Print is the New Vinyl? An Unlikely Audience Development Strategy for Newspaper Publishers
Think a digital format is the way to grab and hold the attention of a younger, tech-savvy audience? Maybe not. The same crowd who loves vintage styles and pores over racks of vinyl records might just yearn for the tactile experience of reading a newspaper the old-fashioned way. This doesn’t mean that you need to […]
How a Newspaper Can Harness the Powers of Pinterest
Newspaper headlines are designed to grab a reader’s interest, and make them want to learn more. You catch, or lose, readers in mere seconds, depending on how sticky your headline is. At Pinterest, images replace headlines. So a picture really is worth a thousand words. Social media encompasses a lot more than just Facebook and […]
What the Best Job Boards Know About Their Audience
Employers rely on job boards to link them up with the best candidates for the jobs they post. Otherwise, why else pay for a slot? To do this, you have to attract the right job seekers, and that takes some investigation. It doesn’t happen on its own. Knowing your candidate base gives you insight on […]
3 Social Media Marketing Tools That Can Boost Your Job Site
Social media is great for connecting with friends and family, and many people turn to sites like YouTube and Reddit for entertainment as well as education; however, social media tools can also be used to market your job board site and not only drive more traffic, but also increase revenues. Beyond that, many social media […]
15 Fill-in-the-Blank Headline Formulas that Work Online
With more and more evidence piling up that many online readers don’t get very far in the articles they do click on, and often only scan the headlines in general without clicking at all, it’s never been more important for publishers to get their editors to think in terms of clickable headlines. Luckily, there are […]
6 Ways to Monetize Your Blog
Whatever your reason for blogging, your top priority should be producing regular, high quality content. If you don’t do this, monetization won’t work. Before you try to monetize your blog, make sure your writing, photography, and social media engagement is solid, and make sure you’re happy with your blogging platform. Invest the time you need […]
3 Real-Life Examples of Clever Social Media Job Promotions
Social media is now on the front lines of the career world. Facebook alone counts for more than one-seventh of the world’s population as subscribers, and savvy recruiters and job hunters alike understand the networking power that social media leans on to put the right person in the right position. If you’re running a top […]
Your Trade Magazine Can Grab the Attention of Industry Outsiders Too
Having a targeted audience is a cornerstone of a successful web strategy. People know they can get general news and information from a variety of sources, but they often turn to trade and professional publication websites to stay current in their profession. Trade magazine websites speak to fairly specific groups of people. Companies that sell […]
How a Better Job Search Engine Might Bring Your Advertisers Better Candidates
You operate a digital newspaper, magazine, or trade publication website. You have invested in a good design, and you regularly study your site’s analytics to determine how to make it better for visitors. Perhaps you’ve determined that you want to develop revenue streams based on a ”freemium” subscription model, an Amazon affiliate program, and a […]
[Audience Engagement] 3 Ways to Keep Your Readers
It’s a big enough challenge driving traffic to your site. The last thing you want to happen once they get there is a hasty retreat. But it’s possible that your very best efforts to grow your website could be driving away business. Keeping readers engaged and coming back requires a positive experience. You don’t like […]
2013’s Best Newspaper Success Stories
Arianna Huffington, president and editor of Huffington Post, has a pretty good idea of what works and what doesn’t online. She recently gave a lecture in Switzerland addressing changes news organizations have dealt with in recent years. Her take on the topic reflects what the industry has learned, sometimes the hard way: ”We don’t just […]
3 Ways Job Boards Handle Resumes
Custom job boards can be a promising revenue stream for your digital newspaper or trade magazine website. Passive and active job seekers are drawn to these types of sites because they expect to see jobs posted that are relevant to either their particular geographical location (in the case of an online local newspaper) or their […]
3 Reasons Why the Job Board Pulse is Stronger than Ever
You’ve no doubt heard the rumor: Job boards are singing a swan song, and are soon to be altogether a thing of the past. But is that really true? eQuest Big Data for Human Resources doesn’t think so, and neither do we. The problem with some job boards isn’t whether they’re necessary, but whether they […]
