Hiring Military Veterans Commands A Different Approach and Closer Look
When U.S. military veterans transition from active duty to civilian life, there’s a lot more to the transformation than a change of clothes. Because hiring vets is so much different from hiring average civilians, it’s no wonder vets are seriously underserved and misunderstood. Question is, does your company know how to speak their language, and […]
Mobile Recruitment Advertising: Where It’s At, Where It’s Going
Recruiters want the best way to reach the most candidates, so why do so many neglect the most obvious and widespread means of communication available? In just the first decade of this new century, the number of mobile users exploded into the billions, taking us to where we are now. It’s still taking shape, but […]
4 Ways HR Can Help Shrink the Gender Pay Gap
It’s a sad and disappointing fact that women are, even now, paid about 79 cents for every dollar earned by men. The gender pay gap is much greater for minority women, with some earning nearly half that of their male peers. Although it’s gotten better overall, there is still a long way to go. RELATED: […]
Why are Publishers Warming Up to Facebook Instant Articles?
Why are publishers warming up to Facebook Instant Articles? The short answer is they’re generating revenue. Instant Articles is a way for businesses to speed up load times on mobile devices for the articles they post on Facebook. RELATED: Examining the News Habits of Facebook and Twitter Users Instant Articles load quickly because they’re hosted […]
13 Stats Every HR Professional Needs To Know For 2016
If you are in HR, you know that technology, social media, and the economy are all having massive effects on recruiting, passive job seekers, and hiring trends. But when you look at these 13 stats, you can understand how important it is you consider the full view of the HR and hiring landscape. Once you […]
What You Need to Know About The ‘New VP Syndrome’
As part of Recruitment ADvisor’s ongoing series to help job boards improve their brand to generate more revenue, I sat down with RealMatch Product Marketing Director Bart Bartolozzi to tackle some of the difficult questions from the RealMatch webinar ‘Use Brand to Generate Job Board Revenue.’ This article explores the ‘new VP syndrome’ Jeff Dickey-Chasins […]
4 Ways To Hire For Cultural Fit
One of the things most important in the hiring process is whether or not a prospective hire will be a good cultural fit. It is also one of the most difficult things to measure and predict. But there are certainly some steps any good hiring manager can take to make a new hire as close […]
Why Job Boards and Staffing Agencies Should Work Together
As part of Recruitment ADvisor’s ongoing series to help job boards improve their brand to generate more revenue, I sat down with RealMatch Product Marketing Director Bart Bartolozzi to tackle some of the difficult questions from the RealMatch webinar ‘Use Brand to Generate Job Board Revenue.’ This article explores how job boards and staffing agencies […]
5 Takeaways from Glassdoor’s 25 Best Jobs in America
Around 45% of the population in the US will be looking for a new job this year. Glassdoor recently released its second annual ranking of the 25 Best Jobs in America for 2016 to help them with the search. But this report helps employers, as well. Those businesses in the top industries know that there […]
Could a Major Newspaper Merger Change the Recruitment Advertising Game?
