The Cost of Hiring the Wrong Candidate
You probably already know that hiring the right people for your business is crucial to getting the job done, but did you know that hiring the wrong candidate can be detrimental in ways other than day-to-day operations? A bad hire can not only cause a loss in productivity, but he or she can also lead […]
Can You Change Your Company’s Corporate Culture?
A lot of business owners and recruiters like to throw around the words “company culture”, but many have no idea what company culture really is. Defining a corporate culture involves a number of factors, including attitudes, behaviors, philosophies, and values. Essentially, your company’s culture reaches and extends into all of the intangible aspects of your […]
4 Ways for Recruiters to Make an Impact at ‘Hello’
While most job prospecting focusing on the job seeker, there needs to be a significant amount of focus placed on recruiters. Recruiters are the first line of contact that job seekers have with potential employers, and these interactions can make a serious difference in whether or not a job seeker gets hired, but also whether […]
Why Local Publishers Top National Newspapers for Advertisers
If advertising is a game of numbers, then it would make sense that national newspaper advertising would hold more clout than local or regional advertising. But as The Guardian points out, everything is not always what it seems. Apparently, nearly 50 percent of people who read local, regional and national newspapers are more inclined to […]
4 Reasons Job Boards Continue to Lure Quality Candidates
When LinkedIn and Facebook got into the recruiting game, many people started to sound the death bell for job recruiting boards. But according to Talentculture.com, job boards make up 42 percent of all quality hire activity, closely followed by social media. Why hasn’t social media been able to completely replace job boards as the default […]
Top 4 Interviewing Red Flags for Employers
Interviewing candidates for a position in your company can be fun, it can be a nightmare, or it could be just plain boring. Unfortunately, when it becomes boring, it can be easy to miss some serious red flags that the candidate is displaying. When this happens, you may end up hiring someone who is not […]
What’s the Future of National Newspapers?
You don’t have to look very hard to find articles that bemoan the fate of national newspapers over the past few years. According to Harvard Politics, USA Today, The Wall Street Journal and The New York Times have all been forced to cut 20 to 100 editorial jobs in recent years just to keep costs […]
How HR Can Get the Most Out of Social Media
Approximately 74 percent of internet-using adults utilize social media, according to the Pew Internet Project. While many people think of social media as changing the landscape for the job hunter, it offers equally transformational potential for human resources professionals. Read on to learn how to optimize your social media interactions. SEE ALSO: How Employers Can […]
How to Design the Ultimate Infographic
Publishers love infographics because they are visual representations of information that bring in a lot of web traffic. If you want your infographic to be effective, then you need to understand the elements that go into creating a visual presentation of information that people can both enjoy and use as a resource. It is not […]
The Globalization of the Job Board
According to HCareers.com, the United States dominated the early job board market with a slew of general online recruiting websites that served a very important purpose. It was those initial online job boards that taught the public how to use the Internet to find a job, and it was those job boards that convinced employers […]
4 Ways to Avoid Disaster with a Company Dress Code
Company dress codes in the past were often quite conservative, with many organizations opting for suits and ties for most male employees and dresses and blouses for most female employees. Likewise, dress codes typically required that hair and other grooming concerns be perfectly coiffed in order to present a formal image. These days, however, dress […]
RealMatch Named Talent Acquisition Innovator of the Year [VIDEO]
RealMatch, the leading recruitment advertising technology platform and Recruitment ADvisor Blog sponsor, is pleased to announce that it has been named Talent Acquisition Partner, Innovator of the Year in the Large Organization category at the Recruiting Service Innovation (ReSIs) Awards gala in Las Vegas. The Recruiting Service Innovation Awards (ReSIs) are designed to recognize the […]
6 Great Interview Questions Employers Should Ask
The average interview last 40 minutes, according to a Forbes article. Do you really want to spend that time on useless, trivial or misleading information? Here are six great interview questions to keep in your holster for your next interview. 1. If you could restart your career knowing now what you didn’t know then, would […]
How Can Virtual Reality Save Print Media?
