Here’s A Secret: A Green Screen Can Transform Your Next Event
If you’re not technologically savvy, you may not know what a green screen is or how it works. Basically, a green screen is exactly what it sounds like: a green screen. The key to what a green screen does, however, is in the actual tone of the green used. When processed through a camera and […]
Can Civic Journalism Save Newspaper Subscriptions?
In an era where social media has everyone in touch with everyone else, it is hard to believe that most people are still not getting their opinions heard. The 24-hour news networks run story after story about what is wrong with the world, but they offer very little insight into how to solve the problems. […]
Use Social Media to Create a Community For Your Site
Not too long ago it was enough – and sometimes quite profitable – to build a job board and just let the user click away until they find a great match. In the Social Age, however, users expect more; clicking the “Apply Now” button is no longer good enough. They expect to learn, grow and […]
4 Revenue-Generating Tips for Niche Online Magazines
PR Newswire recently quoted the Association of Magazine Media’s 2015 Magazine Media Factbook’s statement that within the past three years, the adult U.S. Viewership of magazines’ digital editions has more than quadrupled. That’s an extraordinary gain in audience numbers — and it’s time you captured a piece of that pie for your own niche publication. […]
4 Tips for Combating Member Attrition
Attrition is bound to happen among associations and organizations. Everything from business influences to social and perception change can affect attrition. The key, however, is to know when to change or implement a strategy to combat attrition. During down cycles, what is your association or organization doing on its own to fight against a downward […]
Are Micropayments the Future of the Newspaper Industry?
Imagine if you could pay around 20 cents to read an article from the New York Times that was normally reserved for subscription holders. Is that something that would interest you? There are several companies, including a Dutch start-up, who are betting that micropayments are the new wave of the future in online media. Blendle […]
4 Fast Facts About How People are Consuming Mobile Video
Mobile video is a worldwide phenomenon, according to a report from the Interactive Advertising Bureau and On Device Research. The report, entitled “Mobile Video Usage: A Global Perspective,” distributed a 20-question survey among respondents in 24 countries, with 200 mobile device users in each country participating. Let’s look at four fast facts about the findings […]
PwC Report: How Newspapers and Magazines Have A Very Different Next 5 Years
The future for print media is a mix of ups and downs that are standard fare for most business analysts. Despite the fact that millions of people get information for free from the Internet on a regular basis, there is still room for print newspapers and magazines to survive. Recently, PricewaterhouseCoopers (PwC) released a report […]
Impact Study: Is Your Association Using Social Media The Right Way?
Social media isn’t just for wasting time online anymore. These days, social technologies, including video and other media, are being used by professional associations and organizations to reach out to potential members and retain current members. In fact, a recent study, conducted and published by association management company Kellen, has revealed some surprising news about […]
Google News Lab Launches a Trio of Crowd-Sourced Journalism Projects
Google takes a beating in the public opinion arena because it is a large company that controls the flow of a lot of information. When the search giant bought YouTube, many users wondered if Google would constrain the kind of videos that would be accepted and limit what people could see. But when the opposite […]
What is Job Wrapping? A Closer Look
The Internet is causing a lot of job hunters to look for options in filling their career needs. Since the recruiters go where the job hunters are, it is always in the best interest of your job board to determine exactly what services will attract job hunters. Up until recently, aggregate software had been a […]
Magazine Publisher Rodale Partners With Chef’d.com
If there truly is strength in numbers, two online companies just got stronger. Rodale, the self-described “world’s leading healthy lifestyle media company” recently announced that it’s entered into a creative partnership with gourmet meal service Chef’d to feature the latter’s meal plans and a la carte gourmet meal kits in a variety of health-oriented trade […]
Newspapers Will Prosper, Says Media Analyst
It is easy for the average person to look at what is going on with digital publishing and predict that printed newspapers will soon be a thing of the past. But to media industry experts like Lorna Tilbian, the newspaper industry has a strong future ahead of it, provided it can adjust to the changes […]
Why Personalization is So Vital to Your Association
Running an association is all about personal relationships. After all, the entire point of your association, likely, is to provide members with a personal inroad to network with other members, industry leaders, and various professionals who share the same passion for their selected industry. As a result, doesn’t it make sense to provide personalized services […]
Introducing a Great Post
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Smithsonian Launches Travel-themed Quarterly Publication