According to the New York Post, print advertising revenues for the newspaper industry dropped from $63 billion in 2000, down to $23 billion in 2013. While that is a sharp drop, the measures taken to slow the bleeding are working as ad revenue is expected to only drop by 0.9 percent in 2015. Newspapers have […]
Millennials Aren’t the Only Ones Qualified for Jobs of the Future
Time will march on, and the need for qualified candidates will keep growing. But how can you know which skills are important for the next big thing when there isn’t an existing pool of candidates pre-loaded with experience? And does the next shift mean Millennials will inherently have the upper hand while older candidates stay […]
3 Items to Check Before You Publish That All-Important ‘Employer Branding’ Blog Post
Blogging, otherwise known as providing regular, relevant, and updated information to site visitors, is an important component of any recruitment success. Basically, the more you provide valuable insight through text and other digital media, the more likely potential employees are to return and become applicants. But, what do you need to do before hitting “publish” […]
What Google’s New Logo Shows Us About ‘Heavy Websites’
When the Internet first became an everyday thing, the focus of developers and designers was to create the most eye-catching graphics possible in an attempt to lure users in. Unfortunately, a lesson learned by many designers and developers (we’re looking at you, Myspace) learned in time that these tactics didn’t pay off. First, the trouble […]
What You Need to Know About Building a Diversity Job Board
As part of Recruitment ADvisor’s ongoing series to help job boards improve their brand to generate more revenue, I sat down with RealMatch Product Marketing Director Bart Bartolozzi to tackle some of the difficult questions from the RealMatch webinar ‘Use Brand to Generate Job Board Revenue.’ This article explores diversity job boards, just how popular […]
Hiring Solutions: How Pay Per Applicant Can Get You Results
There’s no doubt that recruiting has changed, especially in the Internet age. Years ago, recruiting was often conducted often by word-of-mouth, candidates stopping into businesses seeking handshake deals, and plain old paper applications. These days, however, digital recruiting technology and techniques have changed the game forever. Defining Modern Recruiting Via Digital Means RELATED: 3 Myths […]
Newspapers Giving Up Digital Publishing: A Radical Idea, and a Wrong One
The idea that newspapers should give up digital publishing is a radical one. And it’s also wrong. A new book from H. Iris Chyi, titled “Trial and Error: U.S. Newspapers’ Digital Struggles toward Inferiority,” makes the argument that newspapers are so bad at the digital side of publication that they should completely give it up. […]
6 Common Habits Recruiters Need to Stop
Some recruiters use procedures so common they’re practically second nature, but that doesn’t mean they’re good. Maybe it’s in the way that you write a job ad, or the erroneous idea that you can know a candidate by skimming a resume. Going with your gut has about a 50 / 50 shot of working. Parts […]
Why Social Media is a Wake-Up Call for Job Boards
Today, people live their lives through social media. Whether they’re getting invited to parties, finding great deals, or looking for part-time jobs, they will turn to Facebook, Twitter, LinkedIn, and other social networks. RELATED: How to Use Social Media to Turn Job Seekers Into Applicants Job boards are a great place for job seekers, but […]
Why Print Newspapers Are Not Hitting Rock Bottom
Is print newspaper bottoming out? Not likely. A report last October from consulting firm McKinsey painted a relatively positive picture for the print publishing industry, claiming that “many of the people likely to abandon print newspapers and print consumer magazines have already done so … most of [the] core audience – households that have retained […]
The Evolution of Targeted Display Advertising and Where It’s Going
Redirecting money and energy away from a disinterested audience and toward one that’s more likely to stop and listen is no longer the digital advertising pipe-dream of the 90s. It’s a genuine brass ring, all because of data and the way that it’s transforming targeted display ads. RELATED: Forecasting the Future for Tech and Media […]
3 Steps to Gain Job Board Market Share
As part of Recruitment ADvisor’s ongoing series to help job boards improve their brand to generate more revenue, I sat down with RealMatch Product Marketing Director Bart Bartolozzi to tackle some of the difficult questions from the RealMatch webinar ‘Use Brand to Generate Job Board Revenue.’ This article focuses on gaining market share in […]
10 Words Recruiters are Tired of Seeing on Resumes
The catchphrases and outdated buzzwords in resumes today are enough to send HR recruiters straight to the migraine zone. What is it about this commonplace document that makes job seekers haul out the War and Peace volume of corporate-speak? The job market hasn’t been especially great for the past several years, so maybe descriptors […]
How Can Publishers Use Data Analytics to Increase Revenues
Matt Lindsay is an economics expert that has been releasing a series of blog pieces and books that talk about the shift in the publishing industry away from traditional distribution and into something that is more focused on the reader. In a guest blog posted on DataScienceCentral.com, Lindsay suggests that the advertising revenue pie is […]
Millennials Say Yes, Ethics Matter in a Career
Do ethics matter in business? For some people, ethical standards are necessarily lowered in business because they’re willing to do what it takes to make a dollar. In fact, this is even more true of subordinates who have been given a specific task by the boss. However, for others, ethics play a major role in […]
3 Lesser Known Ways to Increase Your Website Traffic
Website traffic is essential to your company’s growth. The number of visitors flowing through your website each day determines your profits from advertising, the number of paid subscribers you can expect to see, and revenues from related products and event sales. But taking the right steps to grow your website traffic requires thinking beyond the […]
How Tapping Into The Candidate Experience Can Boost Your Hiring
While there’s no doubt that technology has made the recruiting process better in many ways for employers and job seekers, it has also caused a serious disconnect in the candidate experience. The oft-quoted Spider-man movie line, “with great power comes great responsibility”, certainly rings true here. Just because you have the technology to create a […]
Local or Vertical: How Should I Brand My Job Board?