It’s becoming apparent that one of the things that separate the music industry from the print industry is that the print industry is learning how to utilize technology to grow revenue, while the music industry continues to fight technology in an attempt to hold onto revenue streams that are rapidly disappearing. When it comes to […]
Why Google’s Hiring Practices are Ahead of the Curve
Google is a name synonymous with innovation. From its search engine and advertising to its phones and online apps, the brand is one that seems to be forever forward-thinking, and this is apparent in its hiring strategies as well. Google candidates come from far and wide to try to become a part of the company, […]
When Job Board Marketing Goes Too Far
What should a job board do when its marketing goes too far? TakePart.com tells the story of a UK job board (we will maintain the board’s anonymity for its own sake) that placed cardboard signs all over London with the phrase “Found a Job” written on them and the job board’s address on it. Along […]
How Personal Should Employers Get with Their Candidates?
The old saying “looks aren’t everything” means that a person’s personality traits are also important. While employers aren’t allowed to discriminate against candidates based on looks (even though some do,) many are now adding personality to the list of qualities that a candidate must possess in order to get hired. The thinking behind this trend […]
What Last Month’s Jobs Report Means For Hiring
Recruiters nationwide probably released a collective sigh of disappointment on the first Friday in October 2015. That’s when the Bureau of Labor Statistics issued its report on hiring and job growth for the month of September, and the results weren’t as rosy as many were hoping for. But raw numbers aren’t everything in understanding the […]
Why Audience Data is Becoming an Even Hotter Property
For better or for worse, selling ad space is no longer the primary way to go in the age of mobile devices and real-time marketing data. If you’re looking for new ways to energize profits for your publication’s online presence, then maybe it’s time you leveraged something even more desirable to advertisers — the precious […]
How Spain’s Google Tax is Impacting Newspapers
Google News is an aggregator service that collects information from online news publishing websites and then offers that information in small snippets to the public. The payoff for the publishers is that the snippets also contain links that go back to the publisher’s websites. There are other news aggregators out there, but Google News is […]
Is Your Job Board Authentic Enough for Job Seekers?
The Job Board Doctor, Jeff Dickey-Chasins, once wrote, ”authenticity is all the rage.” While he goes on to describe the search for ”authenticity”, it is also possible to read this through the lens of a brand. For many job board providers, brand is key – it may even be the difference between them and their […]
How Well Do You Know Content Marketing?
Everyone talks about content marketing, but when it comes time to actually define it? Well, that’s a whole different kettle of fish. Indeed, if you get a little tongue-tied trying to explain what content marketing is, you’re not alone. It is literally ever changing, so that even when you do understand it you may soon […]
Why You Don’t Notice That Native Ads Are All Over Your Facebook
Online marketing and advertising experts spend a lot of time, and their customers spend a lot of money, trying to find the most cost-efficient ways to reach the largest audiences. Over the years, online publishers have learned that they have an advantage over printed publications in that ad placement can be dynamic and focused on […]
Are People Seeing Your Digital Ads?
As a publisher, advertising represents a significant and growing portion of your revenue. Ideally, digital advertising can help online publishers quickly monetize online publications or companion sites. But there is more to making an ongoing profit from advertising than selling space and keeping your readership numbers up. A recent study released by Google suggest that […]
How to Help Mold the Job Skills of Millennials
Millennials have been entering the workforce for a while now, but employers are often still at a loss as to how to bridge skill gaps. This younger generation of workers comes with a variety of expectations, and this can pose a challenge to older employers who are used to doing things a certain way. To […]
How You Can Really Pull Off a Preparation-Free Interview
In most cases, preparation before an interview is a must, both for the interviewer and the interviewee. On one side of the table, preparation shows that the interviewee has done his or her research about the company, showing that he or she is truly interested in the company and not just a job. On the […]
4 Tips for Making the Most of Your Mobile App
By now, most publishers have an app they use to interact with their customer base and drive mobile advertising revenue. But are you getting the most interaction you can with your app? There are a few ways you can not only get your app loaded onto more smartphones and tablets, but also increase interaction with […]
3 Audience Engagement Questions to Answer When Striving for Digital Dominance
According to the Shareaholic blog, if you want to increase audience engagement, then you have to care more about your audience. That seems pretty basic, but it is not as simple as it sounds. As many online publishers are finding out, understanding a digital audience is a complicated and difficult task. More people are switching […]
How Attitudes are Changing on Hiring Ex-Felons
It can be difficult to find a job in a down economy, but that challenge is compounded when you have a criminal record. According to an article published by WSET-TV of Danville, Virginia, people with criminal records are much less likely to go back to prison if they can find steady work. But the problem […]
What 4 Niche Job Boards Are Doing Differently
Niche job boards are starting to take advantage of the specialization that has been going on in the job market for years. These days, being a generalist in almost any field is not going to be enough to get you hired. According to job recruiting expert Bruce Dorskind speaking on HCareers.com, the days of the […]
Google Invests Big in European Newspapers
As the premier search engine in the world, Google always has to be careful that it is as objective as possible when it comes to delivering search results to Internet users. Over the years, Google has been accused of favoring its own programs over others in search results, and nowhere has Google run into more […]
How to Keep Bias Out of Your Interviews
It’s human nature to have biases, but allowing these biases to factor into the interviewing process can hurt your company’s chances of attracting and hiring the best candidates. For example, you may not like males who have pierced ears (and of course, depending upon the workplace setting, pierced ears may be inappropriate.) However, if you […]
Turns Out Millennials Really Do Care About News!
