3 Takeaways from the New Monster-Twitter Alliance
Monster.com is known as a destination for employers and job seekers, but until recently, the company hasn’t done much in the way of connecting with users via social media. That has changed, however, as the company’s Monster Social Ads will begin appearing in front of Twitter users in a proactive attempt to reach more people […]
3 Keys to Attracting New Advertisers
Attracting new advertisers is one of the most critical components in running a successful trade publication as advertisers are often one of the most, if not the only, source of revenue such publications bring in. What’s important to point out, however, is that, with the changing digital landscape, attracting new advertisers has become more complicated […]
3 Last Minute Tips for Making the Most Out of Black Friday
Although Black Friday started off as an informal day for retailers to boost sales for the year, it has morphed into a full-fledged yearly tradition. In fact, some people get so excited for Black Friday that they camp out in front of retailers in the hopes of being among the first shoppers to score great […]
The Importance of Technology with Fundraising
When it comes to fundraising in today’s busy world, technology, and more specifically the Internet, is where it’s at. Organizations are turning to online resources in droves to raise funds and connect with members and consumers, and if your organization isn’t on the bandwagon, you might be missing out. Below are a few current trends […]
Evergreen or Topical Content: Which Is Better?
Both evergreen and topical content are driving forces behind a successful publication. In most cases, you don’t want to choose between the two. Otherwise, your relevance depends on one angle, and that angle probably doesn’t appeal to everyone every day. The key is finding the balance that works for you and your audience. Work style, […]
Expert Interview with Paula Gregorowicz on Smart Websites
Paula Gregorowicz has an eclectic resume – from jobs in finance, technology and web development in corporate America to coaching small business owners through the company she founded, The Paula G Company LLC. So she’s familiar with what works and what doesn’t for business owners in a variety of areas – including the best ways […]
Fewer UK Publishers Now Charging for Content
The digital paywall has been a point of contention with online publishers. What’s the best way to monetize your digital content? Asking readers to pay for a subscription is one popular approach, with many publishers experimenting with different models. But a recent survey showed that the popularity of paid content may be declining for trade […]
3 Lessons Job Boards Can Learn from Social Media Sites
Social media sites have organically achieved the goals that publishers have worked hard to crack for decades: high-levels of interest, shareability, and visibility. Employers who are seeking the widest reach with their jobs are looking for the job boards that have tapped into those same thought processes. Job boards can increase the success of postings, […]
Using Popsicles to Boost Audience Engagement
Amid the sweltering heat of an Atlanta Labor Day outdoor book fair, most people would do anything to keep cool, and one area newspaper decided to capitalize on that using a plan that combined audience engagement with popsicles. The Atlanta Journal-Constitution offers a print edition as well as an online edition, but it wasn’t seeing […]
What You Can Learn from the Girl Scouts about Membership Acquisition
Although the Girl Scouts of the United States of America is considered by many to be an institution in this country, the organization has been facing a decline in membership in recent years. In fact, according to the Associated Press, the Girl Scouts of the United States of America has seen a total decline of […]
4 Rules to Remember When You Monetize Your Site
When most people think of monetizing a website, the first thing that comes to mind is traditional advertising. And while it’s true that advertising can be a great way to make money from your website, it often comes along with a variety of drawbacks that might even turn site visitors away. Ads that take up […]
Expert Interview with Katrina de Leon on Niche Job Markets
Katrina de Leon knows the ins and outs of a niche job board better than anyone; as the director of marketing for ProductionHUB, the premier pro video employment site, it’s her job to ensure that both producers and crew know how to find the right job online. She spoke with us about what goes […]
Should You Let Members Vote on Their Dues?
Any membership group has to, at some point, raise dues in order to stay operational. Whether it is increased costs associated with taking on new initiatives or just trying to keep up with the increases in the costs of doing business, every association has to re-examine its dues structure at some point to determine when […]
Expert Interview with Scott Baradell on How You Choose Your Content
If you want to know whether your marketing efforts are truly working, quit focusing on things like Facebook likes and Twitter followers, says Scott Baradell, president of inbound marketing agency Idea Grove – these analytics are outdated and not especially useful. Ultimately, Scott says the only metrics-related questions that really matter are: 1. Are you […]
Reputation Management For Job Boards
If you have a job board on your trade publication website or local news site, or if you’ve considered adding one as part of your revenue development plan, you have undoubtedly heard comments about how job boards are dead or dying. People have been saying it for years, even though they’re the top source for […]
Expert Interview with Kimberly Patterson About HR and Job Seeking
As a successful HR pro turned successful consultant, Kimberly Patterson has the wisdom, experience and background to be an expert in her field. Her hands-on and innovative approaches allow her to deliver the best solutions to meet business challenges. She successfully utilizes her knowledge in all things HR to help businesses in whatever capacity they […]
How Conferences Generate Revenue. No Dues Needed!
