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Oh, the Places Job Sites Can Go!

Where can your job board go? Anyplace you like! How do you know? The good doctor already told you so. Even serious businesses can learn a lot from the silliness of Dr. Seuss. Lessons such as courage, determination and taking a leap of faith don’t fade after primary school. If anything, they become more meaningful. […]

5 Ways the Best Job Boards Get More Traffic

What good is a job board if you can’t drive in the right traffic? You don’t want a ghost town, you need a thriving hub where employers and job seekers meet. And that takes strategy on all fronts. Marketing strategy components should be designed to bring the right people to your job board. From identifying […]

Middle of Funnel Talent Acquisition Engagement Tools

The middle of the talent acquisition funnel offers so many possibilities, you might even call it the fun part of recruiting. But it’s also where many job candidates abandon the process. With the ever-growing cost of hire, you need as many oars in the recruiting waters as possible to help you and the candidates stay […]

What Talent Acquisition Learns From the Marketing Funnel

Talent acquisition nearly mirrors marketing and the sales journey. It’s taken a while for HR and recruiters to see the parallels, but now the funnel concept is quickly becoming the go-to model that hiring teams monitor, adapt, tweak and use for a stronger, healthier talent pipeline. People go through similar steps, whether making a decision […]

Why You Need a Top Funnel Recruiting Strategy

​”Begin at the beginning,” Lewis Carroll famously wrote. That was important advice for the White Rabbit, and it’s sound advice for you. Great hires begin with great candidates at the top of the talent acquisition funnel—and top funnel recruiting isn’t just for acquiring as many people as possible. That’s where some recruiters get it wrong. […]

Engage Millennials and Quicken the Pulse of Newspapers

Millennials are the future of digital news and they’re more engaged than you might think. In fact, considering the digital direction of news, they might be a better audience to court than Baby Boomers or older Gen-Xers. They’re busy bees with a wide range of interests. RELATED: Newspaper Ads Aren’t the Problem, People Love ‘Em! […]

Newspaper Ads Aren’t the Problem, People Love ‘Em!

Believe it or not, newspaper ads and readers aren’t sworn enemies. People love ads, at least if they’re packaged and delivered the right way. Consider how people flock to watch Super Bowl ads. They talk about them for weeks. Magazines are famously packed with advertising from back to front. And movie trailers, which are beautiful […]

Which Newspaper Ad Revenue Strategies Work?

Few newspaper ads have performed exactly as anyone hoped since the digital transition. The fact that people still talk about digital as if it’s some kind of upstart shows that there’s still a lot of work to do. Small local and major national publishers continue to rely on ads, both digital and print, for the […]

Does Fake News Hurt the Future of Newspapers?

The year 2016 didn’t invent fake news; not even close. It will take a lot more than a firestorm of social media shares to bring down newspapers and writers with integrity. Most people have been taken in by at least one fabricated story. Now that it’s a trending topic and key phrase, it’s also a […]

3 Reasons the Future of Newspapers is Bright

After hearing the same old thing again and again, people start to believe it. But are newspapers dying? No; far from it. They’re only changing. And change, as it goes, can be good. A few positive voices can be heard above the negative din. They’re saying: People still want the news Digital is the right […]

4 Big Newspaper Industry Problems That Will be Solved in 2017

The newspaper industry showed incredible disruption in 2016, but it also revealed a wealth of positive momentum. Sometimes, it takes a little disruption to crack the shell and hatch something that’s full of promise. Publishers have begun to grasp the digital-first mentality. More focus is on content, not just branding. Revenue is growing, fake news […]

6 Team Building Lessons Managers Can Learn From This Popular Television Show

Between the years, 1983-1987, there was a popular television show called the ”A Team.” Four Vietnam War veterans were charged with robbing the Bank of Hanoi during the War, and were tried, convicted, and sent to a military prison. They actually did rob the bank, but they do so under secret orders from their commander. […]

Marketing Package Hacks the Best Job Boards Use

Nail your marketing package, and you’ll crack the toughest nut: advertising revenue. It’s what makes the best job boards go ’round. It doesn’t matter if you’re a hands-on person who builds and markets the job board every step of the way or if you work with a partner who lightens the workload. And it doesn’t […]

