No, Social Media Won’t Kill Your Job Board
“Facebook is a massive threat, as they can offer segmentation by job title. It’s only a matter of time.” That’s how one responder replied to a recent Job Board Doctor Recruiting Trends survey. But social doesn’t have to play Lex Luthor to your job board Superman. Social media keeps growing and maturing. Some job boards […]
Do Bloggers Have the Secret Sauce for Newspaper Success?
Newspaper reporters and writers have the chops and credibility that many bloggers, even successful ones, can’t touch. But they have a different sort of secret sauce that could drive you to a new level of newspaper success. The most influential bloggers share a few common threads that their audiences respond to, and so might yours. […]
How Employers and Job Boards are Handling the Quantity vs. Quality Conundrum
According to the Economic Policy Institute, most industries in the U.S. still have substantially more job seekers than job openings. On the surface, that should be good news for employers, since they can pick and choose from the best candidates. But the teeming mass of choices out there makes it that much harder to determine […]
3 Ways Social Distribution is Like GPS For Job Ads
Targeted social distribution takes the largest resource for job candidates and makes all of the background noise disappear. It’s like GPS for your job ads because it takes them to the right place in as few steps and with as little effort as possible. One of the most difficult jobs in online recruitment is reaching […]
How to Develop Your Twitter Recruiting Strategy
Recruiting Solutions in 140 characters or less? You bet! If you’re not a Twitter user, the whole concept might seem confusing. And you aren’t alone in that impression. It looks fast and furious, and it can be. In a matter of seconds, a tweet can be buried under 10 or 20 others. But if you […]
4 Surefire Social Media Recruitment Building Blocks
If you don’t have a social media recruitment strategy, what are you waiting for? The days of wondering whether or not it’s important are long gone. Now we’ve moved into an era of finding the right building blocks to create the best plan. The big three – Facebook, LinkedIn, and Twitter – are used by […]
Why Social Media is a Wake-Up Call for Job Boards
Today, people live their lives through social media. Whether they’re getting invited to parties, finding great deals, or looking for part-time jobs, they will turn to Facebook, Twitter, LinkedIn, and other social networks. RELATED: How to Use Social Media to Turn Job Seekers Into Applicants Job boards are a great place for job seekers, but […]
Why Social Platforms Will Play an Even Bigger Role for Recruiters in 2016
When social media networks first debuted, companies and recruiters viewed them as places where people posted cat pictures and looked up new recipes. But as time has gone by, social media has threatened to completely change the Internet. As 2016 approaches, recruiters need to respect the significantly increasing role that social media will play in […]
The San Francisco 49ers Offer a Lesson in Engaging Millennials
When you see the term “recruitment” in association with professional football, you probably assume that it has something to do with the college draft or pre-season team member selection. At the very least, you wouldn’t automatically assume that it has anything to do with your own job recruitment site. But a recent TalentCulture story concerning […]
How Will Google’s Accelerated Mobile Pages Affect the News Industry?
When Apple and Facebook decided to get into the news distribution business, the move signaled the beginning of the end for the ability of publishers to determine how their content is delivered to customers. On the one hand, social media platforms delivering news stories can affect just how much revenue the publishers can generate, and […]
Why You Don’t Notice That Native Ads Are All Over Your Facebook
Online marketing and advertising experts spend a lot of time, and their customers spend a lot of money, trying to find the most cost-efficient ways to reach the largest audiences. Over the years, online publishers have learned that they have an advantage over printed publications in that ad placement can be dynamic and focused on […]
4 Reasons Your Brand Should Be On Instagram
They say that a picture is worth a thousand words — and if that’s true, then a picture shared on a platform as powerful and popular as Instagram could be worth it’s weight in gold to businesses. If you’ve only thought of Instagram as a place to post and doctor the occasional photo, then you’re […]
How Publishers Can Use Reddit
What is Reddit? Reddit can be a great place for newspapers to engage a broader audience beyond the scope of their local audience. It is a community made up of thousands of tiny little communities, called subreddits. In each of these, there is potential for targeted and niche content to go viral. Here is a […]
Examining the News Habits of Facebook and Twitter Users
Social media audiences are starting to become extremely segmented in how they get their news, how they react to news, and how they share news content. It used to be that online publishers could get their content read based on the basic age demographics assigned to large social media outlets such as Facebook and Twitter. […]
4 Helpful Tools for Measuring Audience Engagement
Live, in-person events will always play a role in trade publication promotion, but unless you can see just how well you’re engaging your audiences at these events, you have no way of knowing what kind of impact they’re making. Fortunately, just as the Internet has added a whole new dimension to the publishing world, modern […]
How to Get the Most from User-Generated Content