Virtually every trade association is trying to find ways to generate non-dues revenue in the current sluggish economy, and thankfully, there are many ways to do this. From offering professional certification courses to providing subscription-based content, the methods used today to generate non-dues revenue are quite easy to implement, but there’s one method that is […]
Newspapers’ Digital Audience Keeps Growing
If you thought that the newspaper industry was dying, new data suggests that you’re totally wrong. In fact, according to the Newspaper Association of America (NAA) and comScore, a leading analytics company, newspaper readership has gained ground, and although this data shows a peak in August of 2014, the growing trend of getting news from […]
How to Harness the Power of Instagram for Your Trade Publication
Trade association members are increasingly looking for new ways to connect with their colleagues. The traditional approaches of bulletin boards, monthly publications, and conferences remain essential — but they’re not enough. It’s also important to have a social media strategy. As social media has evolved to include more than Facebook and Twitter, many trade publishers […]
Local Newspapers Digging in Their Digital Heels
This past October, America celebrated the 74th annual National Newspaper Week. In an environment where publishing is changing dramatically and newspapers are seeking to redefine their role in the bigger communications landscape, it’s important to acknowledge that local and regional newspapers continue to play a critical role in local communities around the nation. The traditional […]
How Employers Gauge the Effectiveness of Job Boards
It’s this simple: Your job board needs employers. Sure, it doesn’t have an audience without candidates, but it’s not going to have candidates without employers. So, how can you attract employers to your job board? You can do that by adding features and services to your board that they’re looking for. Here are three ways […]
Boost Non-Dues Revenue with Professional Certification Offerings
Generating non-dues revenue is a hot topic among trade associations these days, and as the economy remains less than thriving, many trade associations are having a difficult time finding additional ways to make money. While some are finding success in offering additional benefits and career centers online, others have begun offering professional certification programs to […]
The Fastest Growing Segment of Digital Newspapers: Young Women
When people start to talk about the notion that print is dead, they have to be careful on how they phrase that statement. The printed word can appear in many formats and lately, the digital format is the most popular. On paper or on screen, the Newspaper Association of America is happy to announce that […]
Online Publishing: Easy to Start, Difficult to Master
Anyone can create an online publication. For just a few dollars and with minimal technical knowledge, entrepreneurs and online publishers are launching entire publications. But most quickly find out that a vision is not enough. There are many aspects to running a successful publication, from creating a compelling content strategy to having the skills needed […]
How to Diversify Revenue Streams for Your Association
If you run a trade association, you probably receive funding from member dues, but what you may not realize is that there are other ways to generate revenue, including monetizing your online assets. By generating this extra revenue through monetization, you may even be able to lower dues and attract more members, building credibility and […]
Why Your Publication Needs Smart Digital Marketing
If you want to grow your online publication brand and reach more customers in today’s crammed digital marketplace, then you can’t take the easy road by automating your processes, says Jason Acidre, co-founder and CEO of Xight Interactive. “It requires hard work, intelligence and a lot of common sense to be really able to compete […]
The Integral Role Email Plays in Membership Acquisition
When it comes to sustained membership acquisition and retention, few tools are more important than a strong email list. Email allows you to have instant contact with your membership and prospective members that is interactive. The power of email is easy to see when you start to utilize a strong email list to bring in […]
Understanding the Variables with Audience Development
A successful audience development strategy is essential to growing your publication’s reliable revenue streams from advertising and subscriber fees. But it’s often challenging for publishers or managers, whether at trade publications or online properties, to determine the best strategy to grow their audience. No single strategy will succeed in growing every publication’s readership. Instead, it’s […]
How to Build a Thriving Commenter Community
One comment is almost as disappointing as none, and sometimes it’s worse. That’s like Mom calling to say you were terrific in the play that no one else noticed, when what you really wanted was a write-up in the Sunday paper. Content is important, but it can fall flat without audience interaction. Comments are one […]
Improving Infrastructure, Improving Membership
Trade associations play a critical role for professionals that are seeking to network, make a new career move, or just keep up on the latest trends in their industry. Yet many associations struggle to deliver the value that’s needed to keep members coming back year after year, paying dues and attending paid events. As a […]
Is Your Content Optimized for Aggregators?