Content Monetization Strategies: Plan Now for the 2014 Niche Digital Publication Conference
Want to break away from the stress and drudgery of work while still going to work? Then it’s time to start thinking about trade conferences for the 2014 year. There’s nothing quite like a conference, and the Niche Digital Publication Conference is one of the best. Last year’s event was held at the Hutton Hotel […]
How to Hone Writers Into On-Camera Hosts
In 2011, there were 2.7 billion online video ad views. In 2012, online audiences watched video ads 4.6 billion times. With online videos in general, there’s an overall and generational shift away from television, with around one-third of Millennials watching either less television than online video, or no television at all. Half of 18- to […]
Everything Old is New Again: Print Breathes New Life into Audience Engagement
First it was bell-bottoms, then it was basketball jerseys; are publications now adding to the evidence that, eventually, all things retro become hip once again? As new media squeezed print publications to the margins starting in 1994 when the Internet changed journalism, old media outlets began supplementing their paper-and-ink edition with online content. Today, virtually […]
Redefine Your Newspaper’s Role with New Audience Development Strategies
For newspapers struggling to survive in a declining industry, audience development has often been put on the back burner as just surviving becomes the focal point for many publishers. Online media irreparably changed journalism in how it’s distributed, consumed and marketed. As demographic swings and declining ad revenue continue to batter the industry, it becomes […]
How to Offer Coupons to Your Online Readers
For publishers, the old days of enjoying a 65 percent subscriber rate of American households is dead. The days of housewives cutting out coupons for bargains in local stores is dying right along with it. As media shifts online, however, coupons are still a valuable revenue stream to correlate with digital content – one that […]
Delayed Viewing Ushers in a New Era for Broadcasters
As the UBS 41st Annual Global Media and Communications Conference came to an end this past Monday in New York, many attendees were left with a positive sentiment towards the future of broadcasting. CBS’s Chief Research Officer, David Poltrack, spoke towards the vital role that delayed programing plays not only in saving potentially canceled shows, […]
Can a Podcast Bring In More Revenue?
Podcasts have come a long way from their humble beginnings. More and more publications are using them as a way to build and engage the audience and lend a personal touch. Your words speak to people in black and white, but not as well as your voice. If you have something to say, podcasts might […]
[Infographic] How to Pick the Best Job Board Software for Your Website
There are three main types of job board software solutions used by leading content publishers: ”Do It Yourself” Solutions-where code is developed in-house or software is licensed and then managed in-house, Co-Branded Solutions-which are broken into two subcategories: co-branded landing pages and widgets, and lastly, Hosted Solutions. When selecting a job board solution, it’s important […]
What Your Job Board Can Learn from Reddit’s /r/jobs
Billed as the ”front page of the Internet,” Reddit provides a unique and powerful forum for both those looking for jobs and those looking for candidates. For job board publishers, it’s a gold mine of information to get their finger on the pulse of what potential recruits are thinking and feeling, and what they like […]
4 Carrots to Entice Your Print Readers to Go Online
Increasing percentages of populations around the world get their news online rather than from print publications, according to a study of over 10,000 people by Oxford University. And while most people think of younger adults and digital natives as the ones consuming their news online (which they do), older adults increasingly going digital as well. […]
When Online Communities Attack: How to Handle User Backlash
Internet backlash has been around as long as the Internet has. As far back as the late 1980s, Usenet participants were using the term ”troll” to describe those who disrupted discussions with the purpose of shaking things up and ruffling feathers. It took a couple of decades for trolls to claim the title for themselves, […]
4 Ways Conferences Can Expand Your Audience Engagement Reach
As ad revenues continue to dwindle, and publications continue to get different results with different subscription strategies, one thing that virtually all media outlets seem to agree on in difficult times is that conferences and festivals can fuel audience engagement – and revenue. Once relegated to networking and discovering industry trends, newspaper conferences are proving […]
4 Ways to Make More Money Through Online Video