Engagement is the name of the game in today’s world of online content, especially if you’re trying to keep your trade publication’s Internet presence as lively and lucrative as possible. The good news is that you don’t have to carry the entire burden yourself — you can spark the engagement you seek via user-generated content. […]
4 Tips for Making Your B2B Content Engaging
Improved reader loyalty and engagement should stand near the top of any trade publisher’s wish list, as they do for some 88 percent of content marketers polled. If you’re catering to a B2B audience, how do you grab their attention and keep it? Here are four tips for boosting your engagement factor. SEE ALSO: Audience […]
From Twitter, Facebook, and Pinterest to Your Publication: Getting Readers to Click That Link
Social media is one of the best ways to engage current readers and find new ones. You probably already have Twitter, Facebook, and Pinterest accounts set up with fresh tweets, posts, and pins. But how do you get your followers to leave that social media site and land on yours? SEE ALSO: Use Social Media […]
Here’s A Secret: A Green Screen Can Transform Your Next Event
If you’re not technologically savvy, you may not know what a green screen is or how it works. Basically, a green screen is exactly what it sounds like: a green screen. The key to what a green screen does, however, is in the actual tone of the green used. When processed through a camera and […]
Use Social Media to Create a Community For Your Site
Not too long ago it was enough – and sometimes quite profitable – to build a job board and just let the user click away until they find a great match. In the Social Age, however, users expect more; clicking the “Apply Now” button is no longer good enough. They expect to learn, grow and […]
Impact Study: Is Your Association Using Social Media The Right Way?
Social media isn’t just for wasting time online anymore. These days, social technologies, including video and other media, are being used by professional associations and organizations to reach out to potential members and retain current members. In fact, a recent study, conducted and published by association management company Kellen, has revealed some surprising news about […]
How the New York Times is Using Reddit to Connect its Editors to Audiences
When it comes to numbers, most online media outlets are primarily concerned with subscriptions and web hits. When a story goes viral, it starts to send all kind of numbers back to the media outlet that shows just how far the story went. But the problem is that all of those numbers do not really […]
Online vs Offline Marketing: Where’s the Best Return?
Marketing as we know it has changed – forever. When we think about marketing, in the 21st century, we have to alter that thinking a bit. It is no longer a matter of reaching out to the masses in the hopes of appealing to a handful. These days marketing is about connecting and sharing expertise […]
Facebook’s Instant Articles: Everything You Need to Know
The company that changed the face of social media has decided to change the face of online content creation and distribution. Facebook Instant Articles is a new mobile platform for publishers to post their own mixed-media content — not only articles, but also native ads. Here’s what you need to know about the revolutionary new […]
Our Favorites for June
If you are not already subscribed to Recruitment ADvisor, make sure you subscribe now so you do not miss any key articles that can help you improve your job board and recruitment advertising strategies. Here is a second look at some of our favorite recent articles. 5 Job Board Trends in 2015 – If you […]
Are Social Network Visitors Actually Valuable to Your Publication?
In the world of digital publishing, having a social media presence is clearly a benefit. However, social media might not be all it is thought to be; there is a hidden negative side of social networks that can work against companies. SEE ALSO: Supercharge Your Job Board with Social Media The issue is “engagement.” Research […]
4 Tips for Making Your Association Content ‘Upworthy’
You’ve worked hard to help your trade publications’ reputation for depth of thought and editorial integrity, but at the same time you’d like to take full advantage of social media so the mass market can discover your association content. Well, you’re in luck, because you absolutely can “go viral” without watering down your content – […]
Old Meets New: Newspapers and Instagram
When it comes to social media platforms, one of the least revenue friendly is Instagram. Unlike Facebook, YouTube and Twitter where companies can embed links and even monetize their content, Instagram is a stripped down social media platform that only allows the sharing of pictures. When it comes to newspapers that are struggling to generate […]
Get Social: 3 Benefits of a Robust Social Media Presence
Social media is a fact of life for businesses of all types, and as a result, it’s also a fact of life for professional associations that want to get ahead. Your members expect to be able to connect with your association through social media, but they also expect to be able to share their […]
How to Connect with Next Generation Members: Millennials
In the past, marketing was carried out with specific demographics in mind, but today, demographic lines have been blurred more than ever. This has been especially apparent when targeting Generation X, or individuals born between the late 1960s and the early 1980s, as well as Generation Y, also known as the Millennials, often considered individuals […]
3 Twitter Features to Consider for Marketing Your Trade Association
Social media remains a key avenue for professional and trade associations to market themselves and connect with their members. Twitter remains one of the most important large, mainstream networks. But it can be challenging for organizations that are targeting professionals to deliver a lot of value or have a big impact in 140 characters or […]
What Does the Google-Twitter Partnership Mean for You?