Publishing content is a surefire way to attract and retain site visitors while building credibility and brand power, but only if your content is being posted where readers will see it. In the past, this simply meant posting content to your website or sending out a newsletter, but today, with advances in things like social […]
Marrying Your Print and Digital Revenue Development
If you’re a digital publisher, it’s easy to be discouraged when you repeatedly read about digital revenue streams falling short when it comes to making up for declines in print revenue. But there is plenty of encouraging news too, as the concept of a print publication evolves into the concept of an information factory producing […]
RPV (Revenue Per Visitor): The Metric That Can Transform Your Website
What Does RPV Stand for and How Do You Calculate It? RPV stands for Revenue Per Visitor, and it’s easy to calculate. For a defined time period: RPV(Revenue per visitor) = Revenue ÷ Number of Visitors RPV shows the interaction between conversion rate and average order value (AOV). Since the visitors to e-commerce sites are […]
Why Online Attention is the New Gold
When you think about an online commodity, what is the first thing that comes to mind? If you said “time”, then you’re already ahead of the curve when it comes to attracting and retaining the attention of site visitors. Unlike Internet space, which can be filled with banner ads ad nauseam, time cannot be created […]
Do You Know Who You’re Targeting for Membership Acquisition?
Do you know exactly who is in the ideal target audience for your membership acquisition plan? More importantly, does it matter whether or not you know your audience? Sometimes it can be easy to fall into the pit of believing that creating a great product is all you need to do to attract customers. But […]
The Future of Recruiting and Hiring Technology
Recruiting is evolving at such a rapid pace these days that even people who work in the field are overwhelmed by the progress. John Christopoulos, marketing manager for recruiting software company Workable, says there are plenty of exciting innovations and developments like new niche job boards and applicant tracking systems popping up daily. But he […]
A Publisher’s Guide to Pinterest Strategy
Pinterest has had an astonishing rise to prominence since it started as a closed beta operation in March 2010. In March 2011, Pinterest launched an iPhone app that proved very popular, and by December 2011 Pinterest was one of the top ten social networking sites. By August 2012, Pinterest was the fourth largest source of […]
Do You Have a Black Friday Strategy Yet?
Black Friday prep: It’s a tradition that’s as essential to the American Thanksgiving Day as turkey, stuffing, and cranberry sauce. Once everyone has been fed and the sports games have been enjoyed, families crowd around huge sheaves of advertisements to plan out their Friday shopping expeditions. Which stores are open when? Who has the best […]
Should You Try User Generated Content?
Love it or hate it, user-generated content continues to make the debate circuit. There’s a line of demarcation between professionally written content and the words of laypeople. You want your publication to be relatable, and that’s not always easy. By giving users the freedom to add their own opinions to your site, the line begins […]
Monetizing Content for Newspapers, and How You Can Make it Better
Some news organizations are seeing year-over-year incremental growth in revenue. However, most of them are seeing declines. Digital Advertising There are two metrics that are of particular concern to media companies, the first of which is digital ad revenue. For most of the newspaper industry, that number grows, but by less each year. Consider the […]
4 Ways Your Healthcare Job Board Can Offer More Value
As unemployment and underemployment remain high these days, healthcare professionals are seeking careers and open positions more than ever. Although this may seem like bad news, it can actually be positive news for people who run or wish to create healthcare job boards. While traditional job boards on the web focus on offering a myriad […]
Why the iPhone 6 Could Be a Big Win for Mobile Ads
According to the Pew Research Journalism Project, more than two thirds of all revenue for domestic news sites comes from advertising. A visit to major or niche news sites quickly reveals advertising banners, side bars filled with ads and text interspersed with advertisements relevant to the story. But the movement to digital devices is changing […]
The Explosion in Digital Ad Spending and What It Means to You
Global advertising buying continues to rise and digital advertising is a huge part of that growth. According to the TechCrunch website, the total advertising buy for the global market in 2013 was $503 billion. That is a steady growth of 3.5 percent from 2012, but those numbers are expected to pick up their pace as […]
3 Reasons Retention Reigns Supreme
Retaining advertising clients is something that is almost frowned upon by traditional advertising sales managers. With the “most new client” contests and the praise heaped upon sales representatives who “open those new doors to opportunity,” newspaper managers often forget that retaining clients is actually the smartest way to do business. These days, the Internet threatens […]
Native Advertising for Publishers: What Really Works?