As Millennials take on more prominent roles in society, it is becoming more and more important to determine what they like and what they are willing to buy. One of the misconceptions about millennials is that they are more interested in interacting on social media than in getting the latest news. Nothing could be further […]
Why Publishers LOVE Real-Time Data
The time-honored phrase “get real” has taken on a new, urgent meaning in the world of digital publishing and marketing. Real-time data has become the Holy Grail for publishers and advertisers alike, although many publishers finding the pursuit of these treasured numbers an uphill battle. Let’s take a quick look at the value, benefits and […]
Can a Tablet Edition Boost Your Newspaper?
In 2013, the Montreal, Quebec newspaper La Presse+ launched its tablet app to help reach a more mobile audience. Two years later, the La Presse+ app is said to account for nearly 60% of the newspaper’s revenue and is recognized as one of the best newspaper tablet apps in the world. According to GraphicArtsMag.com, the […]
How Employers Can Make Their Job Ads More Creative
Most employers tend to make their job ads all business, but that may not necessarily be the way to go. If you want people to notice your job ad, then you may need to use a little creativity and think outside the box. This is especially true if you are looking for creative people. After […]
4 New Job Boards and What They’re Doing Differently
As the online job board industry changes, we can expect to see new entries into the job board industry on a fairly regular basis. Some are websites that have changed their name and approach, while others are brand new to the game and have something unique to offer. According to US News and World Report, […]
A Guide to Using Twitter to Increase Audience Engagement
Many businesses don’t know how to use Twitter to achieve their promotional goals. They compare Twitter to impression-based models like billboards, TV, or radio, where the objective is to get impressions with as many ears or eyes as possible. SEE ALSO: Examining the News Habits of Facebook and Twitter Users But Twitter doesn’t necessarily work […]
Why German Newspapers are Starting to See Success
Germany is considered to be the largest European consumer of news, which only helped to amplify the devastating effects of the surge of the Internet offering free news in the 1990s. For years, the revenue of the entire German newspaper publishing industry has been in a freefall and it looked like there could be no […]
How Recruitment Advertising Can Be More Like Regular Advertising
My cousin wanted to advertise a new snack that his startup company had just developed. He figured out the best target audience for his a product. He then found several websites that seemed to have similar audiences. He called these sites and negotiated campaign rates. Finally, he sent the selected websites one ad that he […]
4 Reasons Your Brand Should Be On Instagram
They say that a picture is worth a thousand words — and if that’s true, then a picture shared on a platform as powerful and popular as Instagram could be worth it’s weight in gold to businesses. If you’ve only thought of Instagram as a place to post and doctor the occasional photo, then you’re […]
Is Consolidation the Future for Newspapers?
According to OwnLocal.com, there has been a rash of local newspapers that have been consolidated under one company for the past couple of years. The Tribune Publishing Company recently purchased 38 daily and weekly local papers to add to its growing roster, while American Consolidated Media sold off the last of its local papers last […]
Universities Could Be a New Source of Revenues for Newspapers
It’s no secret that local newspapers have been using the power of their brand to co-sponsor or fully sponsor local conferences and trade shows. By sponsoring local events, newspapers generate extra revenue and expand their influence. But as print advertising continues to decline and digital advertising struggles to make up the difference, many papers are […]
Page Views vs. Engagement: What You Really Need to Focus On
Positive web analytics can brighten a digital publisher’s day in all sorts of ways — including some rather misleading ones. You may be cheered by high page view and impression counts on your website, but an increasing number of publishers (and the advertisers who support them) are turning away from page views as the dominant […]
1 Pennsylvania Newspaper’s New Revenue Strategy
In Lancaster, PA, LNP Media Group recently increased its monthly recruitment ad sales by 400 additional new ads per month. This resulted in increased ad placement revenue of an additional $22,000 a month. Furthermore, revenue associated with self-service ads, supported by the introduction of an automated ecommerce solution, increased to $10,000 per month from $15,000 […]
Programmatic Advertising: The New Normal?
