Social Media and Job Boards: Why Online Recruiters Need Both
Social media isn’t replacing the job board, regardless of what some detractors say. Job boards are still the first place active job hunters go, and social networks like LinkedIn are usually used in conjunction with, rather than in place of, job boards. Suppose discover on LinkedIn that someone in your network has shared a job […]
Are Two Words Helping or Hurting Your Job Board?
Online news publications and trade journal websites often turn to custom job boards as a source of revenue in order to diversify their website monetization strategy. Niche job boards, whether targeted based on geography or profession can make your website stickier and more likely to be bookmarked in the first place. As with any other […]
New Job Board Targets Young People
The Youth Unemployment Rate in the US started creeping back up in early 2014, going from 14.2% in January 2014 to 14.4% in February, according to data from the US Bureau of Labor Statistics. Youth Unemployment is as a rule higher than adult unemployment, and has averaged 12.31% over the period from 1955 to 2014. […]
The Pros and Cons of Breaking News on Social Media
Social media isn’t just for keeping up with friends and family, and it isn’t just for marketing. Social media is often the point from which breaking news stories emerge. If you are an online news publisher, you may have mixed feelings about breaking news over social media vs. breaking it to your paid subscribers. Determining […]
Expert Interview with Brad McCorkle on Managing Niche Job Boards
The biggest mistake companies make when it comes time to advertise job openings is not putting enough effort into selling either the job or themselves as employers, says Brad McCorkle founder of the niche job board Local Eye Site. “We encourage employers to construct job ads in the same way they market their product or […]
TV Still Reigns in Advertising, but Digital is Up and Coming
April is the month when television executives make their respective cases for bigger budgets, and cable networks are trying to close the gap in ad pricing that has long existed between cable and broadcast, where there’s a 3 to 1 advertising rate gap between broadcast and cable. Cable takes in more total ad dollars, but […]
User-Targeted Ads for Broadcast Television? They’re Here!
User-targeted ads on digital platforms are now the norm, but what about for the television? It seems like a futuristic idea that could help audience engagement in some distant time. However, it is already here. There are now a number of companies using the idea of user-targets ads for broadcast television, and so can you! […]
Science Drives Audience Development for Some of the Biggest Names in Publishing
You might not think that “old school” media companies like The New York Times would take advantage a hi-tech concept like “big data.” In fact, they do. Some of the biggest names in traditional media are using data and analytics to perform some state-of-the-art number crunching. The results have been impressive. The companies are earning […]
3 Digital Trends For Publishers in 2014 [Infographic] Part 3/3
This is part 3 of the infographic series: 3 Digital Trends for Publishers in 2014. In 2014, publishers will experience these 3 digital trends: Mobile moves to the center of the multiplatform landscape Native Advertising is here to stay Always on means always social Part 3 is all about social media. Social Media has become […]
Digital and TV Advertising Campaigns Work Hand in Hand
Audience engagement is critical at developing the revenue streams necessary to run your website if you’re a digital publisher or media company. It’s the driver behind sustained web traffic and can make the difference in your success with bringing in ad revenue or employer listings on your site’s custom job board. While you may think […]
4 Deadly Sins of Content Marketing
There is plenty of information about the things to do in content marketing, but there are still so many things that you shouldn’t do. It’s time to learn the four deadly sins, so you don’t make the same mistakes as many other businesses and marketers out there. Knowing the deadly sins to avoid will effectively […]
Facebook Flu, and the Death of Social Recruiting?
A research paper by two Princeton University students recently went viral predicting the impending doom of a giant in the world of viral web content, and it did so using an analogy based on how actual viruses spread. In case you haven’t heard, graduate students John Cannarella and Joshua A. Spechler, of Princeton’s Department of […]
Expert Interview with Karl Hughes on the Entry-Level Job Market
Having a degree is critical for landing a job, but in today’s job market even college graduates are having a tough job finding entry-level positions. “Over 20 percent of recent graduates are underemployed, and we want to help these people get productive jobs within their field as soon as possible,” says Karl Hughes, director of […]
Will People Aggregators Change the Way Job Boards Do Business?