As a publisher, native advertising is a great way to attract new customers and build your brand, but only if you use it correctly. Unfortunately, many publishing professionals are unsure about how to properly employ native advertising on their websites and companion sites. As a result, many end up turning to advertising agencies for help, […]
Analyzing the Programmatic Phenomenon
Every industry develops lingo and acronyms that are relatively unknown to anyone outside the industry. That is why people who are not involved in digital advertising have no idea what programmatic advertising is. But, the people who make their living buying and selling advertising space on websites, mobile computing devices, online videos and search engines […]
Job Aggregation: Is It The Future of Your Job Board?
Operating a job board today is much different than the old method of providing classified ads in a newspaper. The digital landscape offers opportunities for job boards and candidates like never before, and one of the most significant possibilities available online for job board owners now is job aggregation. Essentially, job aggregation is the process […]
Are There Serious Problems Ahead for Paywalls?
The world of print journalism has changed dramatically in the last decade. Since the 1990s, various media outlets have folded, have migrated to an entirely online business model, or have paved the way for hybrid online-print approaches. Many hailed the development of the paywall, a model that required readers to pay to access online content, […]
Why Your Site’s Audience Development Doesn’t Rely On Your Budget
Your online publication may look great and have great content, but that does not mean that you are getting great traffic. The biggest misconception that many website owners have about audience development is that they need to start investing a lot of money into marketing their site to get the kind of traffic that they […]
Should You Pay for Promotion on Facebook?
Paying for traffic to a website or other online destination is a practice that was borne out of a number of online marketing tactics that have been around as long as the Internet, including SEO and paid search results. With the proliferation of social media, more and more companies then began to see the value […]
More Signs of Mobile’s Momentum
When it comes to making a purchasing decision, more and more people are turning to their mobile devices to conduct research. In fact, a recent study by xAd and Telemetrics found that mobile device usage accounts for 64 percent of the average consumer’s online life. In addition, 42 percent of study participants said that they […]
The New York Times Makes a Move Toward Audience Development
What does it take for a newspaper that built its reputation on print to become successful in the digital age? That is a question that respected publications such as Time Magazine, the Wall Street Journal and the New York Times have been asking for years. As more and more print publications shrivel and fall apart […]
Online Job Ads Soar in Chicago
August of 2014 brought some surprising and positive news for Chicago-area job seekers in the form of an increase in the amount of online job ads posted. In fact, 165,600 online job ads were posted during the month of August, beating out the previous month by 9,400 postings. This upward trend was also witnessed across […]
The Growing Importance of the Audience Development Specialist
Where journalism and marketing converge, that’s the niche where you’ll find the audience development specialist. Staying on top of the latest trends is not a new idea, but it is one that’s challenging to get right. And that’s where this job shines.It seems that technology and trends change almost daily. What was exciting and new […]
Job Boards: Is It Really About Compatibility?