In November 2015, RealMatch hosted a webinar with The Job Board Doctor called ‘Use Brand to Generate Job Board Revenue‘. Throughout the webinar, attendees asked numerous questions about how to best drive revenue by building or developing their job board brand. I chatted with RealMatch Product Marketing Director Bart Bartolozzi following the webinar to see […]
Healthcare Recruitment Trends in 2016 [Infographic]
It is a good time to be healthcare professional. Our 2016 Healthcare Recruitment Trends in 2016 & Beyond infographic below shows this industry is in the midst of some serious growth, both for job seekers, employers, and just about every else along the hiring chain in the healthcare industry. While there may a lot of […]
How Publishers Can Analyze Their Audience to Gain New Revenue
How in touch are you with the real expectations of your target audiences? Before you can cash in on a growing amount of web traffic, you have to understand why your website appeals to your target demographic and what you can do to enhance that appeal and generate more revenue. RELATED: How One Magazine’s Makeover […]
5 Recruiting Blogs You Need To Read
Recruiting is a constantly changing and evolving industry. Depending on the size and structure of a company, a recruiter needs to meet the needs of current employees, C-Suite, potential hires, IT, marketing, and many more stakeholders. As the often mis-cited saying goes, ”your company is only as good as your best employees”, and most of […]
Ad Blocking and the Uncertain Future of Publishing
For centuries, the publishing industry had operated its advertising business as though the purpose was to find the most intrusive ways to put a client’s advertising message in front of an audience. When the Internet started to become a primary source of information for people around the world and publishers started to move to the […]
Do Your Job Candidates Know the Cloud?
Many of the most sought-after job applicant selling points have remained constant throughout the years: persistence, commitment, intelligence and a sense of teamwork. But as the world has changed, so have hiring managers’ checklists of “must have” applicant traits. Rising to the top over the past few years? Knowledge of cloud computing. RELATED: Why Overqualified […]
January 2016 Jobs Report
Generally speaking, the January jobs report is good news. The US economy continued to add jobs and wages went up slightly. These indicate that the economy is continuing to grow, however that growth may be slowing. While there are several indicators that suggest the economy might be slowing, the general feel is that the US […]
How Jeff Bezos and The Washington Post are Countering Ad Blocking
Amazon and Washington Post CEO Jeff Bezos is known for his unorthodox solutions to problems, and his ideas that seem to shock more than excite. When he announced that Amazon would start using drones for same-day deliveries, most people laughed at the idea. But now, drone delivery services are being developed all over the retail […]
December 2015 Jobs Report
The December 2015 jobs report exceeded everyone’s expectations, despite the slowdown in economic growth for the third and fourth quarter. RELATED: All You Need to Know About December’s Jobs Report The Growth Was Substantial According to CNBC, economists were projecting that approximately 200,000 new jobs would be added to the U.S. economy in December 2015. […]
How to Become a World-Class Recruiter
Recruiting is a huge piece of the puzzle when it comes to running a successful business, but failing to implement best practices in even a few of the steps required to be an all-star recruiter can lead to serious problems. For starters, hiring the wrong candidate can mean productivity issues, concerns when dealing with clients, […]
How to Use Social Media to Turn Job Seekers Into Applicants
Social media is a way for companies to put messages out to millions of prospective job candidates to find that one who fits the job description perfectly. While most recruiters use social media as a way to enhance their recruiting efforts, there are powerful ways to use social media to find your next employee and […]
The 4 New Media Technologies All Publishers Need to Know