Smithsonian Enterprises is betting that its readers will be happy to pay a premium price for a new magazine — and they’re most likely right. The publisher recently announced the launch of Smithsonian Journeys, a 128-page quarterly set to hit the newsstands in batches of 150,000. The retail price for this impressive travel-focused magazine will […]
4 Facebook Audience Engagement Lessons Learned from a Police Department
Facebook is undoubtedly one of the most powerful engagement tools being used on the Internet these days, and if you aren’t leveraging Facebook’s tools for your own association, you run the risk of losing out on potential membership enrollment. Also, as more and more people, both in their personal and professional lives, rely on Facebook […]
Circulation Revenue Surpasses Advertising for First Time
According to the World Association of Newspapers and News Publishers, the amount of revenue generated by circulation dollars was greater than the amount of revenue generated by advertising in 2014. This small piece of information holds some monumental implications for companies that engage in digital media and print media. What Does This Mean? The news […]
How the New York Times is Using Reddit to Connect its Editors to Audiences
When it comes to numbers, most online media outlets are primarily concerned with subscriptions and web hits. When a story goes viral, it starts to send all kind of numbers back to the media outlet that shows just how far the story went. But the problem is that all of those numbers do not really […]
Online vs Offline Marketing: Where’s the Best Return?
Marketing as we know it has changed – forever. When we think about marketing, in the 21st century, we have to alter that thinking a bit. It is no longer a matter of reaching out to the masses in the hopes of appealing to a handful. These days marketing is about connecting and sharing expertise […]
Polls, Yes, Polls(!) Can Increase Audience Engagement
Posting new content to your trade publication’s website can sometimes make you feel like you’re shouting into a void — after all, asking for interactive responses isn’t the same thing as inspiring them. That’s why the announcement of instant-polling site Wedgie’s integration with cross-channel posting site Embed.ly should make digital publishers sit up and take […]
How To Define Your Target Audience
You likely know the term, “target audience”, but do you really know what it means? For many, a target audience is a group of people that is sought after for one reason or another. While this is true to an extent, a target audience is much more than that. If you’re defining your association’s or […]
Warren Buffett: What Newspapers Need to Do to Survive
If there’s one thing Warren Buffett knows, it’s how to earn the most money in the smartest way. Buffett, the “Oracle of Omaha,” understands that the newspaper industry isn’t dead. It would be wise for publishers to listen to what he’s got to say. Inland Press reports that in Buffett’s annual letter to Berkshire Hathaway […]
Creating Experiences Is The Key To Audience Engagement
If you thought that engaging potential members for your professional or trade association simply meant sending out a newsletter, get ready for a rude awakening. In the ever-competitive world of member recruitment and retention, the latest trend is the experience. An experience can be defined as engagement that connects, as opposed to simple engagement such […]
3 Ways to Draw More Female Applicants
According to U.S. News and World Report, the percentage of women in the workplace has gone from 27 percent in 1979, up to 41 percent in 2014. A jump of 14 percent in less than 40 years means that employers can expect more women to be looking for jobs in the coming years and that […]
How to Use Revenue Per Visitor Metrics for Your Association
When calculating success for a website, there are many metrics that can be analyzed, including bounce rate, conversion rate, and referrals. These metrics tell you what’s working, where it’s working, and how it’s working. Along with that, key metrics can determine where something is not working, allowing you to easily spot a fix. For trade […]
Facebook’s Instant Articles: Everything You Need to Know
The company that changed the face of social media has decided to change the face of online content creation and distribution. Facebook Instant Articles is a new mobile platform for publishers to post their own mixed-media content — not only articles, but also native ads. Here’s what you need to know about the revolutionary new […]
Cost Per Hour: The Financial Times’ New Measurement for Website Success
CPM, which stands for Cost Per Mille (Thousand), has reigned as a measurement standard for digital ad sales, pricing, and results for two decades now — but one major publisher has spearheaded a move toward a more efficient and meaningful model. The Financial Times, in collaboration with Chartbeat, has adopted a new “time-based currency” known […]
Our Favorites for June
If you are not already subscribed to Recruitment ADvisor, make sure you subscribe now so you do not miss any key articles that can help you improve your job board and recruitment advertising strategies. Here is a second look at some of our favorite recent articles. 5 Job Board Trends in 2015 – If you […]
Newspapers Threatened by Cuts to Rural Mail Service
In the rural areas of the United States where Internet and cellular phone signals are almost non-existent, the people get their news through printed newspapers. There has been a large contingency of community newspapers that have grown up around the need to service this large rural population. But as time goes by, the United States […]
Are Social Network Visitors Actually Valuable to Your Publication?