Programmatic advertising is more than just automated ad buying processes — it’s also one of the hottest trends going today. This more efficient, granular method for positioning ads in front of the most relevant target audience possible has already proven its value online, and it could revolutionize the way advertisers use TV as well. Let’s […]
3 Tips for Setting the Perfect Agenda for Your Meeting
An agenda is a very powerful tool to have set in place when planning any type of meeting. This becomes especially true when the meeting you are planning involves a large group of people, something that is often the case in meetings of trade associations or professional organizations. Without a clear agenda set ahead of […]
‘Over-the-Top’ Content: Could It Be a Key to Future Success for Local Newspapers?
According to A16Z.com, newspapers and video content creators are now in direct competition, which makes for an interesting publishing landscape. Video has suddenly become very important to news publishers as users demand more video content. But simply posting a video to YouTube is not enough anymore. Many rural and smaller newspapers are going Over-The-Top and […]
How the Digitization of Newspaper Archives is Preserving Local Histories
American history is not only the big picture, it is also the collection of local histories that tell the real stories of where people came from and what communities have accomplished. The growth of a community is cataloged in its history and communities treasure their pasts and develop ways to preserve their place on the […]
How Publishers Can Use Reddit
What is Reddit? Reddit can be a great place for newspapers to engage a broader audience beyond the scope of their local audience. It is a community made up of thousands of tiny little communities, called subreddits. In each of these, there is potential for targeted and niche content to go viral. Here is a […]
Why Job Boards Should Offer Competitive Pay
When you run a job board, you act as a go-between with employers and employment candidates. The service you provide has immense value to both sides of your equation and you need to make certain that your website is always bringing in the best possible candidates and job leads to keep your traffic happy. But […]
RealMatch Partners with eQuest to Join Its Delivery Network
With the evolution of job site aggregators and niche job boards, employers are finding it difficult to put together programs that effectively target job candidates that meet their criteria. The eQuest network has been in place since 1994 to help recruiters to find the candidates they need without the hassle of recurring delivery fees. RealMatch […]
The Importance of Branding with Job Boards
Have you ever given any thought to branding your online job board? You may think that branding is not for job boards, but you would be wrong. The bigger job boards such as Monster.com and Glassdoor have specific brands that bring in revenue and attract employers. With a little effort on your part, you can […]
What to Know About Apple’s New Mobile Ad-Blocking
Digital publishers will want to know, if they don’t know already, that Apple is poised to release an update to Safari for iOS9 that permits browser-wide ad blocking. If you’re determined to capitalize on the lucrative, ever-growing mobile consumer market, this may understandably seem like an apocalyptic pronouncement — but is it? Let’s examine what […]
How Mobile Can Be a Second Chance for Newspapers
When the newspaper publishing industry first started dealing with the Internet in the 1990s, publishers were at a loss as to what to do. Their first reaction was to give the content away, but that caused revenue problems. By the time they tried to put a pay wall on the content, it was already too […]
Why Now is the Right Time to Advertise on Instagram
When Instagram first launched in 2010, it got off to a quick start as users loved that the service allowed professional-looking filters to be applied to pictures snapped on smartphones, turning them into artistic expressions of everyday life. From selfies in the bathroom mirror to shots of lakes, streams, oceans, and even a user’s lunch, […]
How Niche Job Boards Can Help Veterans
An article published by the San Diego Union-Tribune tells the story of how a veteran’s job board called Hire Patriots helped to find enough work for a veteran that allowed that veteran to pay off his bills and start his own company. What is it about niche job boards that help veterans to find work […]
BEEP BOOP BOOP! Could Robots Sit in at Your Next Association Meeting?