4 Surefire Ways Job Sites Nail Reputation

You can manage reputation and brand awareness for job sites, or passively let it sort itself out. Most businesses have an online reputation, whether they have a say in the process or not. But management is active. It lets you help shape the way advertisers and job candidates view your job board instead of hoping […]

Talent Acquisition Metrics Trends to Watch in 2017

“You can’t pick your data, but you must pick your metrics.” – Jeff Bladt, Harvard Business Review Be careful about getting so caught up in data that you lose sight of the talent acquisition goal: great hires. Data is what your metrics are made of; it’s not the metrics, themselves. The difference is comprehensive information […]

How to Transform Job Boards Into an Advertiser’s Dream

Without advertisers, job boards would be a lonely planet. So naturally, one of the first and top priorities for any job board owner is bringing in ad dollars. Even better, you want advertisers who come back for more and more business. But attracting the best advertisers takes more than one strategy. Marketing matters. But how […]

How Data-Driven Recruitment Advertising Became the Gold Standard

Data-driven or programmatic recruitment advertising started off as an industry disruptor. Now it’s settling into its groove as a go-to strategy for employers, recruiters, HR, job boards and publishers. It’s defining how each element of the talent acquisition industry does business together. And it’s fast becoming the new standard. Like most technology that shakes up […]

How Recruitment Strategies Can Defeat Hiring Bias

You can’t eliminate hiring bias, but you can disrupt its effect. And that matters to the up-and-coming generation of employees who expect an authentically diverse workplace. Diversity is critical to success for many businesses. That’s especially true if the company’s product or service is intended for a diverse population. If you want to speak to […]

RealMatch Saves Media Group Recruiting Time and Resources

What if job postings could return high-quality candidate results while eliminating an entire, challenging step of the hiring process? And what if it cost less and worked better than the process that you use now? Matomy Media Group found out that RealMatch / AppMatch does exactly that. It’s an efficient, affordable talent acquisition solution that’s […]

Is Your Job Posting Optimized for Conversion?

The typical job posting follows a similar pattern. Title, description, requirements, and a yawn for good measure. Job ads have their own job to do, but they have more versatility than you might realize. If they aren’t optimized for multifaceted performance, they’ll miss the target more often than not. And the reasons might surprise you. […]

How Mobile Talent Acquisition Simplifies Recruiting

Isn’t it great when something you use every day proves to be invaluable? There’s always some new technology in the talent acquisition industry. But few have the broad and apparently lasting impact of mobile. Mobile affects nearly every aspect of the industry, whether it’s candidate preference or recruiter convenience. And as Selina Kerley for The […]

5 Talent Acquisition Trends We’re Watching for in 2017

“The corporate learning marketplace is ready for a revolution. Never before have I seen so much frustration, innovation, and change in the corporate L&D world.” – Josh Bersin, Principal at Bersin by Deloitte. Disruption is the name of the game for talent acquisition in 2017. That’s what Bersin by Deloitte says. It’s an exciting time […]

RealMatch Ranks High in Recruitment Solutions

Back in the day, RealMatch recruitment solutions looked like a bit of an upstart, a new kid with a lot of new ideas. Some of the former major players in the job board game have come and gone since then. You can probably think of a couple of big names that have either vanished or […]

Job Boards: What’s So Special About Tuesdays?