In the world of digital publishing, having a social media presence is clearly a benefit. However, social media might not be all it is thought to be; there is a hidden negative side of social networks that can work against companies. SEE ALSO: Supercharge Your Job Board with Social Media The issue is “engagement.” Research […]
Stop Postponing An Audience Development Strategy
When you think of marketing your trade association or professional organization, does the term “audience development” come to mind? If not, you may be missing out on plenty of potential new paying members. Audience development has always played a large part in the marketing process, but today, thanks to the Internet and social media, it’s […]
Is a Membership Package Right for Your Job Board?
As the online job board industry gets more competitive, job board owners are constantly looking for new ways to generate revenue. One of the ways that many board owners have been able to generate more income is by focusing on a niche industry that does not get a lot of comprehensive coverage from the general […]
What Facebook’s Instant Articles Feature Means for Newspapers
When a social media outlet has 1.4 billion daily users, it wields a tremendous amount of media power. Facebook has those kinds of numbers and now the social giant is essentially forcing the publishing industry to go along with the concept of Facebook’s new Instant Articles feature. The company’s track record of being a good […]
Trade Publishers Finding Value in Expanding Through Acquisitions
Some of the biggest trade publishers in the industry have grown even larger with recent acquisitions of other publishing companies, boosting their profit margins and cutting operating costs in one fell swoop. But you don’t have to be a publishing giant to benefit from this tried-and-true method of business growth. Some types of strategic acquisitions […]
Understanding the Mind of a Job Seeker
There are many reasons people seek work, but the common denominator is the need to earn money. Making the problem even worse is that job seekers need to carefully spend money in order to maintain their competitive edge and land the job they’re after. By understanding the hard decisions job seekers face, job board owners […]
What is Responsive Web Design and Why Does Your Website Need It
In the past, websites were often relatively primitive and were only meant to be viewed on square CRT desktop monitors that offered a 4:3 aspect ratio. As time and the Internet evolved, computer monitors and desktop monitors became thinner and more rectangular, eventually taking on the current 16:9 aspect ratio that virtually all monitors employ […]
More People Choosing Smartphones for Their News Consumption
Online publishers are always looking for an edge that will help bring traffic their way, but there is a lot to be said for sticking with the basics as well. The one basic rule that has been part of the publishing industry since it started is that you have to present information in a format […]
The New Competition for Publishers?
Over the years you may have had to deal with your fair share of competition from other publications — but the newest crop of rivals fighting for their share of advertiser/audience pie may in fact be brands. As these brands morph into media platforms, traditional publishers will have to respond. Let’s look at how this […]
Jobs Recovery Regains Head of Steam
When the Great Recession hit in 2007, people started losing their jobs all over the country and panic was starting to set in. The unemployment rate spiked to over 10 percent and people who had been living in nice homes were suddenly forced to live in their cars. When an economic event hits that hard, […]
3 Reasons Investors are Buying Newspaper Stocks
The newspaper publishing industry continues to defy the experts as many of the largest newspapers in the country are seeing significant growth in revenue, while failing newspapers are being bought and made profitable again. But perhaps the most perplexing fact about the newspaper publishing industry is that it is attracting investors such as Warren Buffett […]
3 Ways to Make Your Association’s Elevator Pitch Sizzle
When selling membership in your professional trade association or organization, it’s important to remember the “elevator pitch.” An elevator pitch is essentially a 10-to-30-second pitch that you could give to generate interest during the entirety of a basic elevator ride. The phrase harkens back to when salesmen would meet executives in an unexpected elevator trip […]
Your Job Board is a Source of News Too
To attract the maximum audience for your job board, it’s important to keep the very basics of website attraction in mind. For example, many job board owners do not realize that their websites are expected to be sources of news as well as job listings. When you offer the complete range of information and services […]
4 Tips for Making Your Association Content ‘Upworthy’
You’ve worked hard to help your trade publications’ reputation for depth of thought and editorial integrity, but at the same time you’d like to take full advantage of social media so the mass market can discover your association content. Well, you’re in luck, because you absolutely can “go viral” without watering down your content – […]
Old Meets New: Newspapers and Instagram
When it comes to social media platforms, one of the least revenue friendly is Instagram. Unlike Facebook, YouTube and Twitter where companies can embed links and even monetize their content, Instagram is a stripped down social media platform that only allows the sharing of pictures. When it comes to newspapers that are struggling to generate […]
The Chicago Defender Makes a Comeback
In 1905, Robert S. Abbott started a weekly newspaper in Chicago called the Chicago Defender. It was going to be written with content that interested African-Americans, which Abbott decided to just refer to as “the Race.” By 1915, the Defender had a circulation of 250,000 issues each day and was the most popular newspaper in […]
Get Social: 3 Benefits of a Robust Social Media Presence
Social media is a fact of life for businesses of all types, and as a result, it’s also a fact of life for professional associations that want to get ahead. Your members expect to be able to connect with your association through social media, but they also expect to be able to share their […]
What Do Successful Associations Have In Common?