Compatibility has long served as the cornerstone of dating services, including the major Web-based matchmaking services. But while at least one of these services is trying to apply the concept toward the business recruitment world in an effort to expand its customer base, a genuine match between the needs of the candidate and the employer […]
Jeff Bezos Offers Free Gambling Lessons
Jeff Bezos is the CEO of Amazon.com and potentially one of the most polarizing figures in the corporate world today. Martin Sosnoff is a respected financial columnist for the Forbes website and Sosnoff has recently called Bezos “borderline psychotic.” When a respected financial observer from one of the most respected financial publications in the world […]
5 Ways to Tie a Healthcare Career Fair Into Your Website
Career fairs are great opportunities to attract new talent to your business or organization, but they can also be great opportunities to promote your products or services. Many organizations that hold career fairs use their websites to get the word out, but there are actually a number of ways to tie in your website before, […]
The Importance of a Digital Community for Trade Associations
Virtually any type of group can benefit from harnessing the power of the Internet to communicate, and trade associations are no different. These days, digital communities can provide trade associations with the ability to provide useful information to members, offer updates on the latest in industry news, and also organize meetings, both online and off. […]
Expert Interview with John Philpott on Being an Influencer
If you want to differentiate your site from all the other job sites populating the web today, then it’s critical to not only have a niche, but also become an expert in that niche. To ensure that your site not only remains useful, but also continues growing, the solution is simple, says John Philpott, CEO […]
Local Media Consortium Reaches Deal with Yahoo
The idea that the Internet should be for local advertising as well as national audiences was reinforced recently when the Local Media Consortium, an organization that is made up of 55 local media advertising organizations, signed a three-year marketing deal with Yahoo. This is one of the tools that Yahoo intends to use to try […]
How Widgets Can Boost Your Job Board
Want a wee widget to help your job board shine? Widgets are little applications that perform a simple function. They usually take up very little space, but they make your web site far more functional, both for you and for your users.Why Widgets?Many web sites are complex, but few can compare to the data that […]
Why ‘Click Bait’ is Not the Answer for Your Online Publication
Every newspaper editor or publisher wants visitors to his or her website, but at what cost? While most publications provide only relevant online content through their websites, others use an unsavory tactic called “click baiting” in order to draw in readers. Click bait refers to the practice of presenting potential readers with catchy headlines that […]
Expert Interview with Tony Restell on Social Recruiting
Social media is becoming more and more important in recruiting, and no one knows that better than Tony Restell. As the founder of Social Hire, Tony specializes in leveraging social networks to deliver recruiting results. He laid out for us the new frontier in finding the right employee for the right job. SEE ALSO: How […]
3 Lessons to Learn from 100 Years of Variety
In 1905, Sime Silverman had an idea to launch a weekly entertainment newspaper that would the only source anyone would ever need for entertainment information. He wanted it to be the one resource that entertainers, entertainment business professionals and fans used to find out what was going on with the world of radio, movies and […]
Expert Interview with Antonino Tati on Standout Online Content
Established in 1997, Cream Magazine has always offered pop culture lovers an alternative to the gossip rags found in the checkout line at the grocery store. Publisher and editor Antonino Tati maintains that the magazine’s fresh voice has allowed the publication to grow its audience, even as it stopped printing in 2011, opting for a […]
How Negative Feedback Can Help Your Job Board
You probably don’t want to hear about what’s wrong with the job board that you’ve developed. However, you need to hear it.Your Awesome Job BoardPerhaps you’ve defied the odds. Your family tried to talk you out of it. Your friends laughed at you. But you knew you could do it, and so you moved forward […]
4 Ways to Boost Traffic to Your Healthcare Site
When it comes to increasing traffic to your healthcare website, there are two different types of advice you should consider. There are some very good tips out there for increasing any kind of blog traffic that will work in any industry. Those kinds of tips will help you to boost your traffic and appeal to […]
Expert Interview with Chris Bale on Niche Job Boards and Recruiting
Chris Bale is an expert on niche job boards and niche recruiting; after all, as the founder and head of eTaxJobs, niche recruiting is all he does. Chris talked to us about niche recruiting, how to get the most out of a job board and how employers can do more with their employment search. What […]
Folio Webinar Review: Creating Bookazine Revenue Streams
In June, 2014, Folio presented a webinar featuring guest speaker, Rob Clements, senior account manager for Ingram Solutions. Clements has special insight on the topic of monetizing archived content, and understands how it can grow your audience and create a new revenue stream.This webinar, “Creating New Revenue Streams: Transform Bookazine Content with New Channels and […]
Healthcare Hiring Landscape in 2014 & Beyond [Infographic]
Healthcare professionals are in demand and, according to a Glassdoor survey, they are on the lookout for better jobs. Healthcare is also projected to surpass professional and business services to become the largest segment of the U.S economy. This expansion, from the current 11 million healthcare jobs to 15 million by 2020, means that competition […]
Expert Interview with Chandra Turner on Recruiting Millennials
College grads are entering a new and uncertain job market. Even in publishing, they’re not sure where to start, so Chandra Turner’s made it her job to show them how to work in the publishing industry at Ed2010. She took a moment to talk with us about how the recent graduate finds a job.Tell us […]
Should You Step into Bitcoin for Content Monetization?