In October 2012, Americans watched around 11 billion video ads, which added up to 3.8 billion minutes of ad time. Video ads reached over half the US population an average of 68 times just during that one month. Television may still be the main medium by which people access video, but the habits of selecting […]
4 Reasons Why Content is Critical to Job Boards
Many online news publishers and trade publication websites add job boards to their websites as a way to address both audience development and revenue development. In addition to other revenue development methods like advertising, subscriptions, and e-commerce, custom job boards can turn into a healthy revenue opportunity if they’re done with the site’s readership in […]
How to Monetize Your Holiday Content
There are a few times throughout the year when your audience focuses on similar things. Back to School affects households with kids, as does summer vacation. But the holiday season finds people from coast to coast all working toward the same goal: celebrating with friends and family. Monetizing content is both the same and different […]
How Big Data Helps Increase Website Traffic
We have all heard about ”big data,” but many of us remain unsure of what it actually is. There’s no conclusive definition that’s been nailed down, but basically big data is the aggregate of information collected from traditional and digital sources, inside your company and outside, that can be used for powerful discovery and analysis […]
Mediocre Job Postings Can Kill Even the Best Job Boards
Sometimes digital publishers or trade publication websites do all the ”right” things to make their sites successful. They are able to publish across multiple platforms, are committed to high quality content, and have a sound social media strategy. Yet the metrics tell a different story. If your site features a custom job board, that may […]
3 Ways Newspapers Use Location-Based Advertising
Location-based advertising and marketing hones in on local readers and offers them something relevant to the area. Retail stores and restaurants have used this up-and-coming idea with strong results. And as with any other innovation, it’s always only a matter of time before someone figures out how to make it better. Geo-location expands the reach […]
Is Your Job Board Targeting Your Whole Audience?
Ad revenue certainly isn’t dead, but it works differently now than it did during the print era. Today’s audience development depends chiefly on high quality content, but also on appealing revenue development tools like job boards. If you rely on job boards for revenue development, and if you want to maximize ad revenue, you need […]
Creators, Curators, and Social Media: The Audience Development Team
Creation and curation are different sides of the same content coin, and it’s all about offering your audience what they want to see. Social media is the vehicle that drives curated content to the masses. As a group, these three hold an impressive amount of audience development power. Sometimes creators and curators are one and […]
[Infographic] Recruitment Advertising: Your Next Online Revenue Strategy
Online recruitment advertising is a win-win-win for online publishers, digital advertisers and users. It has become the emerging trend for leading digital publishers looking to build better visibility for their advertisers. Integrating recruitment advertising can help introduce new advertising opportunities and increase ad real estate in high traffic areas for premium content publishers.
Warning Signs that Your Job Board Technology is Facing Extinction (and How to Rescue It!)
If your job board is floundering, or just not generating the amount of revenue that you want, the problem might be outdated technology. A fully functional website with all the bells and whistles falls short if it’s not convenient. Convenience is more important every day, and that’s one of the primary reasons for the rapid […]
Should Your Job Board Be Niche, or Not?
An estimated 20% of hiring takes place through online job boards, and 86% of job seekers report having applied to at least one job via job board over the preceding 30 days. Job boards have been around since the 1990s, and the best job boards are still one of the most important means for job […]
How a Publishing Association can Expand Your Content Monetization Strategy
If you were, say, an aerospace engineer or an orthopedic surgeon, you would more than likely join a professional association early in your career for the many personal and professional benefits such an association can confer. Likewise, if you’re an online publisher, joining a publishing association can be a very savvy move for you personally, […]
[Update] BIA/Kelsey’s U.S. Local Media Forecast: Increase in Online Ad Spending
Online advertising is expected to rise from $26.5 billion in 2013 to $44.5 billion in 2017, a growth rate of 13.8% per year, according to a recent article posted on MediaPost. This rapid growth in online advertising has compelled BIA/ Kelsey to update their Local Media Forecast from March to report an overall growth in […]
Augmented Reality Advertising for Publishers: Coolest Ad Format Ever?