Whether you’re starting up a professional association or you’ve been running one for years, there are a number of traits that the most successful organizations have in common, and knowing these traits can help you to improve upon your association. If you’re feeling as though you have no direction in running, promoting, and building upon […]
The State of Newspapers 2015
The Pew Research Center released its report for the state of the newspaper industry in 2015 using 2014 numbers and the results are a jumbled mix. According to the report published on Journalism.org, the overall circulation for newspapers dropped from 2013 to 2014. But there are some interesting facts that publishers can grab onto and […]
3 Reasons ‘Professional’ Readers Prefer Print Over Digital
Digital publications allow readers to access whatever content they want whenever they want it on any Web-enabled device. You’d think this would mean the demise of print media, but you’d be wrong. A recent piece in Folio reports a distinct preference for print format among young “professional” readers (that is to say, readers of trade, […]
Upcoming Webinar: Where the Recruitment Dollars Went with Gordon Borrell
First, recruitment advertising evaporated from newspapers. Now, it seems, they’re evaporating from online, at least for those who chased the advertising business model to the digital world. But recruiters are actually spending more online than ever. This year, for the first time, more than half of their money will go to online ”services” than toward […]
The Big Change Coming for UK Newspapers and Magazines
British publishers who maintain a combined print and digital presence have just breathed a great collective sigh of relief. As reported by Omar Oakes of Campaign, the venerable National Readership Survey (NRS) is giving up its status as the go-to reference for print media audience metrics after almost six decades of service. The organization slated […]
Is Your Website Changing with Your Readers?
If the only constant in life is change, then you can expect your prospects’ and customers’ habits, preferences wants, and needs to evolve on a regular basis. The question is, can your publication’s website change as your online readership changes? Fortunately, the answer is yes. Here are some important technological and strategic advances that help […]
Can This Work? A Look at Pop-Up Magazine’s Live Journalism Experiment
Magazines have been known to sponsor live performances by prominent musical acts or put together lavish awards shows to advance their subject matter, but most magazines would never think about turning their content into live performances. If you want to find a copy of Pop-Up Magazine on your local news stands, you are out of […]
Connecting with Readers Via Content Creation
If you are a digital publisher, you probably know your brand identity very well – you are a communicator, after all! You know your niche vertical, what you represent (and what you don’t), and the value you bring to your audience. Still, sometimes it’s a struggle to establish a deep connection with readers. And you […]
Analytics and the Newspaper Industry: What Matters and Why?