Job boards evolve along with technology, but even with the many changes to the technology landscape in recent years, they remain as relevant as ever. The best job boards evolve to accommodate important changes, like the rapid adoption of mobile technology in recent years. Job boards are a popular way that digital publishers, media companies, […]
3 Digital Trends For Publishers in 2014 [Infographic] Part 2/3
This is part 2 of the infographic series: 3 Digital Trends for Publishers in 2014. See Part 1: Mobile Moves to the Center of the Multiplatform Landscape here. Part 2 is all about Native Advertising. U.S digital native advertising spending is estimated to rise 20.5% this year to $2.29 billion, thus more and more publishers […]
4 Ways to Offset Declining Newspaper Revenue
It’s no surprise to anyone that traditional newspapers are seeing a decline in revenue. People are becoming more online savvy and looking to new media, including social media, for information and analysis. However, all is not lost for old school media outlets. Although newspapers are still seeing a decline in revenue, it’s not as significant […]
Should You Build a Responsive Site or a Native Mobile App?
You have an awesome business model. Therefore, you need a mobile app, right? Not necessarily. In many cases, you’ll find that producing a mobile-friendly website is your ticket to success in the mobile market. In fact, it’s often the case that a website optimized for mobile traffic is superior to an app, because the user […]
Native Advertising Boosts Sagging Banner Ad Sales
Native advertising is so effective that traditional banner ads and sidebar ads are no longer necessary, right? Wrong. Native advertising has actually fueled growth in other advertising formats. In that respect, it increases revenue for publishers from other types of advertisements. SEE ALSO: 3 Examples of Successful Native Advertising If you’re not familiar with the […]
How to Write Top Job Postings
So you want to help your customers craft a not-to-be-missed job posting? That’s not a problem, as long as you put in place certain principles that lead to more views, and, ultimately, more candidates to fill a specific position. SEE ALSO: 6 Tips for the Most Effective Job Board Postings Here are some ways to […]
3 Digital Trends For Publishers in 2014 [Infographic] Part 1/3
Today, publishers find themselves in the center of a swirling, increasingly complicated digital vortex. New technology and social media channels continue to grow. Consumers are increasingly switching from traditional print media to digital media. As a result, publishers are facing new challenges as advertisers move from newspapers to online channels and into new formats. Print […]
Job Matching and Online Recruitment: A Webinar Review
The Internet has been an invaluable benefit to both job seekers and employers. It has completely streamlined the process of connecting professional talent with recruiters. However, there is always a better way to build the mousetrap. Today, many job boards offer a list of skills that employers are seeking in qualified candidates. People who believe […]
4 Reasons Why Television Marketing Still Works for Audience Engagement
Whether you run a digital publication and want to have video ads on your site, or whether you want to market your site effectively, you ignore television at your peril. The internet is the most rapidly growing medium for advertisers, but television is still the dominant medium. The goal for both TV and web advertising […]
Expert Interview with Michael Rosner on Tips for Job Sites
In the world of online job boards, there are sites that serve as a spot to post resumes and browse job openings and then there are sites that go a step or two beyond – offering visitors not only a chance to see openings, but also get training and advice. At OU Jobs, a career […]
If Warren Buffett Needs Digital for Audience Development, So Should You
Warren Buffett received a lot of attention when he started buying up midsize and local newspapers a couple of years ago, averring, ”Papers delivering comprehensive and reliable information to tightly bound communities and having a sensible Internet strategy will remain viable for a long time.” However, the 2013 annual report from Buffett’s investment firm Berkshire […]
The Wall Street Journal Changes its Tune on Native Ads; Should You?