Traditional media publishers are finding digital publishing to be a lot more dynamic than print ever was. Even when television emerged as the primary way that advertisers reached mass audiences, nothing about the marketing part of the technology changed for decades. Any changes that would occur in print, radio, or television were relatively easy to […]
Why More Employers May Be Hiring More Ex-Cons in 2016
According to NBC News, up to 75 percent of ex-convicts cannot find jobs within their first year of being released from prison. Despite doing their time for their crime, many ex-convicts are finding that companies are unwilling to offer the kind of employment that could lead to a better life and a life away from […]
Thought Leader Series: 5 Tips to Help Increase Visitor Engagement
The mass majority of the world operates digitally. Business, banking, job searches, even food orders can be given online. A website is both a great convenience for visitors and a source of revenue for businesses. Now you have a website…so what’s next? Read on for some tips to help improve and increase visitor engagement on […]
How One Magazine’s Makeover Might Provide a Road Map to Building a Community
Much has been made of Rookie Magazine‘s decision to revamp its website. Most notably, the publication for (and largely created by) teenage girls has aimed its sights firmly on community building and audience engagement as a means of boosting both traffic and ad revenues. Let’s look at Rookie’s tactics — and how they might help […]
Why Millennials are Loving Start-Ups More and Traditional Companies Less
It’s little wonder that millennials are attracted to the cutting edge, fast-paced, and exciting world of start-up companies. Indeed, the Venn diagram comprising of ‘millennials’ and ‘start-ups’ circles would certainly overlap pretty closely. They’re both trendy, ahead of the curve, open and adaptive to change, and contain just a dash of naive optimism. Yet the […]
How is the Gig Economy Faring?
When people see service websites such as Uber or auction websites such as eBay, the assumption is that someone is using those services to make a lot of money. Many people are even starting to assume that the gig economy, the money derived from taking per-call work on a website, is going to be the […]
3 Offers to Help Boost Customer Acquisition
While subscription can serve as your publication’s lifeblood, attracting new subscribers serves as the sustenance that will keep your publication growing and thriving. Unfortunately, and especially in the age of the Internet, too many organizations and associations have gotten caught up in marketing gimmicks that not only work to push potential subscribers away, but also […]
Does Your Employer Brand Need Less Secret Identity and More Superhero?
In classic superhero tales, the protagonist is typically someone who wants to avoid the limelight. In doing so, the hero will usually don a secret identity to avoid suspicion, and this identity is often the complete opposite of who the hero is when he or she is fighting crime. In business, and especially in representing […]
How 2015 Shaped the Job Board Industry
Now that 2015 is in our rear view mirror, we can take a look back at the trends that shaped the year and try to anticipate how those trends will affect the future. Job boards definitely had a difficult time keeping up with changes in 2015, as it proved to be a very dynamic year […]
How to Use Paywalls Effectively
If you’re a trade publisher, you obviously face some difficult challenges in today’s era of (mostly) free online information. As traditional advertising opportunities dry up, many of your competitors have pinned their hopes for long-term profitability on the monetization of their publications’ companion websites. But before you join them by setting up an ironclad paywall […]
Why Overqualified Candidates Might Be a Myth
The idea that overqualified candidates make terrible employees has been around as long as the coffee break. The idea of not hiring overqualified candidates is not without merit, as the Harvard Business Review indicates that a study by Israeli scientists found that overqualified workers do tend to be more miserable with their jobs and quit […]
What Does Your Company Stand for?