Just when you thought ads could only evolve in imaginable ways, something different comes along. Such is the case with a newer technology called Augmented Reality. Augmented Reality, known as AR for short, does something quite extraordinary — it marries the seemingly incompatible print with digital. This is more than a QR code; it’s a […]
Peter Conti’s Webinar on Native Advertising: The Highlights
Peter Conti, VP of Sales and Marketing for Local Media Association, recently hosted a webinar about the hot-hot topic of native advertising. Some say native ads are new, and some say they’re just a repackaged version of the same old advertorials and strategies that have been around for years. There’s a lot of controversy surrounding […]
4 Reasons Why Content is More Important than Platform
As the number of digital platforms has increased, digital news consumption has risen sharply. In fact, the Pew Research 2012 News Media Consumption Survey found that digital news was the only news category that grew in 2012. In 2012, approximately 39% of survey respondents said they got news online or on a mobile device the […]
5 Audience Development Mistakes You Don’t Know You’re Making
Some web publishers get fully engaged in the audience development process to the point they forget something vital: the actual audience. Platforms, social media sites, and revenue development efforts like custom job boards are all tools, but the ultimate goal is to engage with those people clicking on your links so they share your content […]
3 Ways the Biggest and Best Job Boards Stay Relevant
For the foreseeable future, anyone who wants to earn a living needs a job. And to find a job, you need an employer. Job boards connect the two, so their importance is fairly evident. So many naysayers claim that job boards are becoming a thing of the past. But the truth is, it really depends […]
[Infographic] The Online Advertising Landscape for Digital Publishers
Online advertising spending is projected to reach $41.9 billion this year. However, discovering the best strategies for effective digital advertising is still the number one challenge for advertisers. In this infographic, you can learn about the current state of online advertising and how premium content publishers provide superior platforms for advertisers looking to achieve their […]
How Do You Monetize Your Website when Traditional Ads are Dying?
Ads have been a given throughout generations, but that’s because of the ”captive audience” factor. When reading a newspaper or magazine, ads are seen by anyone scanning the page. Where the eyes are, that’s where the revenue seems to be. And revenue is how you stay in business. Back in what seems like aeons ago, […]
Who Is Writing Your Content? Why Author Rank Matters
Whether you run a trade publication website or a digital newspaper or magazine, you need the services of writers who put together concise, organized content, and who understand the basics of search engine optimization. At the same time, you want to protect your site’s content from spammers and content scrapers and build your reputation as […]
What the Government Shutdown Taught Us About Job Posting Sites
During the first 16 days of October, the United States government was in shutdown mode and halted many routine operations after Congress failed to appropriate funds for the 2014 fiscal year and didn’t enact a continuing resolution to provide for funding in the meantime. An interim appropriations bill was signed into law October 17 putting […]
4 Reasons to Broaden Your Focus for Revenue Development
Everything changes. The newspaper industry is living proof of that. Reliance on print-ad revenue spelled near disaster for some, as digital began to take over. For other papers, the collapse was complete with no way to keep up with changing consumer demands. But among all of this turmoil, some newspapers have held on and are […]
What Jeff Bezos Knows: Tradition is Still Important for Audience Development
The world was all atwitter, especially on Twitter, the day founder and CEO of Amazon.com, Jeff Bezos, purchased of one of America’s fundamental newspapers — The Washington Post. Some were stunned, some were encouraged, but everyone speculated about which direction Bezos would take the paper next. Some clues are emerging, and they give traditionalists a […]
Social Media Standards in Newsrooms
Widespread use of social media has made news more interesting and has drawn people into stories they may have otherwise skipped over. News publishers have enjoyed many benefits from the use of social media by their journalists, including wider exposure, an increase in valuable contacts, and some “crowd sourcing” benefits when major newsworthy events occur. […]
4 Ways Personal Essays Stir Up Audience Engagement
It’s no surprise that personal essays make good ”click bait.” Dry facts are just that, but personal narratives give people something with which to compare and contrast their own experiences. Reading a personal essay feels more indulgent than reading a straight news or technical piece, and including them occasionally on your news or trade publication […]
How The New York Times Is Using Multimedia (And You Can, Too)
