How Creative Should Healthcare Recruitment Ads Be?
A generation ago, hospitals could count on filling healthcare staffing positions through classified ads in local papers. While newspaper classified ads are still used, healthcare facilities and recruiters in the healthcare industry now employ other techniques as well, such as open houses, job fairs, incentive programs, and online job boards. Every other sector uses these […]
Expert Interview with Imriel Morgan on Mobile and Social Recruiting
Unless you stopped leaving your house sometime before the Y2K bug was expected to destroy the world as we know it, you’ve probably noticed that mobile devices are kind of a big deal.And if you’re a business owner who wants to recruit top-notch employees more effectively, then experts advise you jump on the mobile bandwagon […]
Webinar Review: Native Advertising for Publishers Fulfills its Promise, and Then Some
Peter Conti, VP of Sales and Marketing for Local Media Association (LMA), recently held a webinar where he discussed “Native Advertising Update for Publishers: Stunning Revenue Growth Ahead.” Conti, who once worked for Borrell Associates as Media Outlet Consultant before joining Local Media Association in 2012, begins this webinar with the information that content marketing […]
Bottlenose and Critical Mention Combine Analytics Across Broadcast and Social
It’s not difficult to spot trends on social media. Facebook and Twitter, for example, display trending topics on the sidebar. Trends on radio and television are a little more tricky to spot. Still, a lot of that information can be gleaned from the entertainment reports. Wouldn’t it be great if there was an analytics tool […]
The 4 Most Popular Job Boards for Nurses
Niche job boards for nurses have one thing in common — they help connect the right nurses with the right employers. Beyond that, there’s a lot of variation among the most popular ones with the highest traffic. Some job seekers want to get in, find a job that they want, and get back out again. […]
How to Handle Customer Service with Digital Publications
In the print era, customer service often revolved around issues like starting and stopping delivery for customers on vacation, or addressing complaints about newspapers not arriving or being left in puddles. In the digital news era, customer service is very different. Today you may have customers confused about whether to buy an app through an […]
How to Boost Audience Development for Your Healthcare Publication or Website
Healthcare’s niche market makes it an ideal magazine or website opportunity. As with any publication, audience development is critical. Your audience determines brand loyalty, and it also drives ad revenue, which can greatly outweigh subscription revenue. Audience development skills are critical to any trade publication, and each industry has its own characteristics. You need to […]
What Questions Work Best for Reader Engagement?
One of the biggest challenges of writing online is enticing readers to click the link and read the content. Questions are a powerful incentive to get people reading, but you need to ask a question they want to know the answer to, and ask it in the right way. Like, for example, our title above. […]
Expert Interview with Jacco Valkenburg on Social Recruiting
Whether it’s a business hoping to track down more qualified job candidates or job seekers wanting to get on the inside track with a coveted position, employer branding and recruitment consultant Jacco Valkenburg recommends harnessing the power of social media.“Instead of relying on selecting from the best possible applicants, organizations can use social media to […]
Striking a Balance Between Technology and Content
It seems as though technological upgrades are happening every week. You can’t browse news websites for too long without coming across an article mentioning the latest smartphone hardware technology, mobile operating system, analytics tool, or website plug-ins.As a result, you might find it tempting to fall into the “toy box mentality.” That is, you tell […]
How to Maximize the Potential of Your Healthcare Association’s Membership
Healthcare association leaders face a constant effort to build or maintain their membership base, by recruiting new members and retaining existing members. The Internet gives healthcare associations many ways to maximize the potential of membership and at the same time build the association’s earning power. Broadly speaking, this involves taking the time to determine what […]
Webinar Review: Peter Weddle of IAEWS on Career Center Management
A recent webinar, entitled “Best Practices in Career Center Management,” highlighted the various means that career center professionals can use to promote their businesses and keep their clients happy.The webinar was presented by Peter Weddle, who is the executive director of the International Association of Employment Web Sites (IAEWS). He’s also the CEO of […]
6 Ways to Boost Audience Development for Your Healthcare Website
According to the Pew Research Internet project, nearly three-fourths of Internet users looked up health information online in the past year. Most people begin their online search for health information with a search engine, so if you operate a healthcare website, you need to compete effectively for search engine traffic to build your audience. Audience […]
Expert Interview with Matt Berndt on User-Friendly Job Sites
The answer to building an audience of job seekers to your job board is simple, says career expert Matt Berndt: Respond to questions quickly, honestly, candidly and with helpful information, specific to what the person was asking. Oh yeah, and offer actionable advice. “People don’t want to hear from you long after their need […]
Go Where the Healthcare Candidates Are: Mobile, and Social
Are job boards headed for extinction? If you listen to the rumors, they certainly are. You might even think their eminent death is drawing near, but then again, those same rumors have circulated on and off since 2011 and jobs boards are still alive and doing well. Although it doesn’t appear that job boards are […]
Use Social Media to Target Healthcare Professionals
When it comes to searching for healthcare jobs, the landscape across the Internet has changed dramatically over the last several years. While the job board remains the foundation for online recruitment, some job board managers may worry that with all the new social media options, the job board is on its way to extinction. What […]
Expert Interview with Edoardo Bounous on Managing a Job Site
For employers hoping to find the most qualified candidates, it all starts with writing a job ad that offers a clear picture of both the job – including responsibilities and type of contract – and the company, says Edoardo Bounous, CEO for Jobrapido, a job board that aggregates job listings by location. “For jobseekers, it […]