Robots are all around you, whether you realize it or not. As defined by Reference.com, a robot is “a machine capable of carrying out a complex series of actions automatically, especially one programmable by a computer.” This can be anything from a microwave to a modern car, and keep in mind that, although a robot […]
Why you should attend Borrell’s Advantage:GeoMarketing Conference
It’s the fall and so begins the conference season. One conference not to miss is Gordon Borrell’s Advantage:GeoMarketing. Here is why: Borrell’s Expertise Borrell’s insights into the multi-million dollar recruitment services market suggest that companies spent more on recruiting in 2014 than they did in 2013. Two-thirds of those companies plan to increase spending by […]
Yes! Print Job Ads are Still Working for The New York Times
When it comes to understanding how to combine print and digital media effectively, a lot of people are looking towards the New York Times. In 2013, media mogul Michael Bloomberg made a public attempt to buy the New York Times because he could see that it had staying power in an industry filled with change. […]
5 International Content Creation Resources
Content creation is the most important factor for how online businesses and brands attract people to their sites, improve rankings in search engine results and, most importantly, portray their messages and convince site visitors to take action. In short, content is king! SEE MORE: Mobile Usage Now Larger Than Desktop: What Does This Mean For […]
Eeek! 4 Ways to Avoid Turning Into a Zombie Job Board
When the bottom fell out of the global economy in 2008, the effects were felt in every business sector. Aside from the financial world, one of the hardest hit industries was the online recruiting industry. With very few jobs to advertise and a glut of people looking for jobs, job boards suddenly found themselves struggling […]
Facts to Know About Programmatic Advertising
When it comes to recruitment for your professional association or organization, you already know that purchasing digital ads is a key part of success within the process. What you likely also know is that negotiating with advertisers, finding the right placement for your ads, and monitoring markets can be not only a pain, but also […]
How to Use Marketing Automation to Gain New Members
Although your trade association or professional organization is not technically considered a “business”, its approach to recruitment and member retention needs to follow many of the same marketing rules and trends that traditional businesses follow in order to achieve success. In the past, this meant spending valuable time and resources in an attempt to bring […]
Examining the News Habits of Facebook and Twitter Users
Social media audiences are starting to become extremely segmented in how they get their news, how they react to news, and how they share news content. It used to be that online publishers could get their content read based on the basic age demographics assigned to large social media outlets such as Facebook and Twitter. […]
3 Steps to Creating a Compelling Job Ad
Your employers are investing a lot of money to find the right candidates and your job board does its part by offering the right features and tools to help in the hunt. But if you really want to help your employers to find success, then you need to give them practical advice on creating a […]
How Data is Helping Canada’s Leading Newspaper
Canada used to have two national dailies and a long list of regional and local newspapers. But in recent years, the Globe and Mail has emerged as the only substantial daily in Canada, with the National Post seeing a tremendous decline in subscriptions over the past few years. Times have changed around the world and […]
4 Helpful Tools for Measuring Audience Engagement
Live, in-person events will always play a role in trade publication promotion, but unless you can see just how well you’re engaging your audiences at these events, you have no way of knowing what kind of impact they’re making. Fortunately, just as the Internet has added a whole new dimension to the publishing world, modern […]
How Frustration Can Illustrate Your Associations Value
When it comes to trade association or professional organization member recruitment, is it ever a good idea to frustrate your members? In fact, when running any type of business, is it ever a good idea to cause strife for them? The common sense answer is “no”, but what you might be missing out on is […]
New Jobs Report Shows Tightening Labor Market
Many job seekers can rest assured about this year’s national employment picture following its impressive 2014 turnaround. Some of the numbers are nicer than others, but certain job sectors in particular offer good prospects for qualified candidates. Let’s take a closer look at this tightening of the labor market — and what it might mean […]
3 Ways to Take Advantage of the Healthy Healthcare Job Market
The healthcare job market is exploding, so now is the time to focus your job board site on this burgeoning industry. Whether you choose to highlight healthcare jobs on your existing site or you choose to create a new site dedicated solely to healthcare jobs, you now have a large number of opportunities to attract […]
Mobile Usage Now Larger Than Desktop: What Does This Mean For Publishers?
