In November 2015, RealMatch hosted a webinar with The Job Board Doctor called ‘Use Brand to Generate Job Board Revenue‘. Throughout the webinar, attendees asked numerous questions about how to best drive revenue by building or developing their job board brand. I chatted with RealMatch Product Marketing Director Bart Bartolozzi...

In Lancaster, PA, LNP Media Group recently increased its monthly recruitment ad sales by 400 additional new ads per month. This resulted in increased ad placement revenue of an additional $22,000 a month. Furthermore, revenue associated with self-service ads, supported by the introduction of an automated ecommerce solution, increased to...

There are all kinds of reasons why many publishers are choosing RealMatch as their recruitment advertising platform. In this infographic, we explore some of the key differences between RealMatch and some of our competitors. Uncover what your job board could be with RealMatch and see what those purple guys aren’t...

“Everything old is new again,” or so goes the song lyric — and some of the nation’s most long-lived print publications seem to be leveraging that notion to generate new readers and new revenue. An increasing number of these publications are finding ways to monetize their extensive archives of back...

There can be little doubt that mobile is where the money is. The mobile advertising market is expected to hit a staggering $38.1 billion by the year 2018, according to CMO. At the same time, the ASME’s more relaxed viewpoint on the relationship between editorial and marketing content makes native...

You may have heard that print advertising is a dying breed, or at worst, is already dead. With the Internet now becoming an entrenched part of most personal and professional lives, this sentiment may seem correct, but the truth is, print media and advertising is still alive and well. In...

Online publishers have increasingly recognized that traditional advertising – especially in the form of ads and banners – doesn’t translate well to the new media environment. As a result, branded advertising in the form of native advertising has become much more popular. Branded advertising includes product-focused pieces that blend naturally...

Running a publishing website is hard work, and you can add to that hard work if you find yourself having to re-pitch your website to advertisers every year. Instead of getting to the New Year and having to start all over again, you should aim to grow recurring revenue and...

As Internet marketing gets more advanced, each process used to gather an audience gets its own terminology. For the longest time, offering content to an audience on a website was just referred to as offering content, regardless as to whether that content was sponsored or created specifically for a website....

The proactive online publisher is always looking for new advertisers and new forms of revenue that can help to grow their website. In order to find new advertisers, you need to be persistent and creative. It is not enough to simply identify a potential advertiser and then court them for...

As publishers are increasingly offering native advertising as a key advertising format – that is, sponsored posts that integrate the brand promotion of advertising in a more natural content format – the technology behind the process is quickly evolving. Today’s publishers are looking for solutions beyond their content management systems...

Content is the key to success in 2015, but why? What can content do for you and your publication? The real issue at play is the monetization of content, not just the content itself. Now, this isn’t to say that your content can be any old drivel, as all of...

The start of a new year is the perfect time to begin looking for innovative ways to draw in new advertisers, and 2015 is shaping up to be no different. Even though the economy remains sluggish, it has shown slight signs of improvement, and as a result, advertisers are beginning...

Membership dues are a big part of your association’s revenue, but it is important to keep those dues down if you want to attract more members. Utilizing non-dues revenue not only helps you to keep your membership costs attractive to potential new members, but it gives you the revenue you...

The primary task of any website owner is to find ways to drive more traffic to their site and generate more revenue. The tricky part is making sure that your content is relevant to your website’s theme or else Google may disregard your content and your website. But if you...

Could bundling products or services be another big trend to impact the publishing world this year? Bundling is a relatively simple tactic that you’ve likely seen at work in the world of infomercials: “buy the fitness package today, and you’ll not only get the DVDs but you’ll also get the...

2014 was an exciting year in the newspaper and publishing sector, and a quick glance ahead suggests that 2015 holds the promise of more change, innovation, and profits. For businesses that can keep up with the changing needs of everything from content production to advertising relationships to cross-platform development, the...

If you’ve just launched a website for your trade association, it’s a great time to be excited. It can mean new avenues for engagement and income streams for your trade organization. But monetizing your website isn’t always the easiest or most organic thing that you’ve tried to do. Instead, it...

RTB and programmatic are taking over the digital ad industry. It is estimated that 90% of U.S advertising will be bought programmatically by 2017. Programmatic advertising allows publishers to unlock the value of underutilized inventory by optimizing CPMs and targeting. It may be a few years before real-time, cross-channel targeting...

There are plenty of tools available to business owners these days to generate more traffic to their company websites and monetize that traffic, but perhaps one of the most often overlooked online tools is the humble email. What’s important to remember and recognize about emails is that they serve as...

Sometimes the biggest digital publishing lessons come from trial and error as Joey Trebif, creative director for CareerAlley, knows all too well. While trying to land on the right formula for his site’s online content, Joey says they tried accepting guest posts for a few years, but learned they caused...

For professional associations, member acquisitions and the resulting dues are a major source of sustainable income. But executive directors are quickly realizing that they’re not enough. Instead, it’s critical to develop new sources of income. While continuing to grow your membership base is a good strategy, it’s also important to...

The local newspaper’s lock on the local employment market has been shaken by an onslaught of online employment boards and national employment websites that claim to offer better employment services. The truth is, with help from experts like RealMatch, your local newspaper can use its companion websites to generate new...

Every business owner wants to generate more revenue; after all, that’s more or less the point of going into business in the first place. However, in the ever-competitive world of trade publishing, many companies are fighting over a limited supply of new customers, all while ignoring their current customers. This...

Operating a niche job board in today’s market is demanding – both in terms of time and resources. From overseeing the technical aspects of hosting and managing your site to interfacing with companies posting jobs and candidates seeking work, there are multiple elements that go into the process. As a...

These days, it seems like newspaper and broadcast media outlets are seeing a significant decrease in their recruitment advertising revenue because of recruiting sites and online job boards. But when you utilize innovative ways to help people find the jobs they are looking for, then your offering goes well beyond...

Attracting new advertisers is one of the most critical components in running a successful trade publication as advertisers are often one of the most, if not the only, source of revenue such publications bring in. What’s important to point out, however, is that, with the changing digital landscape, attracting new...

Although Black Friday started off as an informal day for retailers to boost sales for the year, it has morphed into a full-fledged yearly tradition. In fact, some people get so excited for Black Friday that they camp out in front of retailers in the hopes of being among the...

The digital paywall has been a point of contention with online publishers. What’s the best way to monetize your digital content? Asking readers to pay for a subscription is one popular approach, with many publishers experimenting with different models. But a recent survey showed that the popularity of paid content...

Although the Girl Scouts of the United States of America is considered by many to be an institution in this country, the organization has been facing a decline in membership in recent years. In fact, according to the Associated Press, the Girl Scouts of the United States of America has...