As a job board, the best way to understand job seekers is to put yourself in their shoes. Think about this: in this age of big data and website analytical information, there has been a serious amount of science injected into the process of finding a job. If you are looking for an office job […]

Why Job Boards Need to Focus on Quality Applicants

Job ad posting is becoming a commodity. Borrell and Associates predict that by 2018, 72% of recruitment advertising revenues will come from services and only 28% from postings. This is up from a breakdown of 50% / 50% in 2014. Why is this shift happening? The main reason is the growing prevalence of big market […]

How Employers and Job Boards are Handling the Quantity vs. Quality Conundrum

According to the Economic Policy Institute, most industries in the U.S. still have substantially more job seekers than job openings. On the surface, that should be good news for employers, since they can pick and choose from the best candidates. But the teeming mass of choices out there makes it that much harder to determine […]

How Programmatic Advertising Works for a Local Newspaper Publisher

A local newspaper publisher doesn’t feel small with a programmatic advertising partner. Some national publisher brands built their own programmatic ad exchanges. And they’re proven to work. But local can also enjoy the revenue benefits of ad campaign optimization. In some ways, programmatic is ideally suited for the local market. Ad sales is arguably one […]

How Native Content Can Help Local and Independent Publishers Engage Readers

For small newspaper publishers, native content is like a catch-22 in reverse. It doesn’t look like an advertisement, so readers keep reading. And because readers tend to enjoy it, native ads generate vital revenue. That’s a big departure from the public’s usual ad-blocking nature. It’s part of the reinvention of newspaper revenue in the 21st […]

How Local and Independent Publishers Can Stay Relevant and Generate Revenue

Instead of trying to reinvent the wheel, perhaps small local and independent publishers should be designing a brand new type of vehicle for a different kind of road. There’s a certain freedom in the startup mode and energy of a small paper. Just as a new college grad has the whole world ahead, indie and […]

4 Social Recruitment Strategies that Drive a Larger Audience to Your Job Board

You’ve got the job board, and the advertisers are there or potentially so. But without the talent connection, no job board can function. So where is this mysterious group of people who want a new job, even if they don’t realize it just yet? To a large degree, they’re running to social media. Although they’re […]

How the Best Job Boards Attract the Most Advertisers

Plans for the best job boards are rather hollow if the candidates aren’t there. It’s a catch-22. Candidates won’t have a reason to come if there aren’t any job ads. And advertisers might not have an interest in a job board without any traffic. So how do you leap over that first admittedly large hurdle […]

Job Boards are Still Evolving and Yours Can Come Out on Top

It’s hard to envision the growth and success of job boards without the third jewel in the crown: evolution. Resistance is a bit futile, as some of the longstanding industry giants have recently learned. Today, relevance depends on a keen sense of what advertisers and jobs seekers expect from a job board. And that changes […]

Finding the Next Frontier for Newspapers and Paid Advertising

Paid advertising success is always on the move. It often feels like herding kittens. You can see the possibilities. But the knowledge that revenue is possible doesn’t make it any easier (or less pointy) to catch. The newspaper industry is changing, sometimes in chaotic ways. That’s not exactly a secret. So perhaps it’s time to […]

6 Keys to Adapting Your Newspaper for Mobile Success

If you’ve already tried your hand at a mobile news site, you know one fundamental truth: mobile isn’t just smaller, it’s different. And you haven’t, it’s a good idea to commit it to memory now. A mobile site or app that functions poorly frustrates you and your readers. At least while they stick around. But […]

Expert Interview Series: Amanda Leisman of Market Search Recruiting on Tips For Today’s Marketing Job Seekers

Amanda Leisman is a Marketing Recruiter at MarketSearch, where she provides the highest level of service to both candidates and clients. We had a chance to sit down with Amanda to discuss the job market for marketing professionals and hear her advice for today’s job seekers. Tell us a little about Market Search Recruiting. What […]

3 Ways to Maximize Your Job Board’s Career Center

Running a job board these days isn’t as simple as soliciting listings from employers and resumes from job seekers. While such simplistic tactics may have worked in the past, Internet technology has dictated that more advanced features be offered in order to succeed, both in receiving advertising revenue and securing job placement for candidates. Below […]

How Newspapers Can Profit from Programmatic Advertising

Programmatic advertising takes the layers of competition that exist in publishing and makes it work better for everyone involved. Publishers reach a more receptive segment of ad buyers, advertisers target the right customers, and customers get a personalized experience. But for all of the industry buzzwords, there are still a lot of publishers (and buyers) […]