The interactive nature of the Internet is still something that newspapers are wrestling with, but many papers are starting to see the value of tracking numbers that had been nearly unavailable in the past. When a newspaper uses analytics to capture information on its current client base, it can compare that information to its business […]
ASAE MM&C Conference 2015
At RealMatch, we are very excited to attend the American Society of Association Executives (ASAE) Marketing, Membership & Communications Conference in Washington D.C. on June 1-2, 2015. Conferences and trade shows are always so much fun, especially when so much business today is conducted over the phone or internet. Meeting and speaking with people face […]
How to Use Facebook to Find Your Niche Audience
Facebook is the undisputed king of social media (for now,) and this means that if you plan to target any potential new members with marketing materials through social networking, you’re going to have to rely on Facebook for at least part of the job. Thankfully, Facebook makes it relatively easy to seek out targeted users […]
3 Key Steps to Unleashing the Power of Job Boards
Job boards. People either hate them or love them. But there is one thing we can all agree on – you can’t ignore them. Why Job Boards? Job boards serve two important purposes. 1. They get job seekers in front of the right recruiters and hiring managers, helping job hunters cast a much wider net, […]
5 Job Board Trends in 2015
If you own an Internet job board, then your business’ survival depends on your ability to stay up with the most important trends and industry changes. With the release of the 2015 Job Board Survey done by IAEWS and JobBoardDoctor.com, there is plenty of information to indicate where the job board world is heading and […]
Publications Tap Back Issues to Attract New Readers
“Everything old is new again,” or so goes the song lyric — and some of the nation’s most long-lived print publications seem to be leveraging that notion to generate new readers and new revenue. An increasing number of these publications are finding ways to monetize their extensive archives of back issues by making them available […]
Member Data Collection: An Ongoing Process
Much like traditional businesses rely on customer data and potential customer data, professional associations rely on member data and the data of potential members in order to not only provide the right services, but also to entice potential members to join. The process of gathering and using this data, however, can be fraught with difficulties. […]
4 Ways a Conference Blog Can Benefit Your Association
Planning and executing a conference for your professional association can be a great way to not only engage current members, but also to attract new members. Although there are a number of tools available to help promote your upcoming conference, one of the most important, yet underused, is a dedicated blog. Creating a dedicated blog […]
Crawfordsville, Ind.: Home to Two Daily Newspapers
According to the Al-Jazeera news website, the number of daily newspapers in operation throughout the country between 1990 and 2014 has dropped by around 300. Between 2012 and 2013, nearly 1,300 full-time newspaper journalists lost their jobs and those jobs were never refilled. Big cities like New Orleans, LA and Oakland, CA have lost their […]
ASME Revises Advertising Guidelines
The invisible (if porous) wall between editorial and advertising has been replaced by a softer, more flexible barrier — a barrier that may actually prove more beneficial to parties on both sides, not to mention readers of print and online media everywhere. As reported by Michel Sebastian in Advertising Age, the American Society of Magazine […]
How and Why the Newspaper Industry is Rebranding Itself
The newspaper industry used to have a stranglehold on the distribution of information in the United States that not even television seemed to be able to break. But as digital publishing gains momentum, it is starting to look like the old ways of delivering the news are on the verge of being replaced. But the […]
5 Tips for Writing Effective Job Descriptions
For a long time now, employers have been under the false impression that their job descriptions should be worded to prevent unqualified people from applying for the position. But according to Business News Daily, a good job ad should be written to attract the perfect candidates. All you are doing when you are trying to […]
How Has Jeff Bezos Changed The Washington Post?
When Amazon.com CEO Jeff Bezos paid $250 million for the Washington Post in March 2013, the move had a lot of people scratching their heads. Up to that point, Bezos had showed great initiative in innovating the Internet retail world, but not many people understood his connection to the icons of standard media such as […]
How Native Ads and Mobile Can Work Together
There can be little doubt that mobile is where the money is. The mobile advertising market is expected to hit a staggering $38.1 billion by the year 2018, according to CMO. At the same time, the ASME’s more relaxed viewpoint on the relationship between editorial and marketing content makes native advertising more appealing than ever […]
One-Sentence Newspaper Stories and the Impact of the Apple Watch
It is said that those who can adapt to technology the fastest are the ones who will generate the most profit. In some cases, adapting to technology does not necessarily make everything better. For example, Apple is preparing to launch the first in a line of products it calls ‘smart wearable devices’ in the form […]
Cablevision Offers to Buy the NY Daily News for a Dollar?!
