The Complete Guide to Recruitment Advertising: 7 Strategies for Hiring Success

Recruitment Advertising: 7 Strategies for Hiring Success This article discusses recruitment advertising strategies and tips for success, including effective job postings, using various platforms, and targeting the right candidates to ultimately fill positions with the best talent. In addition, we discuss advertising challenges in recruitment and modern ad recruitment tips to help you successfully hire […]

Using Recruitment Advertising To Recruit And Retain Top Talent


Recruitment advertising is a proactive talent acquisition strategy to market your organization to potential job candidates and build a talent pipeline. The main idea is that you lay the groundwork to cull talent and develop connections, as well as promote your organization’s brand—even before you have an open position. Then, when you need to hire, […]

Top 6 FAQs About Programmatic Recruitment Advertising

Top 6 FAQs About Programmatic Recruitment Advertising

Ever wondered whether programmatic recruitment advertising would really work for your organization? Would it be worth the money, time and effort spent in implementing it? If you do end up adopting it, what should you expect? Here are six answers to common questions about programmatic recruitment. Q. In simple terms, what is programmatic recruitment advertising? […]

Programmatic Recruitment Advertising: What It Can Do (And What It Can’t)

Programmatic recruitment advertising

Have you ever wondered, what can programmatic recruitment do for me? Can it help you decide where to post your job ads? Can it filter out relevant candidates effectively? But can it engage passive candidates and urge them to apply? Programmatic recruitment advertising is capable of streamlining so many internal processes, is there anything it […]

RealMatch Saves Media Group Recruiting Time and Resources


What if job postings could return high-quality candidate results while eliminating an entire, challenging step of the hiring process? And what if it cost less and worked better than the process that you use now? Matomy Media Group found out that RealMatch / AppMatch does exactly that. It’s an efficient, affordable talent acquisition solution that’s […]

RealMatch Ranks High in Recruitment Solutions

recruitment solutions

Back in the day, RealMatch recruitment solutions looked like a bit of an upstart, a new kid with a lot of new ideas. Some of the former major players in the job board game have come and gone since then. You can probably think of a couple of big names that have either vanished or […]

Why Job Boards Need to Focus on Quality Applicants


Job ad posting is becoming a commodity. Borrell and Associates predict that by 2018, 72% of recruitment advertising revenues will come from services and only 28% from postings. This is up from a breakdown of 50% / 50% in 2014. Why is this shift happening? The main reason is the growing prevalence of big market […]

How Newspapers Can Survive and Thrive in Their Transition to Digital Publishing


It’s time to abandon the notion that newspapers are transitioning to digital publishing; it’s already happened. For the past several years, the industry has slowly but surely adjusted to the new digital direction like a boat that’s getting up to speed. Unfortunately, revenue has bobbed along behind it in a life raft that’s always in […]

How Programmatic Advertising Optimizes Your Job Postings


Automated job board postings, sophisticated algorithms and a “right place / right time” reach mean your ad placement is always optimized. It’s right for the job, candidates, and even the device that candidates might use to search for work. That’s the promise of programmatic advertising: it lightens the load and ramps up performance. Seasoned talent […]

Anybody Want to Own a Small Newspaper? Anybody?

Anybody Want to Own a Small Newspaper? Anybody?

Do you want to own a small newspaper? If so, you’re apparently one of the few. Ross Connelly, owner of a longstanding, small community paper in Vermont, is ready to retire. His family has owned the print-only weekly for 30 years. And for the price of an entry fee and an essay submission, anyone could […]

4 of the Most Creative Recruitment Advertising Campaigns Ever


If you’ve seen one recruitment advertising campaign, you’ve seen them all. At least that’s what most American job hunters think. According to a Gallup poll, the State of the American Workplace, the majority of job seekers are disengaged and they need a clearer picture of what a prospective job entails. If your ads are more […]

3 Lessons Learned from the Shuttering of Simply Hired


In editorials and blog posts heard ’round the world, Simply Hired is closing its doors. The details of one of the industry’s ground-floor job aggregator services have been stunning, to say the least. But as with any death knell, there’s typically a lesson to be extracted, analyzed and put to good use once you get […]

How the Right Online Tools Jump Started One Company’s Local Advertising Revenue

recruitment ad revenues

In Lancaster, PR, the LNP Media Group, publishers of both an online news site and a local newspaper, maintained a regular recruitment ad section which they felt could use a boost in new client revenue. Classified Advertising Manager Chris Stahl turned to RealMatch for solutions, and account manager Rebecca Jones worked closely with her on […]

Why Job Matching is Different From Job Searching


All job or employee candidate searches involve at least some matching. But real-time job matching involves so much more than drilling down through keywords. You can add all the right information and sort through resumes all day. But you’ll still get the same results unless you use better technology that’s designed to do exactly what […]

Mobile Recruitment Advertising: Where It’s At, Where It’s Going


Recruiters want the best way to reach the most candidates, so why do so many neglect the most obvious and widespread means of communication available? In just the first decade of this new century, the number of mobile users exploded into the billions, taking us to where we are now. It’s still taking shape, but […]