Managing the Pros and Cons of Newspaper Paywalls

Global Internet access to free information makes it difficult for newspaper paywall strategies to stick. They were a great idea, and they do actually work. Problem is, people who were born into Generation X and everyone who is younger had spent most or all of their lives with a very different Internet experience from the […]

How Newspapers Can Survive and Thrive in Their Transition to Digital Publishing

It’s time to abandon the notion that newspapers are transitioning to digital publishing; it’s already happened. For the past several years, the industry has slowly but surely adjusted to the new digital direction like a boat that’s getting up to speed. Unfortunately, revenue has bobbed along behind it in a life raft that’s always in […]

4 Ways A Mobile Career Site Increases Applicants

Want to reach the most job seekers of all? You’ve got to have a mobile career site. Offering the best experience on one device, particularly a desktop, and then merely making it accessible via mobile does you and your candidates a disservice. Switch that mindset, and you’ll find more people where they spend the most […]

The Difference Between Recruitment Strategies and Talent Acquisition (and Why it Matters)

Recruitment strategies are the short view; talent acquisition takes the longer route. Although they’re sometimes used interchangeably, they’re not the same thing at all. The differences might seem subtle on the surface. But underneath, there’s a world of difference. If there’s a talent shortage, recruitment is usually only a quick fix. Think of it as […]

Managing Third Party Partnerships

I recently sat down for an interview with Tara Roy, RealMatch Director of Partner Success, to discuss how modern-day professionals can be successful in managing third party partnerships. In today’s hyper-tech world, nearly every company is using some kind of vendor for something. Whether a Software as a Service with no relationship to an account […]

4 Recruiting Solutions Used By Cutting-Edge Recruiters

The rumble of the next generation in recruiting solutions was felt a few years ago, and it’s starting to take shape. Some theories wash themselves out, such as the rush to adapt a mobile app. Most people don’t download them at all, and the ones who do rarely use them. But some theories really stick. […]

3 Ways Social Distribution is Like GPS For Job Ads

Targeted social distribution takes the largest resource for job candidates and makes all of the background noise disappear. It’s like GPS for your job ads because it takes them to the right place in as few steps and with as little effort as possible. One of the most difficult jobs in online recruitment is reaching […]

What am I Supposed to Do With All of This Online Recruitment Data?

Big online recruitment data sounds like big intimidation to people who don’t get it. Unfortunately, there are a lot of people who fit into that category. It’s one thing to know that the data is there. It’s something else to know how to use it or even understand its real value. The promise of big […]

Understanding Human Resources Technology with a Periodic Table

CB Insights recently unveiled a fascinating infographic entitled “The Periodic Table of HR Tech.” This table is not only an extremely clever notion in its own right, but it also provides genuine insight into the way many private companies make up the modern face of the HR tech industry. RELATED: How Technology Can Help HR […]

Should Recruiters Report to HR or the CEO?

Recruiting is one of the most important aspects of running a successful business. After all, failure to properly focus on recruiting could result in the wrong talent being brought in, and this can then lead to lowered productivity, lost sales, and unhappy customers. What’s worse is that the wrong talent can place a business in […]

3 Reasons Candidates Are Worth More Revenue Than Job Postings

Job posting is big business. And so were wagon wheels to your ancestors. But everyone needs a job, right? Revenue that’s based on finding those jobs has to be profitable in the long term. Unfortunately, that might not be true after all. Look at what’s happening with Monster. It was wildly profitable. And now its […]

Recruiters: Help Your Candidates Succeed in Their Interview

Think your job is over once you find great candidates and get them onto the interview track? Some recruiters might look at it that way. But better recruiters know that it benefits everyone concerned if they help their candidates succeed. It’s ultimately the candidate’s job to pull it together for the interview. But you have […]

Good Problems? What to Do When Your Talent Acquisition Pool is Loaded With Superstars

So you are browsing a pile of resumes that came through for a series of available positions and you start to see a stream of what appears to be industry superstars. These are people who have amazing track records, world class accomplishments and even a few industry awards to their credit. As soon as you […]