There has been a rash of newspaper buying lately and we do not mean the papers being purchased at the newsstand. Recently, billionaire Warren Buffett shocked the world when he purchased 63 newspapers from a failing newspaper conglomerate that had seen its stock price drop by around 90 percent in the past four years. And […]
4 Content Strategy Tips for Member Communication
Communication is one of the key elements in running any successful relationship, whether it be personal, professional, or otherwise. If you are seeking to engage, attract, or retain members, then you’ll note how communication can make or break your mission. Although communicating via the Internet may come across as awkward at first, especially since so […]
Subscription Fraud Targeted More Than 40 Publishers, Say Authorities
You were receiving your share of subscription offers by mail long before you entered the publishing game yourself — mail-outs urging you to renew your magazine subscription at a great low rate before it expires, or inviting you to subscribe for the first time. They’ve always seemed innocent enough, and your own publication’s circulation has […]
4 Great Design Ideas for Your Association Newsletter
Your association’s newsletter is one of its greatest assets when it comes to acquiring new members, as well as retaining current members. Whether sent out daily, weekly, monthly, or beyond, a newsletter is a fantastic tool that keeps current members engaged while providing potential members with pertinent information regarding what your association or professional organization […]
No Niche is Too Small When it Comes to Niche Job Boards
In the heyday of print magazines, it seemed like there was a magazine for every interest and hobby. The rush of new magazines came in response to the growing market for niche material that the public was looking for. Marketing a job board to a niche is the same concept as those specialty magazines, with […]
Why Some Publishers are Going Back to Print
If you’re convinced that digital publishing is the future of trade publications, then you might be surprised at how many publishers seem to be looking to the past. An increasing number of online publications have made a point of either maintaining their print editions or have changed their focus to re-emphasize the printed page. Why […]
How Google’s New Algorithm Change will Affect Your Website
If you care about keeping your trade publication’s online presence “above the fold” on Google search result pages, then you’d better watch out — because your website might become yesterday’s news when Google’s newest algorithm change takes effect. As of April 21, 2015, the search superpower will attach labels to mobile-friendly sites, singling these sites […]
Tribune Publishing Looking to Buy More Newspapers
In August 2014, the Tribune Company spun-off the Tribune Publishing Company and the spin-off went right to work buying up smaller newspapers around the country. For a while, there was speculation that Tribune Publishing would actually sell off newspapers such as the Chicago Tribune and the Los Angeles Times to pay some of the $350 […]
Is Your Site as Mobile-Friendly as it Needs to Be?
In what many web experts consider to be the ultimate sign that mobile computing has become a huge factor in delivering online information, Google has announced that it will be updating its algorithms to address many of the aspects of mobile websites that users deem to be important. If your online publishing website is not […]
4 Examples of Awesome Print Advertising
According to Journalism.org, print advertising in 2013 was worth approximately $17.3 billion, which was a slight drop from 2012. But even with a drop in print advertising revenue, there is still a strong need to get a point across to an audience in print. The key to good print advertising is to be creative and […]
Should Newspapers Let Facebook Host Their Content?
Facebook has announced that it will open up a platform that will allow publisher websites to host their content on Facebook and the social media giant will pay the publishers a portion of the profits. It sounds great, but it is a deal that should be scrutinized closely before a publisher decides to move their […]
Is Your Job Board Mobile Friendly?
Although job board sites have been around for over a decade now, too few of them are taking advantage of the mobile revolution. This is to say that many job board sites look great and function perfectly on desktop and laptop computers, but they don’t fare as well when it comes to smartphones and tablets. […]
3 Audience Engagement Lessons from the New York Times
Do you know the difference between audience engagement and clicks? Or, for that matter, audience engagement and likes on social media? Sadly, too few publishers or business owners do, but don’t feel bad … even the New York Times has been struggling with this issue as of late. The fact is, having a strong brand […]
How to Craft an Awesome Job Ad
Business professionals are busy people, but they all have to take the time out of their busy days to write job ads to bring in more help. The problem is that busy people do not have the time to craft the perfect ad that will bring in hundreds of qualified responses. Luckily, there are a […]
4 Advantages Print Advertising has Over Digital
You may have heard that print advertising is a dying breed, or at worst, is already dead. With the Internet now becoming an entrenched part of most personal and professional lives, this sentiment may seem correct, but the truth is, print media and advertising is still alive and well. In fact, in many ways, print […]
New Job Board Survey Shows Reasons for Optimism and Concern
When a topic of interest gathers a lot of attention, it tends to be extremely dynamic. People need to work and that makes job boards and job hunting two very dynamic topics. If there is a way to innovate job hunting, then job board owners will find it and job hunters will use it. A […]
What’s Next When Your Mobile Readership Surges?