In December 2012, The New York Times ran a multimedia feature titled ”Snow Fall” about an avalanche that trapped skiers and snowboarders in the Cascade Mountains of the Pacific Northwest. It was critically acclaimed, winning Peabody and Pulitzer awards. The ensuing popular and critical praise prompted more NYT stories, and similar features later appeared sites […]
Budget Shift to Video Advertising Reaches New High as 2014 Approaches
As 2013 slowly comes to an end, it’s that time of the year again when companies finalize their budgets in preparation for the new year. As media buyers and marketing professionals continue their transition into a digital-based advertising world, video ad spending continues to take flight. The ever-changing media mix has lately been a hot […]
Peter Weddle’s Rules of Success for the Best Job Boards
The best job boards from an employer’s point of view are the ones that attract the best job candidates. From the job candidate’s point of view, the best job boards are the ones with listings that speak to them in a different way than ”traditional” listings. So, what should you do to ensure that your […]
Local Advertising for Publishers: What You Can Learn from Tribune Co.’s Downsizing
Tribune Co. is a media conglomerate that owns eight daily papers and over 40 local television stations. Recent reports indicate that the company wants to cut publishing division expenses by $100 million. Tribune Co. has been cutting costs for years due to going through bankruptcy, and as a response to the digital shift and a […]
5 Ways Social Media is Driving Flow and Layout
The influence of social media on web habits is undeniable, and trade publication websites are learning how to raise their online profiles and develop their brands by integrating better with social media.. Social media has not, however, negated the critical underlying principle of providing high quality content, because even with the best social media strategy […]
4 Audience Development Strategies That Work Now and Will Keep Working Later
To work optimally, audience development has to work both short term and long term. Short term audience engagement has more of an unexpected element to it. For example, you may post a video that goes viral, or your site may become particularly relevant to something that makes big headlines. For short term audience engagement, you […]
5 Lessons From Web-Only Publications
There are different types of “web-only” publications and many different reasons for shifting to a web-only publication. Shifting to digital-only can reduce costs, and web-only publications allow you to reach new readers with immediate delivery value. Digital-only publications have to create new revenue streams, because the traditional advertiser-supported system that print publications have relied upon […]
5 Recruitment Advertising Tricks that Put Your Job Board at the Top of the Heap
Recruitment advertising can be an important part of your news or trade publication website’s revenue development plan. But simply adding a job board to your site isn’t enough. You need to choose the best job board solution for your needs, integrate it into the look and feel of your site, and have an understanding of […]
Don’t Stop Now: Publish New Content Regularly, and Increase Website Traffic
If you run a news website, then you know the importance of frequent updates. After all, nobody ever goes to the corner newsstand to buy last Monday’s paper. But even if you run a website that doesn’t require constant updating, like a trade publication website, a steady stream of new content is critical if you […]
Use Topical Social Media Posts to Increase Website Traffic
There’s no magic solution that works for everyone to increase website traffic, so you have to start with a foundation of regular, fresh, high quality content and try different things. Many digital publishers have found they can increase website traffic by using topical posts on social media. This works better for some types of websites […]
3 Ways Publisher and Advertiser Relationships are Changing
As far back as the 1830s, newspaper publishers have relied on advertising revenues to allow them to increase audiences dramatically by selling subscriptions to consumers very cheaply, or in some cases giving away the publications for free. Under the old model, the publisher brought the audience and the advertisers paid the publisher for access to […]
5 Ways Mobile Apps Can Monetize Your Traffic
Every digital publisher wants to monetize traffic to support revenue development. Today, rather than only considering monetizing the desktop version of the website, however, publishers need to monetize mobile traffic as well. Some of the same principles carry over from desktop monetization to mobile monetization, but mobile has its own peculiarities and monetization has to […]
4 Reasons You Need Business Development to Monetize Traffic
Seed money and angel investment in online journalism exist, but when news startups underestimate the importance of business development, they set themselves up for long term frustration and possible failure. Many news startups go into business with a noble mission: to do high quality journalism. Yet failure to monetize traffic online and explore multiple […]
Should You Have a Digital-First Strategy?