Mobile devices appear to be winning the online engagement war. As reported in a recent article on Marketing Sherpa, mobile email opens recently topped desktop opens, while 49.3 percent of the population makes purchases with their mobile devices (as opposed to a mere 36.6 percent of purchases via desktop computers. With this new trend in […]
How to Combat a Cyber Attack on Your Association
The Internet has undoubtedly made the world a more connected and productive place, but it has also made the world more dangerous. Tech-savvy individuals who possess ill intent are often referred to as hackers, and these people can sometimes cripple even the largest companies and government institutions in the world. In fact, just recently, the […]
Newspaper Content Suffers as Newsroom Layoffs Rise
In June 2015, the Wall Street Journal laid-off 30 newsroom workers and contributed to a trend that has been growing for some time. According to MediaPost.com, newsroom employment in the United States has fallen from 56,400 employees in 2001, down to 32,900 in 2014. That is a 41 percent drop in the number of editors […]
The Best Job Boards Value Employee Candidates
The Best Job Boards Value Employee Candidates A far too common mistake among job board startups, according to Job Board Doctor Jeff Dickey-Chasins, is too much focus on attracting employers and not nearly enough on reeling in job candidates. While it’s understandable for a service to focus the bulk of its time and resources on […]
Can Native Ads Boost Your Audience Engagement?
When it comes to advertising, content marketing is where the real value currently resides. It’s central in cultivating audience engagement. In particular, native advertising, or advertising that blends in with typical content, has proven itself to be a true advantage for businesses and associations across the world. To prove this, one only needs to look […]
Taking Your Magazine Digital? 4 Things You Need to Know
If you’ve decided that it’s time for your trade publication to make the big leap into the digital world, you have a lot of thinking and planning ahead of you. The good news, however, is that many publishers have accomplished this transition with great success — and that means you can too. Here are a […]
This App Might Be a Publisher’s Worst Nightmare
A new app has digital publishers throughout the Internet biting their nails, and not without reason. Eyeo recently announced the beta release of its new version of AdBlock Pro for the Google Android operating system. Let’s examine what this new development might mean for your publication. SEE ALSO: The New Competition for Publishers? Why You […]
How to Use Recruitment Marketing to Improve Your Job Descriptions
What is Recruitment Marketing? One of the new phrases making the rounds in the online job board industry is something called recruitment marketing. Recruitment marketing is a blend of career recruiting and the marketing elements companies use to attract customers. While recruiting and marketing sound like two completely different things to most people, the truth […]
4 Ways Employers Use Job Boards for Brand Management
Job boards are just for employers to post position openings, right? Wrong! Employers can also use job boards for brand management. A brand is an employer’s visual identity that makes a business recognizable and leaves a lasting impression on potential employees. Branding is important because it helps employers stand out from the crowd. SEE ALSO: […]
3 Free Tools to Use for Trade Association Content Marketing
Content marketing is a strategy that is quickly growing in popularity, but not just among businesses and search engines. The truth is that content marketing is becoming a very helpful tool that professional and trade associations can leverage to attract new members through the web. At the heart of things, content marketing is basically the […]
Uncover What Your Job Board Could Be With RealMatch [INFOGRAPHIC]
There are all kinds of reasons why many publishers are choosing RealMatch as their recruitment advertising platform. In this infographic, we explore some of the key differences between RealMatch and some of our competitors. Uncover what your job board could be with RealMatch and see what those purple guys aren’t delivering: 1 of a kind: […]
How to Get the Most from User-Generated Content
Engagement is the name of the game in today’s world of online content, especially if you’re trying to keep your trade publication’s Internet presence as lively and lucrative as possible. The good news is that you don’t have to carry the entire burden yourself — you can spark the engagement you seek via user-generated content. […]
Is Your Content Digestible? Here’s Why It Needs to Be
One of the biggest and most important trends in digital publishing today is the push towards “snackable” or “digestible” content. These compelling little tidbits may not strike you as brilliant journalism, but they could just save your publication. Here are some of the reasons you need to make your content easy to grab on the […]
4 Tips for Making Your B2B Content Engaging
Improved reader loyalty and engagement should stand near the top of any trade publisher’s wish list, as they do for some 88 percent of content marketers polled. If you’re catering to a B2B audience, how do you grab their attention and keep it? Here are four tips for boosting your engagement factor. SEE ALSO: Audience […]
For Job Boards, Knowing Your Candidates Often Equals Success