At one time, Wall Street Journal editor-in-chief Gerard Baker described native advertising as a “Faustian Pact.” He was referencing the German legend, popularized by Johann Wolfgang von Goethe, in which Heinrich Faust strikes a deal with the devil. Now, Baker doesn’t find native advertising to be quite so evil. Native advertising is a marketing tactic […]
Paywalls are Working: Site Monetization Pays Off for Digital Publishers
Paywalls as a form of site monetization are no longer unusual, with more than 350 American newspapers now putting content behind a paywall. Though The New York Times is perhaps the biggest American paywall story, it isn’t just media juggernauts that are putting them up. Gannett Company, Inc., a mid-sized newspaper publisher, ginned up 46,000 […]
Expert Interview with Escrowboard on Effective Recruiting
One of the biggest problems of traditional recruiting lies in mismatches between candidates in the available talent pool and the job requirements, says Michael Agee, vice president of operations for The Board Network. Recruiters are charged with finding the best available candidate for open positions and they often turn to job boards as a source […]
How to Maximize SEO for Job Boards
If you have a job board, then you know that you’re competing with other job boards for visitors and, ultimately, candidates for open positions. Writing effective job board postings is important, another way to maintain an advantage over your competitors is to optimize your website for search engine ranking. Research shows that as many as […]
Is Advertising for Publishers Being Ripped Off by Content Thieves?
Content theft is nothing new. People all around the world have found people stealing their great content in an attempt to make more money. However, it has now gone one step further: The content thieves are stealing advertising for publishers. They are actually taking the money earned from the original content, not just the words […]
Could Mobile App Games Help Monetize Traffic?
It’s no secret that it can often be difficult for publishers to effectively monetize mobile apps. Some developers, in an effort to overcome this challenge, are looking to “gamified” mobile ads to enhance revenue. Gamification In Adverstising What is gamification? It’s a process of user engagement that goes beyond something like a banner ad. It’s […]
Job Boards Should Focus on Targeted Sourcing Over Quantity
If job boards are part of your website monetization strategy, you have to deliver high quality job candidates in order for employers to continue listing on your job boards. Competition is increasing for job candidates with the most in-demand skill and experience mixes, and therefore sites with job boards need targeted sourcing strategies so employers […]
Social Media Drives Advertising for Publishers Now More than Ever
Social media is driving as much as half of the traffic to some web sites. How can publishers capitalize on that? With targeted, intelligent advertising, of course. 1. The Primary Sources There was much ado (about nothing, according to some folks in-the-know) recently when Facebook changed its algorithm to make links offering “high quality” content […]
What the FCC Vote on JSAs Could Mean for Small Market Broadcasters
If you advertise your digital publication on television, or if you sell ads to companies that also advertise on TV, then you might be affected by proposed changes to Federal Communications Commission (FCC) rules having to do with joint sales agreements (JSAs). In simplest terms, JSAs are agreements between two local television stations where one […]
Expert Interview with Michael Jones on job board tips
These days, career sites and job boards are a dime a dozen, so it’s more important than ever that site managers continue to improve their offerings. “Do not rest or become satisfied with your work because technology and new competition are moving forward every day,” says Michael Jones, co-founder of HospitalRecruiting.com. “You have to work […]
5 Reasons Why the Upfront Isn’t the Best Measure for Monetizing Content
”Upfront” is a meeting that occurs before the start of major television ad sales periods. It gets plenty of press, and major advertisers pay attention because the main purpose of Upfront is to sell TV commercial time before new television series begin. Upfront usually takes place at the end of May, when networks announce their […]
5 Problems Even the Best Job Boards Face with Big Data
The best job boards could improve further by selectively harnessing the power of big data. ”Big data” is more than just a flavor-of-the-week buzzword; it’s changing how people are hired and assessed. This makes sense in many respects, since relevant data can be analyzed in such a way that it paints an important picture. For […]
Audience Development Strategies for Humans and Search Engines
The content you create needs to be designed for the human readers. If that doesn’t happen, your audience development will become static. The annoying factor is that there is much more than just writing for your readers if you are going to make it online. The content also need to please the search engines. Here […]
How Investments Are Clues for Job Board Marketing
You know that marketing is essential for job boards. However, the question many companies have is who they should target. There are so many different types of people and needs, and you don’t want to waste your money focusing on the wrong one. While the term ”follow the money,” may still have some negativity surrounding […]
Wearable Technology: Could This Be the Next Big Thing?