In 2011, Twitter decided that it was no longer beneficial to allow Google special access to tweets that would make it easier for Google to search and categorize specific tweets. Google, for its part, did not see a need to maintain a special relationship with Twitter because Google did not want to designate special resources […]
Facebook Ending Organic Reach for Brand Pages: What’s It Mean for You?
For many professional associations and trade publishers, a significant amount of time and money was spent cultivating an active Facebook audience. Facebook business pages have historically been an effective way to reach your readers and members. Last year, the social media giant announced that it was greatly restricting the organic reach of business pages. Over […]
Social Currency and Its Impact On Audience Development
In the world of marketing, you’re likely to hear buzzwords often, and one that’s been floating around recently has been “social currency”; however, is this really a buzzword? Social currency essentially refers to the total value of all of your engagement on social media. For example, someone who has a million subscribers on YouTube is […]
Can YouTube Help Your Trade Association with Audience Development?
Anyone who runs a website for any kind of professional or trade association is familiar with the concept of audience development. When you create new content for your site, you are attempting to gain more web traffic while enticing your current traffic to return to your site. More traffic allows you to increase website advertising […]
Why People Share Content
The goal of creating content for anyone who makes money with their content is to have that information shared by others. You could try bribing people to share your content with the promises of lavish prizes, but that is a sure way to go broke in record time. Besides, there are better ways to get […]
Audience Development Strategy: Are You Using Facebook Correctly?
Facebook has become ubiquitous in recent years as the go-to social network for everyone, including business owners. While the site offers users the ability to keep up with friends and family, it also offers business owners the chance to promote products and engage users. Unfortunately, far too few business owners are taking advantage of the […]
4 Ways to Engage Using Reddit
Reddit (stylized as reddit) is easily one of the most influential social media sites on the web, and if you aren’t leveraging it to grow traffic and revenue, you’re likely missing out. The site essentially functions as a message board through which there is a main “front page”, but there are also user created sub-boards, […]
Reader Engagement: Are You Getting the Most Out of Twitter?
There’s no doubt that Twitter is one of the most powerful social media tools available to business owners and publishers who are seeking to increase reader engagement, but if you aren’t using Twitter to the fullest of its abilities, you’re simply wasting your time and your followers’ time. SEE ALSO: How Twitter Can Boost Job […]
3 Top Social Sharing Trends You Need to Know
Social media usage has skyrocketed over the past few years, and many digital publishers have taken advantage of this surge in order to generate extra revenue and traffic to their main and companion sites. Unfortunately, as more and more people have gotten involved with social media, and as more and more changes have been introduced […]
A Publisher’s Guide to Pinterest Strategy
Pinterest has had an astonishing rise to prominence since it started as a closed beta operation in March 2010. In March 2011, Pinterest launched an iPhone app that proved very popular, and by December 2011 Pinterest was one of the top ten social networking sites. By August 2012, Pinterest was the fourth largest source of […]
Should You Pay for Promotion on Facebook?