How to Fix Your Job Posting to Get More Qualified Applicants

Your perception of your career site and the job ads that you create might be a far stretch from the impression that candidates get. If you think the process is seamless, you might be surprised. Maybe it’s time to walk a mile in the shoes of your job candidates. RELATED: How Subpar Job Postings are […]

Tim Walsh of Foundation Talent on Recruiting for Tech Companies

Tim Walsh specializes in digital marketing, sales, product, and professional services. In 2012 he co-founded ConnectedSearch, a boutique search firm in Boston and he spent eight years as the top-performing search consultant for a recruiting firm in Cambridge, filling more than 400 positions. Currently he’s a partner at The Foundation Talent, a recruiting firm specializing […]

Identity Theft is Not a Joke, What You and Your Job Seekers Need to Know

Just when you thought that your forward-thinking, digital-age application processes were top-notch, along comes the criminal element to shake things up. There’s at least one in every crowd, and in Australia, it’s becoming a serious issue. Identity theft can happen anywhere in the digital realm. But perhaps what makes digital job applications so vulnerable is […]

Why Programmatic Recruitment Advertising Should Matter

True technological revolutions only happen occasionally, and the talent acquisition industry is in the midst of a vibrant and far-reaching one right now. For years, talent specialists have focused on writing a better job ad and working hard to place it in a better location for optimum results. After those initial steps, the process has […]

We’re on the Verge of a Programmatic Job Posting Revolution

Can you feel it in the air? Like the shift from summer to autumn, things in the talent acquisition industry are growing a bit crisper and more sharply focused. There’s a job posting revolution that’s gaining momentum. It started subtle, but more and more recruiters and HR professionals are jumping on board every day. And […]

When Tenured Employees Go Bad (Millennials Look Like a Great Choice)

What if tenured employees have a worse work ethic than those darned Millennials that everyone talks about? It’s not universally true, but it’s an easy problem for a progressive company to find themselves in the middle of. Comfortable employees in a company with loads of freedom and benefits might take advantage of a good thing. […]

4 Ways Exit Interviews Help Stop the Hiring Merry-go-Round

It doesn’t matter how many positions you fill and how quickly you can fill them. What keeps you off the hiring merry-go-round is making those elusive great hires and retaining them. But what if the people you lose could help you make better choices next time? That’s the idea behind exit interviews, even though Harvard […]

Thank You Captain Obvious: Diversity in the Workplace is Still Important

What if you heard that a successful, great hire was as much luck as anything else? And what if you learned that diversity training, no matter how focused, could put your organization on a direct path away from diversity? Would knowing those things change your hiring process? Unconscious biases have more control over perception and […]

Millennials on Benefits: Forget Bagel Fridays, Just Pay My Student Loans

A tuition repayment perk could make hiring a lot easier and job offers a lot sweeter. And the strategy isn’t just for Millennials; workers of any age might have hefty student loan debt. Many older workers went back to school during the recession, and repayment assistance could make the decision to work for your company […]

Traditional Talent Acquisition in the Gig Economy

More than 40 percent of American workers will likely be independent contractors by the year 2020, according to Intuit and Emergent Research. Welcome to the gig economy. But well over half of Americans say they still prefer traditional employment. And that creates a conundrum. It appears that workers would prefer a little of both. They […]

If the Talent Pool Lacks Diversity, So Will the Workplace

If your candidate talent pool has only one woman, she might as well look elsewhere for a job. Regardless of bias training and other efforts to the contrary, her chance of being hired fits somewhere between slim and none. Harvard Business Review (HBR) says workplace diversity is directly related to diversity in the talent pool. […]

How Programmatic Advertising Optimizes Your Job Postings

Automated job board postings, sophisticated algorithms and a “right place / right time” reach mean your ad placement is always optimized. It’s right for the job, candidates, and even the device that candidates might use to search for work. That’s the promise of programmatic advertising: it lightens the load and ramps up performance. Seasoned talent […]

What Does Randstad’s Purchase of Monster Mean for the Talent Industry?