Could the next big thing in advertising for publishers be wearable technology? Wearable technology is blurring the lines between our computing and non-computing lives, and is providing new options in advertising for publishers. Wearables include devices like Google Glass, SmartBit watches and Motorola Moto 360, Motorola’s first Android Wear device. They’re worn like an article […]
B2B Is Worst, and Best, for Site Monetization through Interactive Ads
Small publishers are usually the last to take up new forms of technology, like interactive ads. The problem lies in the cost to set up these new technologies and use them to the publication’s advantage. There is no guarantee that they will work. The benefit for trade magazines is the targeted, tighter audience. This helps […]
Post-Social Recruiting: How the Best Job Boards Are Redefining Social
Over the last few years, social recruitment has been widely used. It involves using various social media platforms to reach the masses. However, the best job boards aren’t doing it that way. They’re using something known as post-social recruiting. The former is aimed at those actively looking for jobs most of the time. On the […]
Webinar Review: Jeff Dickey-Chasis Talks about What Job Seekers Want in 2014
Perhaps you have been considering posting a custom job board on your news or trade publication website, but you want to make sure you do it right to avoid wasting time or money. Knowing the types of devices, job sites, and features that people look for in a job board can help you avoid mistakes […]
Content Marketing Trends for Better Audience Engagement
Your audience loyalty is always on the line when using content marketing. Quantity was a concern for many in the past, but now the focus needs to be on the quality. Without quality, your audience engagement will suffer greatly. There is a range of content marketing trends that will help improve your engagement right now! […]
Job Board Technology is Still Better than Social Media
The infiltration of social media into personal and business life has been a major story the past few years. Social media has also had an impact on hiring practices. A few years ago, some people went so far as to suggest that social media would make job boards obsolete. But job boards apparently didn’t get […]
Is Your Audience Approaching Tech Burnout?
While technology has the goal of making things easier, it is actually causing too much confusion. Mindshare’s latest Culture Vulture study shows that 58% of people believe that technology has made the life more complicated, and your audience development could be struggling because of that. It’s time to take a step back from using technology […]
Native Advertising for Publishers Is Mainstream: Make the Most of It
Native advertising is becoming more and more accepted in content. In fact, it’s becoming expected by many. People are turning away from traditional online advertising for publishers, so content marketers and business owners need to find better ways to make ad revenue from their content. You need to make the most of your native advertising, […]
Trends for Job Boards: What’s Coming in 2014
Job boards can be an important part of the revenue development plan for your trade publication website, digital newspaper, or other digital publication. When you take the time to select high quality job board software, populate it with jobs relevant to your site’s audience, and provide the features that both employers and job seekers want, […]
Tailoring Mobile for Audience Engagement at Different Levels
Audience engagement can be tricky with a diverse audience. With digital news, the audience is vast, but how people consume news differs from person to person. Digital news readership is growing, with the month of September 2013 recording 141 million American adults engaging with US newspaper digital content. That number was an 11% increase over […]
How the ‘Age of Impatience’ Could Shape Audience Development in the Future
The demand for immediacy is greater than ever because so many people are connected 24/7 through broadband at home and work, and mobile devices. People don’t have time for unnecessary ”friction” between them and the content they want, and when they encounter friction, they’re ready to click the ”Back” button in an instant. Today’s businesses, […]
Expert Interview with Daniele Besana on Promoting Job Listings
Daniele Besana spent 14 years working as an IT engineer, specializing in network security, before making the switch to being a full-time web entrepreneur two years ago, focusing on job sites. “I’m particularly interested in career websites,” he says. “Especially because of their positive impact on people. I love when someone drops a ‘thank you’ […]
Social Media Helps Newspapers Increase Website Traffic
Though the term social media is relatively new, the concept is not. The world may be connected 24/7/365 through social media, but social networks have existed throughout history, according to British journalist Tom Standage in his book Writing on the Wall: Social History – The First 2000 Years. From letter exchanges in ancient Rome to […]
Study Shows Americans Ignore Online Ads: Here are 3 Ways to Improve Them
Most Americans ignore ads, at least that’s what a study from Goo Technologies has shown. Around 82% of people ignore online ads, while 37% ignore those on the TV. It’s important to be intriguing, unique and exciting in any ads that you place to get people to click and want to find out more. But […]
Should You Buy, Not Build, a Job Board?
