If there’s one thing Warren Buffett knows, it’s how to earn the most money in the smartest way. Buffett, the “Oracle of Omaha,” understands that the newspaper industry isn’t dead. It would be wise for publishers to listen to what he’s got to say. Inland Press reports that in Buffett’s...

Online publishers are always looking for an edge that will help bring traffic their way, but there is a lot to be said for sticking with the basics as well. The one basic rule that has been part of the publishing industry since it started is that you have to...

When it comes to social media platforms, one of the least revenue friendly is Instagram. Unlike Facebook, YouTube and Twitter where companies can embed links and even monetize their content, Instagram is a stripped down social media platform that only allows the sharing of pictures. When it comes to newspapers...

  Social media is a fact of life for businesses of all types, and as a result, it’s also a fact of life for professional associations that want to get ahead. Your members expect to be able to connect with your association through social media, but they also expect to...

The Pew Research Center released its report for the state of the newspaper industry in 2015 using 2014 numbers and the results are a jumbled mix. According to the report published on Journalism.org, the overall circulation for newspapers dropped from 2013 to 2014. But there are some interesting facts that...

Magazines have been known to sponsor live performances by prominent musical acts or put together lavish awards shows to advance their subject matter, but most magazines would never think about turning their content into live performances. If you want to find a copy of Pop-Up Magazine on your local news...

Facebook is the undisputed king of social media (for now,) and this means that if you plan to target any potential new members with marketing materials through social networking, you’re going to have to rely on Facebook for at least part of the job. Thankfully, Facebook makes it relatively easy...

Facebook has announced that it will open up a platform that will allow publisher websites to host their content on Facebook and the social media giant will pay the publishers a portion of the profits. It sounds great, but it is a deal that should be scrutinized closely before a...

Information is always in demand and more publishers are starting to realize that all they need to do to maintain a profit is shift the way they deliver that information. There was a bit of apprehension among the newspaper publishing community when the Internet started to become popular, but numbers...

Undoubtedly, ads are a major part of your publication’s survival. After all, in order to keep consumer costs down, you need to rely on ad revenue, and this revenue also allows you to build relationships with local, regional, and national businesses while creating the foundation for credibility. Unfortunately, it can...

If you’ve spent any time on the Internet, and more specifically, on social media, you’ve likely seen the headlines: “20 Celebrities Who Grew Up Homeless”, or, “15 Hairstyles You Never Knew Existed”. Such headlines, often associated with sites like BuzzFeed.com, are meant to get you to click, but unfortunately, they...

It’s likely that if you’ve spent any amount of time in 21st-Century America, or even in the 21st Century world, you know the New York Times and you know Instagram, but what you might not know is that Instagram has become a strategic tool in the New York Times’ marketing...

If you run a publishing website and are unfamiliar with Parse.ly software, then it is time for you to get familiar, and quickly. In 2012, Parse.ly offered its first analytical software called Dash and it was an instant hit. The software offers detailed insight into what topics and articles are...

The Internet has undoubtedly revolutionized the way that everyday people organize and interact within their lives, but it has also completely changed the face of business, industry, and marketing. Today’s business owner relies more and more on the web in order to promote his or her business, and marketing professionals...

Email has become one of the most valuable tools for both individuals and business owners, and when the two mix, consumers become a major part of what email has to offer. Unfortunately, because email has become such a huge part of many people’s daily lives, it can tend to become...

If you’re a savvy trade publisher, you already know that video is one of the keys to success in marketing your business throughout 2015 and beyond. But when it comes to demographics, who are you counting on to bring about the most revenue? While white males in their late teens...

Publishers are contending with new demands from advertisers, which is resulting in a shift in the key factors that drive ad rates and revenues from brands. Many advertisers are becoming disenchanted with page views and instead are looking to engagement as a better metric of whether their ads are being...

If you’ve grown up anywhere in the last 100 years, you’ve likely heard of, and dreamed of, a day when people would have access to true virtual reality machines, machines that would allow the user to become completely immersed in a three-dimensional world that was created purely from fantasy. While...

For many professional associations and trade publishers, a significant amount of time and money was spent cultivating an active Facebook audience. Facebook business pages have historically been an effective way to reach your readers and members. Last year, the social media giant announced that it was greatly restricting the organic...

In the world of marketing, you’re likely to hear buzzwords often, and one that’s been floating around recently has been “social currency”; however, is this really a buzzword? Social currency essentially refers to the total value of all of your engagement on social media. For example, someone who has a...

Email marketing is one of the most powerful, yet vastly underused, marketing tactics at the disposal of business owners, including those in the trade publication industry. Through the use of successful email marketing, trade publishers have the ability to reach potentially thousands of customers at once to announce new products...

Anyone who runs a website for any kind of professional or trade association is familiar with the concept of audience development. When you create new content for your site, you are attempting to gain more web traffic while enticing your current traffic to return to your site. More traffic allows...

The primary task of any website owner is to find ways to drive more traffic to their site and generate more revenue. The tricky part is making sure that your content is relevant to your website’s theme or else Google may disregard your content and your website. But if you...

For newspaper publishers, USA Today is a recognized brand that reached national prominence and connected with a wide variety of audience archetypes, from business readers looking for a quick summary of the top headlines to average readers that loved lifestyle pieces. USA Today is leading the way again as their...

In June 2014, a startup called PaperLater launched with a novel idea. Online readers could save digital pieces that they were reading and have the clippings mailed to them via old-fashioned snail mail for later reference and keeping. While the company shuttered the service in December of last year, it...

Could bundling products or services be another big trend to impact the publishing world this year? Bundling is a relatively simple tactic that you’ve likely seen at work in the world of infomercials: “buy the fitness package today, and you’ll not only get the DVDs but you’ll also get the...

When you rely on good content to generate revenue through advertising, then the idea of knowing your target audience becomes extremely important. The mistake many online publishers make is assuming that their website can be all things to all people and that there is an unlimited supply of web traffic...

There’s a lot of discussion today in commercial circles about demographics. Publishers and retailers are excited to serve the growing a profitable segments falling at different ends of the spectrum; for example, Millennials and Baby Boomers. Each of these groups are economically powerful and represent a significant percentage of the...

It is amazing how fast technology changes and how it affects so many parts of the corporate world. The tactics used for audience development in 2014 may work in 2015, but there have been some changes over the past 12 months that you need to take into account. As you...

Your website is supposed to be designed to generate revenue, but it cannot maximize its revenue potential if you are not keeping up with the latest trends. Multimedia presentations have always been popular on the Internet, but there is more to multimedia than just putting up a picture or a...