The talent industry is abuzz about Randstad’s recent $429 million acquisition of the job board purple behemoth, Monster. But the talk has less to do with the purchase and more to do with what it might indicate about the talent industry’s future. Monster’s fade from the spotlight was, at least to some, a predictable event […]

Can the Trendy Social Channels Improve Your Social Recruiting?

Call it a stunt or whatever you like, social recruiting via the more trendy channels can be a very big deal. That’s what employers are finding lately, and you can jump in the game, too. Of course, you probably won’t use any of these as your sole source for finding clever and creative candidates. You’ve […]

4 Priceless Talent Sourcing Takeaways From a Declined Offer Interview

When talent sourcing, wouldn’t it be great to know what’s really on the mind of a candidate who turns down a job with your company? Some employers conduct employee interviews during onboarding and again when they eventually move on to a new job. But a declined offer interview could bring another part of the hiring […]

Anybody Want to Own a Small Newspaper? Anybody?

Do you want to own a small newspaper? If so, you’re apparently one of the few. Ross Connelly, owner of a longstanding, small community paper in Vermont, is ready to retire. His family has owned the print-only weekly for 30 years. And for the price of an entry fee and an essay submission, anyone could […]

Sh*t Job Recruiters Say [VIDEO]

Job Recruiters! Work Hard, Play Hard. Are you willing to take a small step backwards to make a big leap forward? Do you know what Salesforce is? Just some of the good stuff recruiters find themselves saying over and over and over again…Enjoy the rest of this humorous-but-all-to-realistic video. Here are some my favorites: “So […]

What Just Happened: Recapping Summer 2016 (Monster, SimplyHired, Yahoo, & Programmatic Impact)

What a summer! As Summer 2016 winds down, let’s revisit some of what happened these last few months that has shaken and will continue to shake both the recruitment advertising world and the HR space, or more specifically programmatic HR tech. If in May you told me that by Summer’s end Simply Hired, Monster, and […]

How Times Have Changed for Salespeople in Publishing

Clients have changed with the times, and so has the way that publishing sales professionals reach them. “Revenue and conversion rates are falling,” says Peter Houston at The Media Briefing. And with so many choices, clients are taking longer and much more complicated paths from the top of the sales funnel to the bottom. The […]

3 Reasons Why tronc’s Move to RealMatch is a Game Changer in Online Recruitment

Earlier this week, tronc announced its decision to move its online recruitment business from CareerBuilder to RealMatch’s white-label recruitment advertising platform in an effort to grow its recruitment business. All tronc-owned local properties were converted from CareerBuilder co-branded sites to RealMatch’s programmatic recruitment advertising platform and the new sites were launched under tronc’s local media […]

Pew Research Center’s State of the News Media

Hardly anything changes as quickly as the state of the news media. Pew Research Center publishes research on the topic each year, and 2016’s report has a few surprises to reveal. After the Great Recession, news publishers have continually scrambled to find the true and right profitable course for the evolution that’s already underway. It’s […]

RealMatch and tronc Partner to Launch Programmatic Job Sites in 12 Markets

New York, NY, September 6, 2016-RealMatch, a leader in performance-based recruitment advertising solutions, announced today that it has launched 12 local job sites in partnership with tronc, the latest member of the TheJobNetwork™. Notable local brands include Chicago Tribune, Los Angeles Times, The San Diego Union-Tribune, The Baltimore Sun, Orlando Sentinel, among others. The partnership […]

August 2016 Jobs Report

August was an interesting month for employers and job seekers, with the pace of new job postings tilting down and unemployment picking up. There were still gains in August, but they showed a dramatic decline over the June and July rates in previous months jobs report. How can unemployment be on the rise with even […]

Pokémon GO and Talent Acquisition? It’s Happening

The phenomenon that is Pokémon GO could be one of the biggest employer brand builders of the year. Take one part outrageously popular geocaching game and add one part candidate sourcing risk taker and you’ve got a recipe for catching more than just Pokémon. If you’re finding it hard to connect the dots between the […]

3 Ways Predictive Analytics Drives Candidate Quality

There may be thousands of fantastic candidates out there for a given job or maybe there are only two. It really doesn’t matter if there’s a feast or famine if you can’t find your way to the table.Predictive analytics helps build the roadmap that connects you with the right candidates at the right time. Predictive […]