Revenue is always at the forefront of every publisher’s mind — earning it, and finding new avenues to earn more. But what about Bitcoins? Is it worth your while to investigate new revenue streams from something that’s intangible and fully digital, yet has value?Bitcoin is a confusing concept for most people. The Bitcoin website describes […]
Which Niche Industries Need Specialized Job Boards Now?
The buzz is all about niche job boards. The mega job hosting sites have plenty to offer on a grand scale, but niche makes it more personal. The question is, which industries are growing; which have a stronger potential niche market than the others?The best approach is to go straight to the source, and that’s […]
Content Creation Takes Over Where User Generated Content Leaves Off
Back in 2005, YouTube premiered online. It was the latest in a concept known as User-Generated Content (UGC). Of course, the content on YouTube was unique for the web at that time. It was all video.The rest is history. YouTube took off like a rocket. It was acquired by another Internet company that you might […]
Webinar Review: Crowdfunding and Micropayment Revenue Streams
Making more money is at the core of every business. Sometimes you need to look outside of the box to find new streams of revenue. By taking a look at what other businesses have done successfully to raise funds, you can create a new marketing plan with these ideas at the forefront. The LocalMedia Association […]
Can Monster Regain Its Mojo?
To say that things with Monster.com have been a bit chaotic lately would be an understatement. After dealing with two major data breaches in 2007 and 2009 that caused identity theft issues for millions of users, the company was notified by NASDAQ that it could be delisted from the market because it was not reporting […]
The Time is Now for Top-Level Media Executives to Tread into Social Media
The role of today’s media executive is dramatically different from what it was a decade ago. New skills are required, and new tools are available to help media executives make the most of their digital publications. Social media is a cornerstone of the new media experience, and if you’re ignoring social media, you’re shortchanging your […]
For Healthcare Job Boards, the Candidate Always Come First
One of the most important elements of any business is to have an intimate understanding of the business model. If a business does not understand where its revenue is really coming from, then it is going to make bad decisions. On a healthcare job board, the revenue is generated by employers who pay for the […]
NY Times Paints Bleak Picture for Print
Oh, print. Where have you gone, and more importantly, where are you going? In 1475, the first English book was published, and print began to filter to the masses. A mere 150 years later, the first newspaper came out. Compared to the slow rise of print over many hundreds of years, the rise the web […]
How to Monetize Your Website without Ads
These days, it seems like ads are everywhere, including on billboards, on television, on the radio, and, of course, on the Internet. In fact, it almost feels like you can’t visit a single website today without being hit by a banner ad, a pop-up ad, a pop-under ad, a video ad, or any number of […]
5 Reasons Why Online Audience Engagement is Important for Everyone
Connecting with people is ultimately what drives sales in today’s market. SEO content may have been the king in the past, but it has been replaced with online audience engagement. Although high-quality, interesting content is the best tool for engagement and can be used as a conversation starter on social media platforms, it cannot stand […]
Political Advertising: The Money-Hungry Beast Returns
As November 2014 is quickly approaching, you’ll be seeing the leaves changing and the temperatures dropping soon, but as this is an election year, you’ll also be seeing plenty of something else: political ads. Love them or hate them, political ads have become a staple in America’s electoral system, and politicians are willing to spend […]
Net Neutrality: What’s at Stake for Broadcast Media Sites?
What is the Internet? To some, it’s an organic and evolving community that’s built of ever-shifting networks of people. To others, it’s the Wild West, in which cat photos or the meme of the day dominates over government press releases, for better or for worse. Should There Be a Boss of the Internet? Control of […]
5 Ways This New Healthcare Tech Association Can Build a Big Online Audience
In August, 2014, the makers of medical practice software gained what online publication, Associations Now is calling a “unified voice and a new educational and accreditation resource” with the launching of the new Healthcare Tech Association. The association is hoping to develop more revenue by introducing a companion website. Taking some key steps in the […]
Expert Interview with John Bardinelli on Niche Job Boards
Not all of us wake up one day and decide to start a narrowly targeted job board. But then, not all of us are John Bardinelli, a freelance writer and owner of Video Game Journalism Jobs. John spoke with us about what it takes to run a job board with a narrow focus. SEE ALSO:How […]
The Best Online Classifieds Attract the Best Candidates. Here’s How
The responsibility for classified creation falls on the employer, not the job board owner. But you are charged with building the best community you can. Great classifieds are part of that community, so it’s in your best interest to help educate and guide employers about how to make them stand out. There’s so much more […]
RealMatch Ranked in Top 25% of Inc. 5000 Fastest Growing Private Companies
There’s a familiar face on the Inc. 5000 list for 2014. RealMatch has been recognized as one of the fastest growing privately held American companies, and that brings both its business model and performance-based recruitment solutions into the spotlight. RealMatch wasn’t just honored, but also ranked prominently in the top 25 percent. This ranking represents […]
6 Trendy Topics for Healthcare Sites to be Aware Of
As the old saying goes, “content is king.” When you run a healthcare website, this means staying current on the latest trends. Since these trends are constantly changing, this is often a challenge, but it’s necessary if you want to keep consistent traffic coming to your website or blog. Here are six current topics that […]
Should You Really Be a Digital First Publisher?