As a newspaper that’s moving in the 21st century, a spike in your mobile readership is probably one of your top goals. When your readers start to consult your content while on the go, whether from mobile phones or tablets, your brand has recognized a major achievement and reached a significant brand milestone. But a […]
Caution, Care Needed with Native Ads
Online publishers have increasingly recognized that traditional advertising – especially in the form of ads and banners – doesn’t translate well to the new media environment. As a result, branded advertising in the form of native advertising has become much more popular. Branded advertising includes product-focused pieces that blend naturally with the organic content around […]
5 Takeaways from Cosmo’s Makeover
For its entire existence, Cosmopolitan has been a women’s magazine that guys avoided. One thing that Cosmo has always been good at is initiating makeovers and the latest makeover the magazine did was on its own website. Along with some content changes, Cosmo also made some functional alterations to its website that will make it […]
How to Connect with Next Generation Members: Millennials
In the past, marketing was carried out with specific demographics in mind, but today, demographic lines have been blurred more than ever. This has been especially apparent when targeting Generation X, or individuals born between the late 1960s and the early 1980s, as well as Generation Y, also known as the Millennials, often considered individuals […]
Considering a Podcast? Know These 4 Commandments First
Podcasting is a fantastic way to increase audience and customer engagement, and your company can produce a podcast for little-to-no cost. What’s important to remember, however, is that creating a podcast isn’t necessarily as simple as sitting down in front of a microphone and talking. There are a variety of things that go into making […]
Consumer Magazine Circulation Keeps Falling
The chorus of “print is dead” keeps echoing all over the Internet and some of the latest numbers may indicate that there could be some truth to that idea. According to Folio Magazine, subscription rates to printed magazines dropped by 2.2 percent in 2014. Single newsstand copy sales dropped by 14 percent overall, but business […]
Why the World’s Richest Men Invest in Newspapers
In the midst of the financial chaos that occurred in 2009, billionaire Carlos Slim loaned the owners of the New York Times $250 million. The Times had its financial back up against a wall as its credit line was about to expire and the company needed to solidify its cash position. But the amazing part […]
How the Pursuit of Web Traffic can Damage Your Brand
Traffic is important, and not just to local cops who are checking for speeders. Specifically, Internet traffic is important, and many online business owners have taken hold of this fact in order to become successful. Since the very start of e-commerce, company owners, site administrators, IT specialists, SEO professionals, and others who are involved in […]
How Do You Measure Content Engagement?
When it comes to creating content for your organization, it’s critical to not only know your audience, users, and members, but also to know whether your current content is engaging this audience. The fact is, you have to know your audience in order to know what types of content will be engaging, and then you […]
Newspapers’ Digital Audience Reaches New Heights
Information is always in demand and more publishers are starting to realize that all they need to do to maintain a profit is shift the way they deliver that information. There was a bit of apprehension among the newspaper publishing community when the Internet started to become popular, but numbers released recently by comScore show […]
3 New Trade Show Innovations
Trade shows are some of the best networking opportunities available for trade and professional associations, as well as vendors, and for years, the traditional model of “check-us-out-here’s-my-business-card” has worked; however, in 2015, trade show attendees are expecting more, especially when it comes to technology. If you’re still applying the traditional model of handshakes and elevator […]
Local News Still Has Plenty of Clout, as Oregon Governor’s Scandal Shows
One of the predictions made many years ago was that regional and national media outlets will eventually make local reporting unnecessary as the Internet expands its reach. However, we find that the truth is the exact opposite as local news outlets are holding public figures accountable and getting results. Local newspapers that offer an interactive […]
Are Fake Job Ads on Your Site?
When you run a job board, you want to be sure that all of your postings have value for the job hunters who utilize your website. But it may shock you to realize that your job board has fake job ads and that is hurting your website’s reputation. The problem is that finding and dealing […]
Newspapers Need Fewer Ads, More Relationships, Says Media
Undoubtedly, ads are a major part of your publication’s survival. After all, in order to keep consumer costs down, you need to rely on ad revenue, and this revenue also allows you to build relationships with local, regional, and national businesses while creating the foundation for credibility. Unfortunately, it can be very easy to allow […]