Digital first means different things to different people. But one thing is clear: The term indicates a decision to place digital ahead of print media, for whatever reason it’s employed. Financial Times, a British financial newspaper with international interest and distribution, made an important statement about protocol with their ”Digital First” announcement in early 2013. […]
4 Ways Community Newspapers Get Audience Engagement Right
Conventional wisdom says that print newspapers are dying and it’s the Internet’s fault. However, there are a couple of things wrong with that statement. For one thing, some newspapers are finding their legs in the digital age and even thriving. For another, the successful newspapers are the ones that use the Internet to their advantage. […]
Stream Audio and Video for Repeat Site Visitors
Broadcasting audio or video streams live on your news or trade publication website can give your site’s audience a powerful reason to visit and can lead to repeat site visitors. Live streaming is growing in importance as increasing numbers of viewers turn to online sources for coverage of live events. One of the most recent […]
Job Boards: How Much Do They Cost to Run?
Job board software is a popular product that allows web publishers to boost audience development efforts and increase website revenue. Putting a job board on a website draws new visitors and makes the site stickier for established visitors, whether they’re actively looking for a job, fantasizing about escaping a current employer, or just keeping up […]
5 Reasons to Offer E-commerce on Your Website
Your website generates plenty of traffic, but there’s a gap between site metrics and the revenue you’d like to have. Savvy visitors aren’t a captive audience for ads, so ad revenue possibilities don’t always match their potential. You need something new – a way to increase revenue while engaging visitors, and e-commerce on your website […]
What is Google Authorship?
Google Authorship is part of Google’s strategy of moving from an anonymous web to a web with identity, giving web users help with distinguishing spammers from authors with credibility and ultimately improving search results for everyone (except spammers). Google Authorship associates a specific author’s content with his or her Google profile, and it’s why you […]
5 Tips for Marketing Your Job Board Using Social Media
With a thriving web community, your job board might have a built-in audience and a lot of activity. More activity could hardly be a bad thing. If your site is new and traffic is slow, you probably need a jump start to bring in traffic. Social media has a broader reach in a quicker amount […]
The Importance of Good Design for Audience Development
Visual appeal is critical to the success of your online or print publication. How favorable your readers’ snap judgments are toward your product affects audience development greatly. In as little as 50 milliseconds, visitors form an opinion about your website that has a big influence on whether they stick around or leave. Publishers of print […]
To Forum or Not to Forum? Adding a Forum to Your Website.