Paying for traffic to a website or other online destination is a practice that was borne out of a number of online marketing tactics that have been around as long as the Internet, including SEO and paid search results. With the proliferation of social media, more and more companies then began to see the value […]
The Time is Now for Top-Level Media Executives to Tread into Social Media
The role of today’s media executive is dramatically different from what it was a decade ago. New skills are required, and new tools are available to help media executives make the most of their digital publications. Social media is a cornerstone of the new media experience, and if you’re ignoring social media, you’re shortchanging your […]
Expert Interview with Gavin Hammar on Getting Your Brand Noticed
In 2014, social media marketing will be all about visual content, says Gavin Hammar of social media management platform Sendible. In order to stand out from the other posts in a stream, it will be even more critical for organizations to share interesting and powerful images. “We are also expecting social media advertising to really […]
5 Ways Newspapers are Using Social Media
Old media, meet new media. A recent report from the Indiana University school of journalism shows how journalists in the United States use social media. The report is entitled “The American Journalist in the Digital Age.” It’s authored by Laura Willnat and David Weaver, both journalism professors. The authors surveyed more than 1,000 U.S. journalists […]
How Twitter Can Boost Job Boards
With about 255 million active monthly users, Twitter is a resource that you just can’t afford to ignore. The role of Twitter is often three-fold, functioning as a platform for self-promotion, networking, and a way to drive traffic to your site. For job boards, all three of these can be advantageous- creating conversations with your […]
3 Ways Job Boards Can Get the Most Out of Twitter
The rules that apply to any other online marketing effort apply to marketing job boards as well. One of those rules is this: You must have a presence on social media. Social media gives your job board the online exposure that you’re really not going to get anywhere else. It’s not advertising, so your presence […]
Cross-Platform Ad Campaigns Integrate Social Media with Television
It was only a matter of time. Social media is on its first date with television. Thanks to a new partnership, companies can accurately measure the impact of their TV ads with social media analysis. The Concept You might have heard of BrightLine. It’s a company that is “the leading provider of rich media advertising […]
How to Turbocharge Your Social Media Recruitment Advertising Efforts
Social media is becoming a focal point for job seekers and recruiters, either in terms of advertising of positions, or as a supplement more established recruitment techniques like the use of job boards. A number of startups are launching tools designed to work with social media to help employers find job candidates and job candidates […]
Leveraging Social Media for Your Advertisers
Recruitment advertising is a great way to attract talent. However, your advertising strategy should be supplemented with an active presence on social media. The fact of the matter is that advertising will get you the attention of active job seekers. These are the people who are currently seeking a job, either because they are out […]
The Pros and Cons of Breaking News on Social Media
Social media isn’t just for keeping up with friends and family, and it isn’t just for marketing. Social media is often the point from which breaking news stories emerge. If you are an online news publisher, you may have mixed feelings about breaking news over social media vs. breaking it to your paid subscribers. Determining […]
3 Digital Trends For Publishers in 2014 [Infographic] Part 3/3
This is part 3 of the infographic series: 3 Digital Trends for Publishers in 2014. In 2014, publishers will experience these 3 digital trends: Mobile moves to the center of the multiplatform landscape Native Advertising is here to stay Always on means always social Part 3 is all about social media. Social Media has become […]
Job Boards Should Focus on Targeted Sourcing Over Quantity
If job boards are part of your website monetization strategy, you have to deliver high quality job candidates in order for employers to continue listing on your job boards. Competition is increasing for job candidates with the most in-demand skill and experience mixes, and therefore sites with job boards need targeted sourcing strategies so employers […]
Social Media Drives Advertising for Publishers Now More than Ever
Social media is driving as much as half of the traffic to some web sites. How can publishers capitalize on that? With targeted, intelligent advertising, of course. 1. The Primary Sources There was much ado (about nothing, according to some folks in-the-know) recently when Facebook changed its algorithm to make links offering “high quality” content […]
Job Board Technology is Still Better than Social Media
The infiltration of social media into personal and business life has been a major story the past few years. Social media has also had an impact on hiring practices. A few years ago, some people went so far as to suggest that social media would make job boards obsolete. But job boards apparently didn’t get […]
Social Media Helps Newspapers Increase Website Traffic
Though the term social media is relatively new, the concept is not. The world may be connected 24/7/365 through social media, but social networks have existed throughout history, according to British journalist Tom Standage in his book Writing on the Wall: Social History – The First 2000 Years. From letter exchanges in ancient Rome to […]
Facebook Changes the Advertising Game Again
Facebook has changed its advertising algorithm again! This time the social media website wants more emphasis on the news that takes people off site, so those advertising posts aren’t going to be noticed as much. It’s up to advertisers and business owners to change the way they market their business. But how does it change […]
B2B Decision Makers Head to Social Media, and So Should You
Business-to-business, or B2B commerce transactions occur between businesses, like transactions between your business and a vendor, and the overall volume of B2B transactions is huge, because there are so many B2B transactions in a typical supply chain. Therefore, B2B decisions can be critical to the success of a business. In 2013, the use of social […]
3 Real-Life Examples of Clever Social Media Job Promotions
Social media is now on the front lines of the career world. Facebook alone counts for more than one-seventh of the world’s population as subscribers, and savvy recruiters and job hunters alike understand the networking power that social media leans on to put the right person in the right position. If you’re running a top […]