Millennials Aren’t the Only Ones Qualified for Jobs of the Future


Time will march on, and the need for qualified candidates will keep growing. But how can you know which skills are important for the next big thing when there isn’t an existing pool of candidates pre-loaded with experience? And does the next shift mean Millennials will inherently have the upper hand while older candidates stay […]

Hiring Solutions: How Pay Per Applicant Can Get You Results

pay per applicant

There’s no doubt that recruiting has changed, especially in the Internet age. Years ago, recruiting was often conducted often by word-of-mouth, candidates stopping into businesses seeking handshake deals, and plain old paper applications. These days, however, digital recruiting technology and techniques have changed the game forever. Defining Modern Recruiting Via Digital Means RELATED: 3 Myths […]

3 Steps to Gain Job Board Market Share

job board

  As part of Recruitment ADvisor’s ongoing series to help job boards improve their brand to generate more revenue, I sat down with RealMatch Product Marketing Director Bart Bartolozzi to tackle some of the difficult questions from the RealMatch webinar ‘Use Brand to Generate Job Board Revenue.’ This article focuses on gaining market share in […]

How Can Publishers Use Data Analytics to Increase Revenues

increasing revenues

Matt Lindsay is an economics expert that has been releasing a series of blog pieces and books that talk about the shift in the publishing industry away from traditional distribution and into something that is more focused on the reader. In a guest blog posted on, Lindsay suggests that the advertising revenue pie is […]

Ad Blocking and the Uncertain Future of Publishing


For centuries, the publishing industry had operated its advertising business as though the purpose was to find the most intrusive ways to put a client’s advertising message in front of an audience. When the Internet started to become a primary source of information for people around the world and publishers started to move to the […]

How to Use Social Media to Turn Job Seekers Into Applicants


Social media is a way for companies to put messages out to millions of prospective job candidates to find that one who fits the job description perfectly. While most recruiters use social media as a way to enhance their recruiting efforts, there are powerful ways to use social media to find your next employee and […]

How 2015 Shaped the Job Board Industry


Now that 2015 is in our rear view mirror, we can take a look back at the trends that shaped the year and try to anticipate how those trends will affect the future. Job boards definitely had a difficult time keeping up with changes in 2015, as it proved to be a very dynamic year […]

Using Brand to Generate Job Board Revenue


RealMatch sponsored a webinar presented by The Job Doctor Jeff Dickey-Chasins titled “Using Brand to Generate Job Board Revenue,” and it gave a lot of valuable information on how job boards can create a brand that increases the value of their websites. While not every job board has the marketing pull of LinkedIn or, […]

How Can Recruitment Advertising Be More Like Regular Advertising? (Part II)

How can recruitment advertising be more like regular advertising?

In my previous post [READ PART 1 HERE], I wrote about how far the recruitment advertising industry is from the regular online advertising industry. Just look at this ”Display LUMAscape” to see a visual map of the ad tech industry (viewed by 2.3+ million people). The ad tech industry has hundreds of products and players […]

Gordon Borrell: Recruitment Spending, Online Services, & Niche


As we related in a previous article, Gordon Borrell of Borrell Associates recently presented a revealing webinar entitled “Where the Recruitment Dollars Went (and how to get them back).” This webinar focused on the increasing shift toward digital media as the central player in the recruitment advertising arena, complete with some telling numbers on how […]

Why Local Publishers Top National Newspapers for Advertisers


If advertising is a game of numbers, then it would make sense that national newspaper advertising would hold more clout than local or regional advertising. But as The Guardian points out, everything is not always what it seems. Apparently, nearly 50 percent of people who read local, regional and national newspapers are more inclined to […]

The Globalization of the Job Board


According to, the United States dominated the early job board market with a slew of general online recruiting websites that served a very important purpose. It was those initial online job boards that taught the public how to use the Internet to find a job, and it was those job boards that convinced employers […]

How Recruitment Advertising Can Be More Like Regular Advertising

Recruitment Advertising

My cousin wanted to advertise a new snack that his startup company had just developed. He figured out the best target audience for his a product. He then found several websites that seemed to have similar audiences. He called these sites and negotiated campaign rates. Finally, he sent the selected websites one ad that he […]

Why Job Boards Should Offer Competitive Pay


When you run a job board, you act as a go-between with employers and employment candidates. The service you provide has immense value to both sides of your equation and you need to make certain that your website is always bringing in the best possible candidates and job leads to keep your traffic happy. But […]

RealMatch Partners with eQuest to Join Its Delivery Network

RealMatch Partners with eQuest

With the evolution of job site aggregators and niche job boards, employers are finding it difficult to put together programs that effectively target job candidates that meet their criteria. The eQuest network has been in place since 1994 to help recruiters to find the candidates they need without the hassle of recurring delivery fees. RealMatch […]

How to Use Recruitment Marketing to Improve Your Job Descriptions


What is Recruitment Marketing? One of the new phrases making the rounds in the online job board industry is something called recruitment marketing. Recruitment marketing is a blend of career recruiting and the marketing elements companies use to attract customers. While recruiting and marketing sound like two completely different things to most people, the truth […]