Is there a reason for your company to stand for something to be effective? According to Jeff Dickey-Chasins, your company cannot establish a brand unless it has a purpose. A company that has a clear-cut definition of what it is and what it does can carve a well-defined path towards success. What about your job […]
IRS Clarifies Laws for Employers Regarding Same Sex Marriage
In 2013, the IRS attempted to clarify the tax filing status of same-sex couples by saying that couples who were married in states that legalized same sex marriage were considered a legally married couple for tax purposes. The problem with the tax statute is that it still left a lot gray area when it came […]
Using Brand to Generate Job Board Revenue
RealMatch sponsored a webinar presented by The Job Doctor Jeff Dickey-Chasins titled “Using Brand to Generate Job Board Revenue,” and it gave a lot of valuable information on how job boards can create a brand that increases the value of their websites. While not every job board has the marketing pull of LinkedIn or Indeed.com, […]
Forecasting the Future for Tech and Media
Technology developments affect every industry, but in human resources, technology can sometimes be overlooked. This isn’t to say that the new copier isn’t the talk of the office, but how technology is shaping the hiring and recruiting industry is what really needs to be the focus. RELATED: Forecasting 2016: How Digital and Print Ads will […]
Why Inefficient Hiring is Holding You Back
In 2006, Indeed.com announced that it was debuting the first pay-per-click job recruiting program that allowed employers to create targeted ads to reach very specific types of candidates. The initial draw of these programs is that they were designed to make online recruiting more efficient. Over the years, pay-per-click recruiting advertising has proven to be […]
Seasonal Trends Show How Hiring Happens on the Calendar
A new year doesn’t necessarily mean new hires — at least not right away. As the job market peaks and declines dynamically over the course of the year, it’s important for job board owners to understand how and where hiring and quitting patterns intersect. If you want to learn how these cycles affect your enterprise […]
How to Find More Passive Job Candidates
When it comes to recruiting, you’re likely seeking active candidates or candidates who are currently pursuing employment with your company. Although recruiting is never easy, it can be easier when put in this position. Active candidates are often seeking out your specific ad efforts, meaning your company is in a more advantageous position. Passive candidates, […]
How Subpar Job Postings are Sabotaging Your Recruiting
As the world transitions from print to digital platforms, everyone has to start altering the way they do things in order to get the right results. Before the Internet, recruiters could put out general job descriptions because there were a lot more general practitioners than specialists. But things have changed, and recruiters now need to […]
How to Combat Significant Change in The Recruiting Landscape
Recruiting for jobs may seem simple right now, especially with the economic climate remaining somewhat dismal. Simply put a job offer up online and watch recruits and candidates pour in, right? Actually, this strategy has been somewhat helpful over the past decade, but it isn’t working nearly as well these days. Yes, the economy as […]
All You Need to Know About December’s Jobs Report
I made a list, checked it twice. Here is what you need to know about the December Jobs Report. Lots of Jobs Added The Labor Department reported that US employers added 252,000 jobs in December 2015. It also added 50,000 previously unreported jobs to the October and November Jobs report. One area for expected growth […]
Forecasting 2016: How Digital and Print Ads will Evolve in the Newspaper Industry
When it comes to comparing print revenue to digital revenue in the newspaper industry, perception is much different than reality. As digital has evolved, newspapers have learned a great deal about how to reach and audience, and what type of content to create. The biggest thing that newspapers have learned is that consumers on the […]
How the Improving Economy is Making Hiring Harder
For workers, a growing economy means better jobs and the ability to choose between quality jobs to find that next career move. For companies, a growing economy means more revenue and more opportunities to grow. But a growing economy also means that there are less qualified workers looking for jobs, and the lack of quality […]
How Mobile Can Make or Break Your Job Board Success Part 2
According to SmartInsights.com, the number of people who access the Internet through a mobile device exceeded desktop access in mid-2013. Ever since then, the gap between mobile and desktop users has continued to widen, and job board owners must learn to adapt if they want to survive. With the world turning more and more to […]
How to Use Mobile App Analytics
Mobile apps are a great way to draw your customers’ online attention into your company’s own dedicated space (and firmly away from that of your competition), while also building brand loyalty and collecting a wealth of data about their preferences, habits and locations. But to enjoy this potential to the fullest, you’ll need to make […]
The Vanishing of the Midsize Newspaper: Can Anything Turn the Tide?