Gone are the days when people simply picked up a newspaper, magazine or turned on the television for entertainment, education or news. Now more than an ever, people are turning to digital devices. According to CMO by Adobe, From August 2012 to February 2013, there was a 200 percent average growth in readers of digital […]
The 3 Most Important Statistics for Measuring Job Board Success
If you run a job board, you know it is important to monitor your board’s vital statistics if you want to know whether the website is a success. You need hard numbers to track your recruiting success, but with so many content management systems available to analyze these numbers, it is easy to become overwhelmed. […]
5 Rules of Sponsored Content
In order for sponsored content on your trade publication website to give you and your sponsor maximum return on investment, you have to look at sponsored content differently than you do traditional advertising. Sponsored content, when done properly, isn’t “in your face” like banner ads, and measuring ROI for this content is a process that […]
Responsive Design Can Set Your Job Board Apart
Mobile usage reached a landmark milestone in 2014: internet access via smartphone and tablet surpassed PC access for the very first time in history. And this is just the beginning of the mobile era. More than half of American adults own smartphones, and that number is expected to continue to rise. These statistics clearly suggest […]
Expert Interview with Gavin Hammar on Getting Your Brand Noticed
In 2014, social media marketing will be all about visual content, says Gavin Hammar of social media management platform Sendible. In order to stand out from the other posts in a stream, it will be even more critical for organizations to share interesting and powerful images. “We are also expecting social media advertising to really […]
5 Things Doctors Look for in a Job Board
Few job searchers have an excess of time on their hands, but physicians may be even more discerning than most when it comes to choosing a job board. Certainly, not all job boards are created equally. Here are five things physicians look for when choosing a job board. SEE ALSO: What Resonates with Healthcare Job […]
Native Advertising for Local Publishers On the Rise
Native advertising is advertising delivered in the form of content built around an ad or a brand, and it has grown appreciably in 2014. In fact, JP Morgan predicted that native ads will become the standard ad format on mobile platforms, and will move onto the desktop increasingly. It is expected to be a nearly […]
What Resonates with Healthcare Job Seekers?
If you’re a healthcare recruitment advertiser or a career center manager, then it’s important to understand how to attract quality healthcare professionals.As with recruiting for any particular discipline, there are distinctive best-practices when it comes to searching for and locating excellent healthcare talent. Understanding what moves healthcare professionals to action is step one. Here are […]
Create a Job Board that Keeps Recruiters Happy
It seems as though job seekers are the primary market for your job board. However, recruiters are the people who will use it over and over again.Think about it: Once a candidate has been placed, it’s not likely that he or she will be looking for a job for a long time. However, recruiters will […]
4 Things You Need to Know About Local Media Audience Development
Local Media Association’s annual Innovation Mission might be an exclusive event, one that only a handful of media executives participate in. But what they learned in 2014’s multi-city pilgrimage shows the state of media, where it’s heading, and how to steer in the right direction. LMA’s mission taps into the minds of leaders in the […]
How to Boost Value for Brand Advertisers with Recruitment Advertising
Online advertising is up, and projected to increase. Recruitment advertising is also on the rise. Combine the two, and you could have a powerhouse. The key is using that knowledge the right way. The majority of digital publishers have taken the mass approach, trying everything imaginable, knowing that something, somewhere, would probably work. With so […]
How Your Niche Website Can Lure Visitors from Outside Your Field
If you’re like most of the owners with a niche website, getting new traffic is probably a challenge. This is especially true when your niche is of interest to only a small group of people. You may have thought about trying to lure visitors from outside your field to help increase your website’s traffic, but […]