Most people are familiar with forums, though they may know them as message boards or discussion boards. Forums allow users to interact with each other, discuss topics relevant to the site and exchange tips. Information posted on forums is saved so that others can view it at any time. While most forums require a simple […]
Surprise! Audience Engagement for a Younger Market Might Require Print
The prevailing conception of today’s young adults is that they interact with the world digitally, from smartphones to Skype to college textbooks on iPads. However, these young adults still appreciate the experience of reading printed matter. In fact, Penn State students started a magazine titled Impact last summer and chose to create both online and […]
Dare to Be Different: Objectivity in Trade Journalism
Trade publications produce current news, trends, and developments in a particular association or trade. Articles in trade publications may be sponsored by advertisers, and product reviews tend to present positive aspects of the products reviewed. Trade publications are the voice of an organization or industry, and as such, their articles may be biased. So can […]
5 Things Top Job Sites Know that You Don’t
What makes top job sites successful? It’s not any single factor, but rather how the site puts together features that reach out to that site’s specific audience. Job seekers who go to top job sites generally know what to expect there, whether it’s a giant bazaar of every type of job imaginable, or a small […]
Micropublishing for Mobile: 3 Ways Small Content Makes a Big Impact
Micropublishing for mobile might be the next big thing. Readers get bite-sized pieces of content that’s just right for smartphones and tablets, and publishers get a new way to build their audience. Different from just a scaled-down version of a larger website, micropublishing – also called subcompact – is designed small from the ground […]
Content Monetization Trend: Tiered-Access Subscriptions
Content monetization is a necessity for every business website that doesn’t exist as a result of a huge endowment or generous benefactors. Monetization can and should take many forms so that businesses don’t stack the odds poorly by accident. Content monetization may mean paid premium content, sponsored content, advertising, custom job boards, or implementation of […]
What Not to Do: Common Job Board Mistakes
Adding a custom job board to your online newspaper, local or trade website can be a powerful way to boost audience development, make your site stickier, and develop a reliable revenue stream. The convenience of a targeted online job board is unbeatable, reaching active and passive job candidates wherever they happen to be and allowing […]
What Journalists Need to Know About the Free Flow of Information Act
In mid-May, under fire from journalists and civil liberties groups, the Obama administration’s Senate Liaison Ed Pagano requested that Senator Charles Schumer (D-NY) reintroduce a bill Schumer had sponsored in 2009 called the Free Flow of Information Act (FFIA). There is currently no journalist shield law at the federal level, and journalists believe that had […]
How Serialization Can Enhance Audience Development
Ever since the legendary Scheherazade enthralled a murderous Persian king in order to save her own life, serialization has proved to be valuable to both producer and consumer. Movable type didn’t make it to the west until the mid-15th century, so serialization in print had to wait. Serialized fiction had its heyday in Victorian England, […]
How to Get Ahead with Digital Publishing Trends and Predictions
In a swiftly evolving digital landscape it’s not easy for publishers to know which trends and predictions to follow. Miss a big trend, and the competition could easily scoop you. Hitch your wagon to a trend that doesn’t pan out, and you could waste time and resources. Determining which trends to follow depends on your […]
Chuck Taylor Predicted the Death of Newspapers 20 Years Ago
“The dogmas of the quiet past are inadequate to the stormy present. The occasion is piled high with difficulty, and we must rise…with the occasion. As our case is new, so we must think anew, and act anew.” This quote is as relevant with regard to media in the digital age as it was when […]
Increasing Demand for On-Demand Content
As modern devices become more advanced, along with the streaming capabilities of the internet, broadcast television continues to diversify the way content is consumed. There has been an increasing demand for platforms other than your traditional television set, such as mobile devices, gaming consoles, tablets, and computers, and the traditional TV business model seems to […]
Advancements in Radio Technology Boost Advertising Dollars
The Radio Show presented by the NAB and RAB wrapped up this past Friday, leaving attendees with an optimistic outlook for the future of Radio. Sessions throughout the show highlighted the strength the industry has demonstrated over the years as broadcasting continues to evolve with new digital media. Top industry professionals emphasized Radio’s opportunity to […]
Content Curation: Balancing the Needs of Publishers and the Audience
The demands of online publishing sometimes appear to conflict. Should you add new content constantly in the interests of search engine optimization (SEO), or should you take more time and make sure the content is as polished as possible? For most publications, success is a balancing act of these two demands. The person responsible for […]