Get the Most Out of Reference Checks in Your Recruiting Process

The recruiting process is made up of many elements, but reference checks don’t always rank very high in importance. That’s a shame. They might be the last step in your current strategy, but that doesn’t mean they’re just a formality. Hiring managers, listen up: references are an untapped resource. You might only use them to […]

7 Recruitment Trends That Rule 2016

When it comes to exploring the significance of recruitment process in any organization then this aspect becomes more obvious that it is definitely considered as the backbone for every organization. However, there are many organizations working in the professional environment and still these workplaces do not give due respect or appropriate importance to this process. […]

Common Mistakes in Social Recruiting You Should Avoid

The number of employers using social recruiting has been steadily increasing over time, to the extent that it’s now believed around 90% of companies are using this recruiting strategy. But if you aren’t doing it correctly, you could be wasting time and money – and missing out on the top candidates who are out there […]

Don’t Let Technology Replace the Old Fashioned Talent Acquisition Work Ethic

Newer talent acquisition industry professionals embrace technology and run with it, but old fashioned values and work ethic shouldn’t be sacrificed in the process. There doesn’t have to be a tradeoff, and there shouldn’t be. Of course, new technology has a way of improving the processes that need it. That’s its whole point. But “old” […]

Advertising in Newspapers Boosts Ad Campaign Effectiveness, Study Shows

Do you want to see a dramatic improvement in all of your marketing and advertising efforts? Channel more of your ad budget into newspapers. That’s right, the same print news that has been the subject of many untimely death predictions is now being shown to boost ad revenue overall and improve the performance of other […]

Crowdsourcing Border Patrol and Journalism in Texas

The Texas Tribune takes crowdsourcing to a new level with its “bordering on Insecurity” project. Aimed at uncovering the truth about border security, immigration, crime statistics and other issues related to the Texas / Mexico border (as seen above at the entrance to Santa Elena Canyon), the Tribune is actively enlisting citizen investigative reporters. These […]

Why Content is Your Greatest Social Recruiting Asset

Think content marketing is all about promoting the company brand and creating growth? Well, you’re partly right. But if you haven’t tapped into this rich and deep well for attracting the mover and shaker talent in your industry, you’re selling yourself short. Content is a boon for social recruiting. It’s a shark tank out there. […]

Turning Millennials into Managers: Yes, it Can be Done

Is any generation more disparaged in the workplace than Millennials? They’re entitled, some say. They want too many perks and aren’t quite as disciplined as past generations. So what to do about the fact that Baby Boomers are retiring in droves and businesses need a new crop of managers? The first thing to do is […]

Should Employers Continue Drug Testing Employees?

Drug testing employees is routine for many employers. It’s likely been the policy for as long as senior leadership can remember. And so, every time a new hire joins the company, they’re sent off to pee in a cup and prove they’re drug-free. A recent survey of around 70,000 working people across the U.S. found […]

What Personality Tests Mean for Your Hiring Process

Wouldn’t it be great to peek into the mind of a prospective employee to learn whether he or she would be a good company fit? In a way, that’s what personality tests can do. More employers are using them, and with interesting results. The most useful tests aren’t created in-house or relied on as the […]

The Last Job Posting Guide You’ll Ever Need (For Now)

If your job posting efforts haven’t changed substantially over the past few years, there’s no way around it: It’s time for a change. The same applies if you think it’s little more than a notification and invitation to apply. Great job postings are technically ads, but also a bit different. They’re not just ads for […]

The Once-Thriving Marriage Between Newspapers and Department Stores is on the Rocks

Newspapers and department stores no longer have a loving relationship. After generations of what appeared to be a match made in heaven, retail giants, particularly Macy’s, are cutting back on the lifeblood that keeps newspapers alive. That’s ad revenue. While a suspiciously wandering eye permeates the real world versus digital climate, print and retail haven’t […]

How Much Do Posting Jobs Really Cost You?