Most digital publishers can’t count on advertising revenue to support their websites, so they have to make an effort to develop multiple income streams. They may post sponsored content, have a premium subscription program, or build an e-commerce store. Many digital publishers boost revenue development with custom job boards on their sites. With custom job […]
What Job Seekers Want in 2014 [Infographic]
Jeff Dickey-Chasis of jobboarddoctor.com recently gave a RealMatch webinar about what job seekers want from job boards in 2014, based on a survey he conducted in partnership with job-hunt.org and eharmony.com. This infographic highlights some important findings from his survey and the webinar.
Facebook Changes the Advertising Game Again
Facebook has changed its advertising algorithm again! This time the social media website wants more emphasis on the news that takes people off site, so those advertising posts aren’t going to be noticed as much. It’s up to advertisers and business owners to change the way they market their business. But how does it change […]
Richard Clark Reveals Recruitment Advertising Best Practices
Revenue development is an ongoing concern for any online newspaper or digital media company. With the digital shift, the entire business model for publishing is changing, and success requires alacrity and flexibility. Many publishers choose to add a custom job board to their local newspaper site or trade publication site as a promising revenue stream, […]
Act Like a Customer: Audience Engagement Through Their Eyes
You spend a lot of time and resources developing your brand, creating marketing strategies, and making your publication the best it can be. But are you making those critical decisions from the wrong perspective? Jim Joseph, for Entrepreneur Magazine, thinks it’s time for customer experience to come to the forefront. This doesn’t only apply to […]
Want Native Ads that Work? Stick to Quality
There has been a lot of debate over native ads. Some see them as deceptive, but others simply see them as content monetization; a way to beef advertisement revenue while offering content to readers. The truth is they really are part ad and part content, which means quality is a necessity. Nobody is going to […]
Expert Interview with Rich Milgram from on Running Job Sites
When it comes to job hunting, too often people take a job they wouldn’t necessarily have accepted if they had more insight into what they wanted to do, says Rich Milgram, CEO of Beyond.com, a website that matches job openings with the most ideal candidates. But rather than just looking for a job, he says, […]
Could Crowdfunded Journalism Work for You?
Crowdfunding is everywhere. Whether you need something for the development of a new gadget or you need help starting up a new business, it has proven to be highly successful and effective. But what about when it comes to starting a newspaper or finding financial relief for a struggling one? Could it help you in […]
Are You Ready for Real-Time Marketing?