Uncover What Your Job Board Could Be With RealMatch [INFOGRAPHIC]

A RealMatch Thanksgiving

There are all kinds of reasons why many publishers are choosing RealMatch as their recruitment advertising platform. In this infographic, we explore some of the key differences between RealMatch and some of our competitors. Uncover what your job board could be with RealMatch and see what those purple guys aren’t delivering: 1 of a kind: […]

Rely Too Much on Metrics & You Might Miss the Next Seinfeld


Don’t misread the title of this article; we’re not talking about whether you get so entranced by your trade publications’ online analytics that you forget to catch a rerun of your favorite show. As noted by Matt Boggie, writing for World News Publishing Focus, metrics can work against you — as they very nearly did […]

Examining the Part-Time Employment Picture

Job board

Part-time work, or hourly work, has often been considered to be within the realm of younger workers who are just starting out. As the past six years have proven, however, part-time work is no longer considered to be just for newcomers to the job market. The fact is, many companies are now choosing to either […]

Are Weekly Newspapers Becoming The New Normal in Rural America?

Are Rural Newspapers Becoming The New Normal?

With the face of the publishing industry changing to a more digital look, most people would expect that rural newspapers would thrive online and use the inexpensive Internet format to deliver local news to all of the area’s residents. But according to, approximately 67 percent of people who live in rural America prefer a […]

Where the Recruitment Dollars Went: Webinar Recap

Nearly 40percent

  The day before the Borrell Associates released its revealing report on local advertising revenue entitled “Local Advertising Hits A Tipping Point,” Gordon Borrell held a webinar. SEE ALSO: The New York Times Launches New Recruitment Advertising Platform The primary drive of the presentation was the notion that digital advertising buying is starting to push […]

The New York Times Launches New Recruitment Advertising Platform

The New York Times

The New York Times recently announced the launch of T Jobs, its new talent acquisition platform (aka job board) on ”We’re doubling down on our recruitment offerings by investing in this new white-label solution” said Andy Wright, Senior Vice President, Advertising, The New York Times referring to RealMatch’s technology platform. Job Matching Technology T […]

4 Revenue-Generating Tips for Niche Online Magazines

4 Revenue-Generating Tips for Niche Online Magazines

PR Newswire recently quoted the Association of Magazine Media’s 2015 Magazine Media Factbook’s statement that within the past three years, the adult U.S. Viewership of magazines’ digital editions has more than quadrupled. That’s an extraordinary gain in audience numbers — and it’s time you captured a piece of that pie for your own niche publication. […]

Circulation Revenue Surpasses Advertising for First Time

Circulation Revenue Surpasses Advertising for First Time

According to the World Association of Newspapers and News Publishers, the amount of revenue generated by circulation dollars was greater than the amount of revenue generated by advertising in 2014. This small piece of information holds some monumental implications for companies that engage in digital media and print media. What Does This Mean? The news […]

Stop Postponing An Audience Development Strategy


When you think of marketing your trade association or professional organization, does the term “audience development” come to mind? If not, you may be missing out on plenty of potential new paying members. Audience development has always played a large part in the marketing process, but today, thanks to the Internet and social media, it’s […]

4 Ways to Get More From Your Recruitment Advertising


These days, it seems like newspaper and broadcast media outlets are seeing a significant decrease in their recruitment advertising revenue because of recruiting sites and online job boards. But when you utilize innovative ways to help people find the jobs they are looking for, then your offering goes well beyond what the recruiting sites and […]

RealMatch Ranked in Top 25% of Inc. 5000 Fastest Growing Private Companies

RealMatch Ranks Inc.5000

There’s a familiar face on the Inc. 5000 list for 2014. RealMatch has been recognized as one of the fastest growing privately held American companies, and that brings both its business model and performance-based recruitment solutions into the spotlight. RealMatch wasn’t just honored, but also ranked prominently in the top 25 percent. This ranking represents […]

How to Boost Value for Brand Advertisers with Recruitment Advertising

How to Boost Value for Brand Advertisers with Recruitment Advertising

Online advertising is up, and projected to increase. Recruitment advertising is also on the rise. Combine the two, and you could have a powerhouse. The key is using that knowledge the right way. The majority of digital publishers have taken the mass approach, trying everything imaginable, knowing that something, somewhere, would probably work. With so […]

How Recruitment Advertising Generates Non-Dues Revenue for Your Trade Association

revenue growth

Trade associations are natural fits for recruitment advertising. Employers with half a measure of common sense make trade associations one of the first places they inquire when looking for a candidate with a specialized skill set. But it can remain unclear for many what the benefits are. Here are just a few of the ways […]

Richard Clark Reveals Recruitment Advertising Best Practices

recruitment advertising

Revenue development is an ongoing concern for any online newspaper or digital media company. With the digital shift, the entire business model for publishing is changing, and success requires alacrity and flexibility. Many publishers choose to add a custom job board to their local newspaper site or trade publication site as a promising revenue stream, […]