A job board requires two things to be successful – employers and good job candidates. Most job boards spend a lot of time and effort catering to their employers because the employers offer a steady stream of revenue. But without good candidates, a job board is unable to attract employers that feel the service is […]
Member Engagement: Why a Big Budget isn’t Everything
In the world of business, including trade associations and professional associations, it may seem as though a large budget is the key to success. In fact, it makes sense, right? The more money your association has, the more marketing, advertising, outreach, and research it can do. While it’s certainly true that more money can mean […]
Rely Too Much on Metrics & You Might Miss the Next Seinfeld
Don’t misread the title of this article; we’re not talking about whether you get so entranced by your trade publications’ online analytics that you forget to catch a rerun of your favorite show. As noted by Matt Boggie, writing for World News Publishing Focus, metrics can work against you — as they very nearly did […]
Examining the Part-Time Employment Picture
Part-time work, or hourly work, has often been considered to be within the realm of younger workers who are just starting out. As the past six years have proven, however, part-time work is no longer considered to be just for newcomers to the job market. The fact is, many companies are now choosing to either […]
A is for Art on the Front Page of the Sentinel & Enterprise
The Sentinel & Enterprise is a daily newspaper published in Fitchburg, Massachusetts that is the stereotypical local newspaper trying to survive. To go along with its daily print newspaper, the Sentinel also has a very popular online component that is growing on a regular basis. But even with its relatively low level of success in […]
Newspapers and Career Expos: An Attractive Couple
According to MarketingCharts.com, newspapers are realizing more revenue from circulation than they do from advertising for the first time in history. Part of this has to do with the relative success of online paywalls, and part of it is due to the drop in overall advertising revenue. But if this news tells printed newspapers anything, […]
From Twitter, Facebook, and Pinterest to Your Publication: Getting Readers to Click That Link
Social media is one of the best ways to engage current readers and find new ones. You probably already have Twitter, Facebook, and Pinterest accounts set up with fresh tweets, posts, and pins. But how do you get your followers to leave that social media site and land on yours? SEE ALSO: Use Social Media […]
Are Weekly Newspapers Becoming The New Normal in Rural America?
With the face of the publishing industry changing to a more digital look, most people would expect that rural newspapers would thrive online and use the inexpensive Internet format to deliver local news to all of the area’s residents. But according to KMUW.org, approximately 67 percent of people who live in rural America prefer a […]
More Proof Webinars Drive Audience Participation
Webinars, an increasingly popular format that associations are using to disperse information and knowledge, are more easily distributed than ever. A portmanteau of “web” and “seminar”, a webinar is an important tool when trying to attract and retain association members, and with a little planning, your association can use these tools to recruit new members […]
4 Ways to Keep Your Association’s Website Fresh and Relevant
Do you feel like your association’s website is not generating enough attention? If so, you aren’t alone. Currently, there are so many website and ads and marketing gimmicks and so on floating around the Internet that it can seem impossible to get ahead. Thankfully, there are some tried, true, and necessary tips that you can […]
Where the Recruitment Dollars Went: Webinar Recap
The day before the Borrell Associates released its revealing report on local advertising revenue entitled “Local Advertising Hits A Tipping Point,” Gordon Borrell held a webinar. SEE ALSO: The New York Times Launches New Recruitment Advertising Platform The primary drive of the presentation was the notion that digital advertising buying is starting to push […]
Start Planning for 2016 Now
It’s never too early to plan, and seeing as how 2015 has already met it’s halfway point, now is the perfect time to start thinking about success in 2016. In fact, the American Society of Association Executives (ASAE) is already planning a conference, set for April of 2016, to help you do just that. The […]
The New York Times Launches New Recruitment Advertising Platform
The New York Times recently announced the launch of T Jobs, its new talent acquisition platform (aka job board) on NYTimes.com. ”We’re doubling down on our recruitment offerings by investing in this new white-label solution” said Andy Wright, Senior Vice President, Advertising, The New York Times referring to RealMatch’s technology platform. Job Matching Technology T […]
Use Your Audience Data for Targeted Ad Sales
If your trade publication is associated with a companion website, the stream of data that website collects can play a critical role in helping you boost both ad revenue and audience share. So says Mather Economics President Matt Lindsay in an article for the Newspaper Association of America (NAA). Let’s look at some of the […]
Fusce vehicula pulvinar
Vestibulum a sem sem. Etiam fermentum neque a suscipit pulvinar. Donec dignissim leo id porttitor pretium. Duis ornare fringilla quam non egestas. Aliquam posuere lacus dignissim, maximus risus a, dignissim lacus. Praesent aliquam facilisis magna. Mauris consequat mi sit amet magna semper, nec posuere ligula facilisis. Morbi non dolor lacinia, blandit ligula eget, tempus turpis. […]