Are you managing on the front side, or the back side? Traditional marketing campaigns have more time, effort, and money dedicated to the preparation phase. Once it’s launched, you can breathe a lot easier. That might be changing. In fact, the change has already begun. Real time marketing isn’t about building and creating a package […]
3 Things Upworthy Knows About Audience Engagement
Upworthy has only been around for a couple of years now. Within those couple of years, it has become one of the most popular blogs on the internet. It has changed the game for advertisers and publishers and can teach you a lot about audience engagement. The site introduced ”attention minutes” as a way to […]
Expert Interview with Stephen Saber on Creating Great Content
Increasing the traffic to your website doesn’t necessarily mean you have to create exorbitant amounts of unique content, says Stephen Saber of content marketing and events solutions firm Pulse Network. Instead, focus on maximizing the content you have. “A single piece of content can be re-purposed into many different styles, types, forms and lengths to […]
Plan Now: The 2014 National Association of Broadcasters Show in Las Vegas
The National Association of Broadcasters (NAB) is having its Annual Show, titled The Way to Play in a Digital World, April 5-10 in Las Vegas. Over 93,000 media and entertainment professionals from more than 150 countries are expected to attend, and more than 1,550 companies will be gathering in a venue of over 850,000 square […]
Expert Interview with Ann Torry About Efficient Recruiting
Given the state of the economy, most people would probably assume that there’s a glut of applicants for any available jobs, but companies deploying outdated recruitment tactics don’t always find the skill they need and want. Organizations that are struggling right now are recruiting in the same way they always have – post a job […]
LinkedIn Acquires Bright.com for Job Matching Technology
On February 6, business-oriented social network LinkedIn announced the acquisition of Bright.com, a site dedicated to job matching. Bright.com was specifically designed to address complaints by employers that ”there are no qualified applicants,” and complaints by job seekers that their resumes are overlooked. The company developed technology to more effectively match up job seekers and […]
Expert Interview with Don Firth on Getting Your Job Board Noticed
Whether you’re looking for a job or hoping to fill an opening the web can be both an integral tool and a daunting source of frustration – how do you wade through all the noise to find the best matches? The formula at AllRetailJobs.com has been to concentrate solely on the retail industry and attracting […]
Why Long-Form Publishing Isn’t Dead
The traditional outlets for long-form writing-works of 5,000 words or more-are trade publications, journals, and magazines. Many such publications made the transition to print as the conventional wisdom took hold saying that online pieces had to be short and digestible. No one wanted to read long form journalism in a browser, and they certainly didn’t […]
Expert Interview with Emily Chereck of ClinicaSpace About Running Niche Job Sites
Managing a successful career site takes more than just job listings. You need to make sure people come back again and again. “The career site must have a robust offering including information and tools that a user finds valuable throughout the various phases of his career–not just while actively searching for a job,” says Emily […]
Where Are the B2B Audience Development Dollars Going in 2014?
Business-to-business audience development dollars are increasingly digital, with digital content and mobile access increasingly the focus of many B2B trade publications. Sixty-one percent of marketers devote more than one-quarter of their budget to digital audience development, and a minority of marketers now spend 75% or more of their marketing budget on digital and mobile content. […]
What Information Should Your Analytics Reveal (and What Should You Do With It)?
Unless you’ve set up a website that’s just for fun, you need web analytics to assist with traffic development, audience development, and revenue development. Using web analytics is a no-brainer for any business with a website, because you can set up powerful analytics for free using online tools like Google Analytics. But what do you […]
Plan Now to Attend the Mega Conference for Newspaper Executives
If you are a newspaper executive or do business with newspapers, the Mega Conference is the must-attend event for 2014. Not only is it a chance to learn more about the industry and proven marketing strategies, but it gives you the chance to network with your peers. This on its own opens doors you would […]
Are Indie Publishers the Strongest New Kid on the Block?
Independent news sites, including hyperlocal sites, generally fared better in 2013 than did corporate news operations, according to an article on Street Fight. Other news sources have echoed out the positive outlook for smaller, indie publishers, including USA Today. The term ”indie news site” is broad. It covers non-profits, small businesses, sites that cover individual […]
Print + Digital = Love: How Augmented Reality Ads Engage Your Audience
Whether you’re a publisher or an advertiser, engaging your audience is essential. If you’re an advertiser, you want to place ads where your target audience sees them in hopes they will be moved to make a purchase. If you’re a digital publisher, engaging your audience via compelling, original content helps you develop revenue streams like […]
Prepare for the 2014 ERE Recruiting Conference and Expo
Conferences are great places for networking and building relationships. They also give peers a chance to learn from each other, which is the best way to help businesses grow. The 2014 ERE Recruiting Conference & Expo is coming up in San Diego. Between April 22 and 24, 2014, you could learn more about the […]
Job Board Technology: Where it’s Headed and Why
Job boards are nothing new, but the times really are a-changing. There have been the usual nay-sayers who claim that they’re a thing of the past. That might be true, except for one important point: Job boards can, and do, evolve with demand. So instead of trying to ”keep up” with the past, there’s a […]
Mobile Job Boards: Are They Really Something New, or Just Better Service?
