age. Many employers these days feel like job boards are the way to go, but what many of these employers don’t realize […]
Newspaper Ad Spending is Up! Can the Momentum Continue?
Newspaper publishers still count on print advertising to bring in the majority of their revenue every year. Digital advertising was supposed to replace print advertising and the newspaper industry was supposed to see unlimited revenue from Internet ads, but that is not happening. There are two reasons why digital advertising is not what it was […]
When Job Board Marketing Goes Too Far
What should a job board do when its marketing goes too far? TakePart.com tells the story of a UK job board (we will maintain the board’s anonymity for its own sake) that placed cardboard signs all over London with the phrase “Found a Job” written on them and the job board’s address on it. Along […]
Can a Tablet Edition Boost Your Newspaper?
In 2013, the Montreal, Quebec newspaper La Presse+ launched its tablet app to help reach a more mobile audience. Two years later, the La Presse+ app is said to account for nearly 60% of the newspaper’s revenue and is recognized as one of the best newspaper tablet apps in the world. According to GraphicArtsMag.com, the […]
Why Now is the Right Time to Advertise on Instagram
When Instagram first launched in 2010, it got off to a quick start as users loved that the service allowed professional-looking filters to be applied to pictures snapped on smartphones, turning them into artistic expressions of everyday life. From selfies in the bathroom mirror to shots of lakes, streams, oceans, and even a user’s lunch, […]
Facts to Know About Programmatic Advertising
When it comes to recruitment for your professional association or organization, you already know that purchasing digital ads is a key part of success within the process. What you likely also know is that negotiating with advertisers, finding the right placement for your ads, and monitoring markets can be not only a pain, but also […]
Are Weekly Newspapers Becoming The New Normal in Rural America?
With the face of the publishing industry changing to a more digital look, most people would expect that rural newspapers would thrive online and use the inexpensive Internet format to deliver local news to all of the area’s residents. But according to KMUW.org, approximately 67 percent of people who live in rural America prefer a […]
Where the Recruitment Dollars Went: Webinar Recap
The day before the Borrell Associates released its revealing report on local advertising revenue entitled “Local Advertising Hits A Tipping Point,” Gordon Borrell held a webinar. SEE ALSO: The New York Times Launches New Recruitment Advertising Platform The primary drive of the presentation was the notion that digital advertising buying is starting to push […]
Use Your Audience Data for Targeted Ad Sales
If your trade publication is associated with a companion website, the stream of data that website collects can play a critical role in helping you boost both ad revenue and audience share. So says Mather Economics President Matt Lindsay in an article for the Newspaper Association of America (NAA). Let’s look at some of the […]
PwC Report: How Newspapers and Magazines Have A Very Different Next 5 Years
The future for print media is a mix of ups and downs that are standard fare for most business analysts. Despite the fact that millions of people get information for free from the Internet on a regular basis, there is still room for print newspapers and magazines to survive. Recently, PricewaterhouseCoopers (PwC) released a report […]
Online vs Offline Marketing: Where’s the Best Return?
Marketing as we know it has changed – forever. When we think about marketing, in the 21st century, we have to alter that thinking a bit. It is no longer a matter of reaching out to the masses in the hopes of appealing to a handful. These days marketing is about connecting and sharing expertise […]
Our Favorites for June
If you are not already subscribed to Recruitment ADvisor, make sure you subscribe now so you do not miss any key articles that can help you improve your job board and recruitment advertising strategies. Here is a second look at some of our favorite recent articles. 5 Job Board Trends in 2015 – If you […]
Newspapers Threatened by Cuts to Rural Mail Service
In the rural areas of the United States where Internet and cellular phone signals are almost non-existent, the people get their news through printed newspapers. There has been a large contingency of community newspapers that have grown up around the need to service this large rural population. But as time goes by, the United States […]
ASME Revises Advertising Guidelines
The invisible (if porous) wall between editorial and advertising has been replaced by a softer, more flexible barrier — a barrier that may actually prove more beneficial to parties on both sides, not to mention readers of print and online media everywhere. As reported by Michel Sebastian in Advertising Age, the American Society of Magazine […]
5 Ways to Identify New Advertiser Prospects
The proactive online publisher is always looking for new advertisers and new forms of revenue that can help to grow their website. In order to find new advertisers, you need to be persistent and creative. It is not enough to simply identify a potential advertiser and then court them for their business. You need to […]
3 Ways to Attract New Advertisers in 2015
The start of a new year is the perfect time to begin looking for innovative ways to draw in new advertisers, and 2015 is shaping up to be no different. Even though the economy remains sluggish, it has shown slight signs of improvement, and as a result, advertisers are beginning to loosen their wallets a […]
4 Ways to Generate More Revenue from Employment Advertising
The local newspaper’s lock on the local employment market has been shaken by an onslaught of online employment boards and national employment websites that claim to offer better employment services. The truth is, with help from experts like RealMatch, your local newspaper can use its companion websites to generate new revenue from employment advertising and […]
Is Your Company Ready for the Mobile Video Ad Explosion?