Open positions don’t save the company money, even though there’s no paycheck issued to an empty workstation. In some cases, especially with tech positions, the act of posting jobs means you’re losing money. And the longer the chair stays empty, the worse the situation becomes. You can learn a lot about the value of every […]

7 Innovative Ways To Get A Gold Medal For Your Employer Brand

A strong personal brand is a fundamental component of your success not only as an employer, but also as a hiring manager. And on a larger scale, your employer brand is often synonymous with your company brand. So it’s important to make sure that you are doing all that you can to enhance your brand […]

9 Vital Resources For Successful Recruitment Tactics

What will be the first step you take when one of your top performers resign? You will look for candidates who have similar skill set and experience to fill their shoes. Needless to say, it’s hard to find ideal replacements all the time. So, how do you deal with this situation? With an effective recruiting […]

Headquarters for Sale: Newspapers are Selling Their Buildings Due to Declining Newspaper Revenues

It would have been virtually impossible to predict just a few decades ago and even more difficult to believe. The bustling, sometimes even iconic buildings where news has hit the page for so many years are being sold off as nothing more than assets to liquidate. In fact, for some papers, the buildings are more […]

Is Neuroscience the Key to Better Hiring Practices?

Neuroscience is a fairly self-explanatory word – the science of how the brain works. And it’s an important factor in how we hire and whether we make good hiring decisions. It can explain why your practices are what they are. But it can’t transform them. Understanding how the brain handles different phases of sourcing and […]

Monster Acquired By Randstad: What It Means To The Recruitment Industry

August must be acquisition season this year. Just a few months after Simply Hired announced it was shuttering and sold off to the parent company of Indeed and weeks after Yahoo was sold to Verizon, 90s dotcom era giant Monster announced Tuesday morning that is it being acquired by Dutch staffing firm powerhouse Randstad for […]

July 2016 Jobs Report

July 2016’s jobs report by the Bureau of Labor Statistics (BLS) shows better results than it has in quite a while. After a bit of cautious optimism in recent months, this report might indicate that it’s not a fluke; hiring really is on an upward trend, at least for now. “Total nonfarm payroll employment rose […]

Lacking Talent? Break out the Creative Recruiting Solutions

The race for attracting the best talent keeps heating up as more candidates have choices and employers face greater competition. To stay in the game, your recruiting solutions should include at least a couple of creative perks. Creativity doesn’t have to be Earth-shattering. Not like the New Zealand town that’s offering free homes and land […]

Does Your Recruitment Process Focus on Top Talent or the Right Talent?

What do you think about when you hear the words “top talent?” What about “rock star?” Think they’re the same thing? In some cases, they might be. But sometimes the best person for the job isn’t an industry wizard with a list of credentials that stretches from here till November. There’s nothing wrong with reaching […]

Warning: Don’t Make These 4 Mobile Talent Acquisition Blunders

If your mobile job application completion rate leaves a lot to be desired, there are probably several reasons why. Mobile has moved far beyond the outlier status that it had just a few years ago. Because of that, the whole process needs an overhaul. Whether or not employers like it, job seekers are in the […]

If Talent Acquisition is Important, Why Are There No College Programs?

It’s a conundrum. Talent acquisition is arguably the most important role in any company. So why is there no such thing as a recruiter or talent acquisition degree program? There might be a college here or there that has developed a targeted program. But if so, it’s not widely available. ERE Media says that most […]

Top Recruiting Metrics You Have To Start Tracking Today

If you think recruiting is all about writing job descriptions, or screening and interviewing candidates, you had better think twice. A key part of every recruiter’s job is monitoring recruiting metrics to render the process faster and more effective. If your organization isn’t tracking these metrics, you might be missing out on many opportunities for […]

Yahoo CEO Does What To Job Applicants?

NPR Journalist Aarti Shahani reports, on the August 1st, 2016 airing of Morning Edition, something startling and surprising about Yahoo CEO Marissa Mayer. Ms. Shahani reports that ”To this day, she [Yahoo CEO Ms. Mayer] reads the resume of every person Yahoo considers hiring. That can be 50 a week, and she has to okay […]