Ever since the Great Recession of 2008, the newspaper industry has been in a constant start of flux. People are more careful with their disposable income, and newspapers are finding it difficult to get people to pay for information that is already available online for free. The other problem is that the Internet offers so […]
How Recruiting is Changing in 2016 and Beyond
The recruitment industry and associated in-house human resources equivalents are always changing, and as 2016 arrives, evolution is sure to take place. The Internet has changed so much about the recruitment process, so whether you work for an outside company that specializes solely in recruiting or you’re a human resources professional tasked with finding the […]
Why the Online Recruiting Marketplace is Surging
Not too long ago, companies used online recruiting as a sort of way to reinforce the results they were getting with print advertising and other standard recruiting practices that had been used for decades. But all of that is changing and the online recruiting marketplace is surging to a position of dominance. According to RealMatch.com, […]
Why Social Platforms Will Play an Even Bigger Role for Recruiters in 2016
When social media networks first debuted, companies and recruiters viewed them as places where people posted cat pictures and looked up new recipes. But as time has gone by, social media has threatened to completely change the Internet. As 2016 approaches, recruiters need to respect the significantly increasing role that social media will play in […]
Why Quality of Hire is The One Metric to Rule Them All
Recruiting professionals and job boards are constantly looking for ways to quantify their work so that others can understand their effectiveness. The best way to measure effectiveness is to create a metric, and the metric that has shot to the top of everyone’s list is the quality of hire metric. Recruiters and job boards have […]
How Your Hiring Process Reflects Your Company Culture
With the pool of available employment candidates shrinking, it is more important than ever that companies understand the importance of a good interview process. When you are interviewing a candidate, you need to impress the candidate as much as they need to impress you. The process you use to bring in new talent can be […]
November’s Hiring Numbers Forced Interest Rate Hike
According to the Los Angeles Times, the unemployment rate in the United States has dropped from a high of 10 percent in 2009, to five percent in November 2015. The construction and retail sectors in the United States have seen tremendous job growth, and that is helping to fuel an economic recovery. But as with […]
5 Trends and Challenges Ahead for Recruiters in 2016
As 2015 starts coming to a close, recruiters and candidates are analyzing the trends that they can expect to see in 2016. Recruiters always want to be ahead of the curve when it comes to matching the right candidate with the right opportunity, and candidates are always interested to see whether or not they are […]
Why Hiring in 2016 Means More Video, Storytelling and Diversity
Hiring a new employee has previously meant putting an ad in the paper or going by word-of-mouth through a friend, family member, or current employee. These days, the Internet has allowed businesses of all sizes to spread the word about openings across the country and across the world with the click of a mouse. Even […]
The Future for Recruiters? Data and Social
It was not that long ago that a finely tuned resume was the best way for a candidate to get the interview they wanted. When the Internet came along, it was treated as an enhancement to the traditional process. As Internet technology developed, recruiters started to see the value in being able to sift through […]
Why Employer Branding will Matter More Than Ever in 2016
According to LinkedIn’s Global Recruiting Trends report, employer branding has made a comeback as a top priority of employers. An average of 59 percent of the world’s employers are boosting their investment in brand creation and management (in the U.S., the number is 62 percent), so it looks like 2016 will be the “Year of […]
3 Recruiting Trends in 2016
Recruiting is heating up as the economy shows signs of strengthening, but are you ready? Is your company ready? If not, check out the following 3 recruiting trends picking up steam in 2016: 1. The Candidate Experience Like it or not, candidates are now able to talk about their recruiting experiences right away. Sites like […]
Why Employee Self-Evaluations are Important
Do you remember back in grade school when you were sometimes given the chance to grade your own paper? You might have felt liberated or inspired by the process. Why? Because this method uniquely involves students by offering the chance to look more closely at their own personal strengths and weaknesses while simultaneously assessing their […]
Why Job Candidates are Attracted to Companies with a Mission