Today there are estimated to be more mobile-connected devices than there are humans on the planet. Mobile devices include smartphones and tablets, which grow more powerful with each new generation of technology. In 2012, mobile traffic worldwide grew by 70%, and sometime in 2014 or 2015, mobile internet usage is expected to surpass desktop internet […]
Registration Open: INMA’s 2014 Innovative Advertising Seminar, Feb 20 – 21
Advertising continually changes. What was popular a few years ago rarely works now, and it is up to you to keep up. If you’re still using those pop-up advertisements and banners, you’re working in the past. You need to come up with innovative advertisement campaigns to get people to see you. The INMA’s 2014 Innovative […]
B2B Magazine Mistakes that Shut Down Audience Engagement
In that day-to-day running of your magazine, did you know that you could actually be working against its growth? There are certain things that businesses do with the hope of improving growth. However, some tactics stump audience engagement, making it much harder to build an interested and loyal audience. Here are the three most common […]
Study the Best Niche Job Boards, and Become Even Better
The best niche job boards know their audience, and what to provide them. Sometimes this is sheer luck, but more often it’s the result of research, and some trial and error. Maybe your success will be a little of both. If you’re just starting out or trying to learn ways to improve, you’ve got to […]
How to Make Your Newspaper Brand Stronger
Branding may be a misused buzzword sometimes, but it’s a concept newspapers have to pay attention to if they want to thrive in the digital age. Publishers like The Washington Post Company, Gannett Co., and The New York Times Company have all leveraged their reputations for being trusted information sources to build their digital brands. […]
Information Saturation: Should You Cut Back on Content?
Too much content is just as bad as not enough content. In fact, sometimes it can be worse. When readers get too much information, they are less likely to tune into the relevant stuff. They struggle to remain interested and you lose them to competition. At the same time, not offering enough content means they […]
What San Quentin Prison Can Teach You about Audience Development
The newspaper business has taken a pasting in the past decade, with print circulations and ad revenues tumbling as more people get their news online. However, those who have written the obituary for the newspaper industry have been shown to be premature on multiple occasions. The digital shift has seen more papers move some or […]
Local Media Advertisers Set New Expectations for 2014
With 2014 underway, media sales professionals are applying new strategies in order to leverage the continuing rise of digital, along with the evolving goals of their advertisers. Recent findings suggest that a higher emphasis on selling mobile and digital marketing products may be the key for revenue growth. So much in fact, that 89.4% of […]
How Local Sports Can Work Wonders for Reader Engagement
What’s the first thing that a lot of folks turn to in a newspaper? The sports section, of course. The digital age has thrown in a monkey wrench for printed media, but like almost every other dilemma, there is a solution. Community newspapers need a community focus. That’s never been more true than now, when […]
Use Job Board Technology to Create a Thriving Community
Job board technology is evolving just like every other type of technology. As users on both the employers’ side and the job seekers’ side become more sophisticated, job board technology improves to serve them better. Rather than simply working as a search engine for jobs, today’s job boards use sophisticated algorithms to match up employers […]
Revenue Development Options for Trade Publishers
As a trade publisher, your company has a strong understanding of what your audience wants, where its interests lie, and which information is valuable on both personal and business levels. This puts you at a special advantage for revenue development, some of which is passive. Another big plus is that extra offerings drive in more […]
How to Embrace Community Diversity
A recent Diversity Initiative by the American Society of News Editors has shown that authentic representation is needed for all businesses. Community diversity is a major problem for some. It requires creating content and products that are relevant for all different walks of life, needs and individuals. However, it is worthwhile embracing and it will […]
Coverage Isn’t Complete Until It Crosses Platforms