How to Capture the Mobile User
Mobile use has grown faster than many people predicted. According to a Pew Internet Project study, 91% of American adults have a cell, and nearly 60% have a smartphone. Tablet users make up about 34% of the population. Perhaps the most interesting growth has been with an older audience. CNN says although the fastest initial […]
4 Clever Ways to Generate Online Revenue
Revenue development. Everyone needs it, but it’s a touchy subject. Ads seem to turn off as many people as they don’t, and ad-blocking software makes some of them obsolete. Luckily, ads aren’t the only way to go about staying afloat. Generating online revenue doesn’t have to be a necessary evil. With clever ideas, you can […]
How to Increase Website Traffic Using Citizen Photographers
No matter how no-nonsense and business-oriented publications are today, many journalists (and readers) couldn’t help but feel like they’d been punched in the gut earlier this year when the Chicago Sun-Times fired its entire photo staff, including the Pulitzer Prize-winning John H. White. The move felt like an abrupt and ungraceful end to an era, […]
Quality Content: Your Brand Reputation Depends on It
You don’t turn out the lights on your website when everyone goes home for the day, and there’s no such thing as regular business hours online. Content on your website affects your brand around the clock, so it’s critical that your site host high quality content, along with content that engages visitors and supports […]
Offer Users a Way to Receive Breaking News Alerts
Breaking news alerts come in an array of forms. Limiting the delivery method means your business can only reach the people who like and use that format. It may be wiser to spread out and offer a few or more of them. News doesn’t have to mean local or world headlines. Concert ticket announcements, sports […]
5 Tips for Driving Traffic Through Facebook
Facebook has a reputation for switching things up frequently, and these changes are often accompanied by groans from users who were happy with how things were. Some Facebook changes directly affect the effectiveness of the content you post there, and others don’t. There are some fundamental principles for using Facebook to drive traffic to your […]
How Digital Publishing Picks Up Where Print Leaves Off
If your publishing goal is to eventually leave behind print media altogether, you should start your switch to digital with that goal in mind. Another major goal is to produce high-value content that is shareable and that can be transformed in as few steps as possible into a product consumable across multiple platforms. The […]
The Importance of Your Site’s Editorial Calendar
An editorial calendar is a tool, and it can serve your trade website well if you know how to use it. Editorial calendars spell out: Who is responsible for creating content; When content gets published; Where it will be published; How you’ll promote your content when it’s published. The foundation of your editorial calendar includes […]
10 Ways to Get Rid of Comment Spam
If you have a website that allows comments, sooner or later you will deal with spam comments. You may have anything from one or two a day to dozens at a time. Spammers write scripts and programs that crawl the web looking for WordPress sites in particular and then spam them with comments. Spammers do […]
How to Make Your Job Board More Valuable Than Craigslist
Any custom job board worth including in your website’s audience and revenue development strategy should be more valuable than Craigslist or general job search engines. Fortunately, most job boards are more valuable and effective. Earlier this year, SilkRoad released a study showing that job boards yielded more interviews and hires than other external sourcing […]
How to Promote Your Online Content
Engaging, high quality online content is necessary but not sufficient to attract, engage, and build your audience. Like it or not, you have to promote your online content. Before discussing what you should do, let’s go over some of the things you should not do. Don’t tweet the link to your article 10 times a […]
What Publishers Can Learn From Netflix’s New Model
Several years ago, Netflix changed how Americans consumed movie entertainment by an efficient mail distribution paradigm that sent physical DVDs to homes. Over the years, Netflix added more of these movies to its streaming collection, and eventually phased out DVD distribution and collection. Today you’re almost as likely to hear someone say, “I spent last […]
How to Build Your Content Across Platforms
A decade ago, web publishing was easier because your online home was your website. Today, your publication lives in an online ecosystem that in addition to your website includes: Social media pages Read-later apps Aggregator apps RSS Email Phones Tablets One thing you can’t do is take the same layout for your online publication and […]
The Benefits of Adding a Job Board to Your Site
Your website might be a labor of love, but you don’t have to settle for just love in return. It’s also a business, and the most successful businesses can’t grow if they’re static. With all of the work already involved in operating a website and generating material that draws in your audience, the thought of […]