When looking for a career position, what would you place as most important? Salary? Title? Growth potential? Obviously, all of these things are important, but these days, job candidates are seeking out companies that not only have mission statements, but also companies that live out their mission statements. It’s easy enough to make up a […]
The San Francisco 49ers Offer a Lesson in Engaging Millennials
When you see the term “recruitment” in association with professional football, you probably assume that it has something to do with the college draft or pre-season team member selection. At the very least, you wouldn’t automatically assume that it has anything to do with your own job recruitment site. But a recent TalentCulture story concerning […]
Why Print Advertising Revenues are Declining
The cyclical nature of any business tends to set off alarms when that cycle trends downward, and that is exactly what is happening in the print advertising industry lately. While the latest numbers for print advertising companies are mostly negative, there are trends happening in digital advertising that print publishers may want to take note […]
It’s Not Easy Being the Office Bad Guy, But It Can Be Made Easier
Delivering bad news is no fun in any situation, but when you’re the person tasked with delivering bad news in the workplace, it can be more uncomfortable. The truth is, however, that bad news is a part of life, and if you’re the professional who has to break such news, you may find yourself in […]
How to Create Job Ads That Lure a Multi-Generational Workforce
Every so often the workplace gets into a transitional period that sees one dominant generation give way to the next dominant generation. As the Baby Boomers edge closer to retirement, the Millennials are starting to take over management spots and leading the way as entrepreneurs. Stuck right in the middle is Generation X, which is […]
Holiday Season Staffing Set to Soar
As with each year, 2015’s holiday season is expected to bring in an influx of seasonal workers, meaning human resources departments across the globe are in for a mighty task. Even if workers are not expected to be brought on permanently, the surge in part-time and seasonal workers through the holidays can make day-to-day operations […]
October Jobs Report Shows Strong Growth
The fourth quarter of 2015 continues to promise a better 2016 for the job market and the U.S. economy as a whole. Let’s explore what the Labor Department’s October report had to say about October’s strong showing, from what the numbers revealed to what the trends imply. Fulfilling September’s Promise October’s numbers indicated a strong […]
To Praise or Vilify Digital, That is the Question
Mark Thompson is the CEO of the Times Company, and Robert Thomson is the CEO of News Corporation. The Times publishes newspapers such as the New York Times, and News Corporation publishes newspapers such as the Wall Street Journal. Not only do these two men battle each other for revenue in an increasingly competitive news […]
How Can Recruitment Advertising Be More Like Regular Advertising? (Part II)
In my previous post [READ PART 1 HERE], I wrote about how far the recruitment advertising industry is from the regular online advertising industry. Just look at this ”Display LUMAscape” to see a visual map of the ad tech industry (viewed by 2.3+ million people). The ad tech industry has hundreds of products and players […]
Making Sense of the Newspaper Industry’s Shocking Autumn
Layoffs and mergers are becoming commonplace, but no one expected the purge that occurred last month to some of the biggest names in the New York newspaper business. According to the Huffington Post, such newspaper veterans as Mike Lupica, Bill Hammond and Bill Madden were either laid off, or their contracts were not renewed. Around […]
What Does the Future Hold for Pay for Performance Job Advertising?
Over the past few years, companies have started to ask recruiting websites about pay for performance job ads. In other words, the company only pays for a recruiting ad if it gets some sort of positive response. While the concept can seem fairly easy, it is actually a loaded question that has several layers that […]
3 Myths Busted About Pay Per Application Advertising
Pay per application recruiting is still a viable method of getting qualified applicants in the door, but there are a number of misconceptions about just how effective this method is in the digital age. Many employers these days feel like job boards are the way to go, but what many of these employers don’t realize […]
Gordon Borrell: Recruitment Spending, Online Services, & Niche
As we related in a previous article, Gordon Borrell of Borrell Associates recently presented a revealing webinar entitled “Where the Recruitment Dollars Went (and how to get them back).” This webinar focused on the increasing shift toward digital media as the central player in the recruitment advertising arena, complete with some telling numbers on how […]
Newspaper Ad Spending is Up! Can the Momentum Continue?