There is a perfect mobile marketing storm brewing that your organization needs to get in touch with right now if you want to take advantage of it. The CNET website points out that 4G download speeds are the fastest cellular access speeds the world has ever seen and the 4G networks around the world are […]
3 Keys to Attracting New Advertisers
Attracting new advertisers is one of the most critical components in running a successful trade publication as advertisers are often one of the most, if not the only, source of revenue such publications bring in. What’s important to point out, however, is that, with the changing digital landscape, attracting new advertisers has become more complicated […]
Analyzing the Programmatic Phenomenon
Every industry develops lingo and acronyms that are relatively unknown to anyone outside the industry. That is why people who are not involved in digital advertising have no idea what programmatic advertising is. But, the people who make their living buying and selling advertising space on websites, mobile computing devices, online videos and search engines […]
Political Advertising: The Money-Hungry Beast Returns
As November 2014 is quickly approaching, you’ll be seeing the leaves changing and the temperatures dropping soon, but as this is an election year, you’ll also be seeing plenty of something else: political ads. Love them or hate them, political ads have become a staple in America’s electoral system, and politicians are willing to spend […]
Madison Avenue Meets Wall Street: Advertising Index for Publishers Goes Live
A leading publisher in the advertising trade is on a mission to increase transparency in buying and selling advertising for publishers. MediaPost Communications is set to introduce the RTB 500, a new index that works similarly to the S&P 500 and other stock indexes familiar to the denizens of Wall Street. But rather than stock […]
How the FCC Net Neutrality Ruling Can Hurt Advertising for Publishers
Digital marketers know that their websites will receive superior Search Engine Results Page (SERP) ranking based on a number of factors. One of these factors is affected by the recent FCC ruling on net neutrality. What Is Bounce Rate? The bounce rate is a metric that measures the percentage of website visitors who navigate away […]
Google Gives Publishers Ability to Magazine-Style Ads
If you’re a blogger that runs Google’s AdSense ads on your website, then you’re probably aware that Google gives you two options for ads: text and display ads. For each ad unit that you run, you have the option to select to run it as a display ad, a text ad, or either. Magazine-Style Ads […]
Omni Channel: How Retailers Can Integrate Advertising’s Next Big Thing
When it comes to omni-channel retailing, the question is not if you should use it, the question is when you should use it. The answer to that question is now. What Is Omni-Channel Retailing? Omni-channel retailing provides a seamless approach to the consumer experience through all available retail channels. It enables your potential customers to […]
Tech and Retail Weaken Ad Revenue, but Not for Everyone
The magazine industry hasn’t had a very good start to the year. Specifically, publishers saw first quarter ad revenues weaken for both the tech and retail sectors. Overall, the number of print magazine ad pages fell by 4% in the first quarter of 2014. Their digital counterparts didn’t fare much better. They saw a 7% […]
Print Advertising for Publishers: Is Innovation Possible?
It seems as though digital media offers limitless possibilities for creative advertising. However, some wily designers have managed to produce very innovative advertisements on “old school” media like printed newspapers. For starters, yes, there is still a demand for the printed word. Not everyone has, as of yet, acquired a fully digital portfolio of news […]
3 Digital Trends For Publishers in 2014 [Infographic] Part 2/3
This is part 2 of the infographic series: 3 Digital Trends for Publishers in 2014. See Part 1: Mobile Moves to the Center of the Multiplatform Landscape here. Part 2 is all about Native Advertising. U.S digital native advertising spending is estimated to rise 20.5% this year to $2.29 billion, thus more and more publishers […]
4 Ways to Offset Declining Newspaper Revenue
It’s no surprise to anyone that traditional newspapers are seeing a decline in revenue. People are becoming more online savvy and looking to new media, including social media, for information and analysis. However, all is not lost for old school media outlets. Although newspapers are still seeing a decline in revenue, it’s not as significant […]
Facebook Changes the Advertising Game Again
Facebook has changed its advertising algorithm again! This time the social media website wants more emphasis on the news that takes people off site, so those advertising posts aren’t going to be noticed as much. It’s up to advertisers and business owners to change the way they market their business. But how does it change […]
Registration Open: INMA’s 2014 Innovative Advertising Seminar, Feb 20 – 21
Advertising continually changes. What was popular a few years ago rarely works now, and it is up to you to keep up. If you’re still using those pop-up advertisements and banners, you’re working in the past. You need to come up with innovative advertisement campaigns to get people to see you. The INMA’s 2014 Innovative […]