If your news or local website has exclusive content, you need to get it onto multiple platforms efficiently in order to retain dominance of the story across the web. The multi-screen experience is the new normal, with one quarter of television viewers looking at complimentary content on a tablet, PC, or phone while watching something […]
Broadcast Media Gives Newspapers a New Audience Development Tool
Because The Florida Times-Union wanted to make a few changes, Matt Pittman landed a job with little experience. That led to a few changes for the better and helped improve audience development for the paper. Since then, Matt has created MATTaboutJAX, which helps newspapers and magazines gain a new tool to improve their audience development. […]
Warren Buffett Suggests Midsize Newspapers Have a Leg Up on Audience Engagement
Few can deny the industry smarts that Warren Buffett’s got. Chairman and CEO of Berskhire Hathaway, owner of nearly 30 dailies, he knows newspapers. What’s more, he’s confident and encouraged about the importance and profitability of the industry, especially in smaller communities. This may surprise some, but not others. He’s mentioned more than once that […]
8 Tips for Promoting Your Job Site
If your website includes a custom job board, you have to promote it to generate high quality traffic and make employers want to list with you. Job boards can be a terrific way to monetize blog content, but only if they are frequently updated and utilized. If you have a job board or are […]
5 Advantages of Print Advertising
The conventional wisdom is that everything print is dead, but plenty of people didn’t get the memo. Did you know that advertising campaigns combining printed direct mail collateral with internet advertising achieve up to a 25% higher response rate than an internet-only campaign? If your publication spans both print and web, you can draw on […]
The New Wave of Narrow Job Boards
If you’re an employer or job seeker, it may initially make sense to start your search for the perfect candidate or job using a huge job board, particularly if you’re not picky about location. But people quickly grow dissatisfied with large job aggregators. Employers find they’re deluged with resumes from unqualified people and people who […]
3 Reasons Digital B2B Trade Publications Are Ideal for Audience Engagement
Consumer-based digital magazines know their audience, and have offered Newsstand apps to meet the demand since the digital option became available. In fact, these publication apps are among the longest standing. Trade publications, however, somehow missed that cue, and are just starting to come around en masse. Talking New Media suggests that one way to […]
How to Keep the Attention of Job Site Visitors
It doesn’t seem to matter if it’s the most well-articulated job post in the history of job posts. If it doesn’t match the way job seekers read, it might be overlooked. Almost worse, it could result in a mountain of unqualified applicants. New research reveals that what job seekers claim about the way they read […]
Why Digital Subscriptions are Key to Your Circulation and Bottom Line
With circulation numbers wildly unpredictable, one surprising trend seems to have emerged in 2012 — circulation increased, and more people got their news via digital subscriptions than in previous years. Paywalls, the catchall term for digital subscriptions, come in different forms. Some newspapers bolt the door on all content without a subscription. Others offer some […]
4 Ways to Get More Reader Comments
Does your content seem to inspire crickets more than conversation? ProBlogger suggests that only one out of 100 readers leave a comment. Even if it’s disappointing, it shouldn’t be a surprise. Your audience might play a big role in this quandary. Writers tend to comment more. People who don’t earn a living making words are […]
How Job Boards Can Uniquely Connect With Telecommuters
By 2010, over 13 million Americans were working from home at least one day per week, according to an infographic prepared by QuinStreet Inc. US Census Bureau data from 2012 reported that the three US metro areas with the highest percentage of telecommuters were Boulder, Colorado (where 10.9% of workers telecommuted), Medford, Oregon (8.4%), and […]
B2B Decision Makers Head to Social Media, and So Should You
Business-to-business, or B2B commerce transactions occur between businesses, like transactions between your business and a vendor, and the overall volume of B2B transactions is huge, because there are so many B2B transactions in a typical supply chain. Therefore, B2B decisions can be critical to the success of a business. In 2013, the use of social […]