Newspaper publishers still count on print advertising to bring in the majority of their revenue every year. Digital advertising was supposed to replace print advertising and the newspaper industry was supposed to see unlimited revenue from Internet ads, but that is not happening. There are two reasons why digital advertising is not what it was […]
How to Attract Millennials to Your Company
The millennial generation is unlike any previous generation when it comes to hiring. Millennials, often considered to be people born between the early 1980s and the early 2000s, have grown up in an era where technology has become a part of virtually everything they do. From computers to smartphones and apps to search engines, millennial […]
How Mobile Can Make or Break Your Job Board Success
If you’re like most people, you own and use some form of mobile device. In fact, you may be reading this on a mobile device right now. Smartphones, tablets, and even wearable tech have become standard equipment for people of all ages these days, and this means that job seekers are turning to mobile tech […]
7 Ways to Handle a Difficult Employee
In a perfect world, the workplace would consist of individuals working symbiotically toward a common goal. In the real world, the fact is that you will end up with a difficult employee. While learning to deal with difficult people may not be at the top of your “to do” list as a hiring manager, it […]
What Publishers Are Thankful For This Year
Just in time for Turkey Day and the Holiday Season, RealMatch Partners share why they love working with us. MORE REACH ”T Jobs is unprecedented in its ability to not only reach thousands of the most qualified candidates but also reach the highly skilled, well-informed and sophisticated readership that is available” – Andy Wright, Senior […]
How to Get Visitors to Spend More Time with Your Native Ads
Native ads are those ads that are not as intrusive as banner and link ads, and they are supposed to add value for the reader. Whether or not native ads enhance the reading experience for the user is up for debate, but The Atlantic has learned that good native advertising can definitely increase revenue. According […]
How to Avoid Dead Jobs on Your Job Board
Job aggregators are starting to take over the online job board world, but that may not be the great thing that everyone thinks it is. According to the Rochester Democrat and Chronicle, New York State uses a job aggregator for its free job board service and a good number of them are dead jobs. That […]
What’s the Future of the Paywall?
For centuries, newspaper publishers offered the same stories and advertising to masses of people and then collected their shekels each week as part of a subscription payment. The act of the paper delivered coming to the door each Friday to collect on the subscription costs had become as much of a part of daily life […]
How Will Google’s Accelerated Mobile Pages Affect the News Industry?
When Apple and Facebook decided to get into the news distribution business, the move signaled the beginning of the end for the ability of publishers to determine how their content is delivered to customers. On the one hand, social media platforms delivering news stories can affect just how much revenue the publishers can generate, and […]
5 Reasons Employers Shouldn’t Pay to Post
Job seekers and employers alike have turned the Internet into a one-stop shop for employment these days, and while job boards have many benefits, they also have many downsides. When employers open positions, job seekers can apply by the dozens, the hundreds, or even the thousands. This leads to productivity issues for employers and many […]
RealMatch Earns Deloitte’s Technology Fast 500 Award for Second Consecutive Year
New York, NY- November 16, 2015 – RealMatch today announced it ranked 261 on Deloitte’s 2015 Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. RealMatch grew 280 percent during this period. RealMatch’s Chief Executive Officer, Jonathan Bulkeley credits technology advancements […]
How Much Does a New Hire Cost?
Hiring a new employee can be an amazing experience, but it can also be costly. With each new hire, you’re bringing someone onboard who may be with you for the next few decades, but this person may also cost your company thousands of dollars in the short-term in costs that include insurance, unemployment, training, and […]