5 Ways to Find New Advertisers for Your Trade Publication
Trade publications are facing the same stark issues with advertising that many others in the publishing industry are also dealing with, but with an added issue; their pool of clients just isn’t as big as a general interest publication. So how do you find new advertisers in a smaller pool of fish?Look for Problems to […]
Running a Political Job Site with Tom Manatos
There’s no rest for the owners of job boards – especially if their sites are targeted to people hoping to work on Capitol Hill.And Tom Manatos, founder of TomManatosJobs.com, a board focused on connecting job seekers with careers inside the beltway and beyond, should know. SEE ALSO: How to Make Your Niche Job Board Stand […]
Social Media is Big, but Job Boards are Still Tops
Social media was supposed to make job boards obsolete, right? Well, that hasn’t happened and it’s not likely to happen. Social media is great for sharing and keeping in touch, but few people use social media primarily for career-oriented self-marketing. People certainly build connections online related to working life, but the “social” in social media […]
Save the Date: NAB Small Market Television Exchange September 18 – 20
Are you a television broadcaster with an eye towards audience development? Are you looking for new ways to your grow your business? Then you should attend the NAB Small market Television Exchange (SMTE). What Is The SMTE? The SMTE is the only national meeting designed exclusively for small market group executives and station television broadcasters […]
Interview with Ryan St. Germaine on Online Job Boards
There’s no question that online job boards have the upper hand over now-prehistoric-seeming print classified ads, but that doesn’t mean site owners get to sit back and enjoy the view from the top of the employment advertising ladder.Perpetually shifting technology presents site operators with huge challenges. “User experience is so important, but the factors that […]
Madison Avenue Meets Wall Street: Advertising Index for Publishers Goes Live
A leading publisher in the advertising trade is on a mission to increase transparency in buying and selling advertising for publishers. MediaPost Communications is set to introduce the RTB 500, a new index that works similarly to the S&P 500 and other stock indexes familiar to the denizens of Wall Street. But rather than stock […]
Plan Now to Attend the October 2014 Media Next Show
In the publishing industry, it’s as important as ever to network with industry experts and insiders and stay up to date on what’s happening in the industry. One of the best places to do that is at this October’s MediaNext conference in New York City — the biggest networking event in the magazine and digital […]
How Recruitment Advertising Generates Non-Dues Revenue for Your Trade Association
Trade associations are natural fits for recruitment advertising. Employers with half a measure of common sense make trade associations one of the first places they inquire when looking for a candidate with a specialized skill set. But it can remain unclear for many what the benefits are. Here are just a few of the ways […]
Mom of Autistic Teen Launches Special Needs Job Board
An estimated 70% of Americans of working age with disabilities are not working, and this increases poverty and other societal problems. People with disabilities have more access to high-quality education than ever, and technology has evolved to the point where people with disabilities are better able to show how much they can contribute. Most Americans […]
The International News Media Association Summit is Coming!
This October, the International News Media Association will bring together the media industry’s leading executives and professionals for its annual INMA Revenue Transformation Summit at the Grand Hyatt in Denver, Colorado. Taking place on October 6-7, the summit will focus on the various revenue efforts by media companies to give newspaper professionals fresh ideas to […]
The Many Niches of Healthcare Blogs
Healthcare is an enormous industry, with many facets. And you don’t have to go very far to find extremely specialized healthcare blogs. Why has healthcare created so many niche healthcare blogs, and does that reflect on other industries and their blog opportunities? Natural NichesHealthcare blogging is interesting because, in a sense, the audience comes already […]
Could PDF Replicas be the Audience Development Tool You’ve Been Looking For?
Audience development is an important factor for all newspapers and magazines. Without a paying audience, how will you have the money to keep printing and stay in business? With the world moving towards technology, you need to keep up and PDF replicas could be the tool for you. What Are PDF Replicas? These are just […]
5 Misconceptions About Blogs and Website Monetization
On the Internet, there’s little truth to the conventional wisdom, and this is especially true with monetizing a website or a blog. Website monetization can be a great source of income, but it can also be difficult to parse. Here are a few misconceptions about monetizing your website you’ll see far too often. SEE ALSO: […]
5 Ways Newspapers are Using Social Media
Old media, meet new media. A recent report from the Indiana University school of journalism shows how journalists in the United States use social media. The report is entitled “The American Journalist in the Digital Age.” It’s authored by Laura Willnat and David Weaver, both journalism professors. The authors surveyed more than 1,000 U.S. journalists […]
Expert Interview with Marcos Lujan on Job Board Innovations
The task of searching and applying for a new job is stressful enough without adding the complication of trawling endless websites and job boards. So when Marcos Lujan and his two business partners began building Jobmanji at the end of 2012, their goal was to create a job site that was easy to use, offered […]
What the Best Healthcare Job Boards Have in Common
Healthcare is an industry that’s expanding rapidly and is just going to become bigger as time goes on. And that means hospitals and medical facilities will be fighting harder and harder for the best possible candidates, posting on every job board they can find. But what defines the best healthcare job boards? We analyzed 25 […]
Switching Up Broadcast News Marketing: Tap into Emotions
There’s little question that mass media affects emotions. Facebook was recently in the news for conducting a large psychological experiment on nearly 700,000 users by manipulating their news feeds and assessing the effects on their emotions. The study found that emotions expressed by others on Facebook influence a user’s emotions, demonstrating a form of “emotional […]
Print Newspapers are Still the Pinnacle in Audience Engagement
Sometimes the old habits are hardest to break. Just because the world has gone digital, doesn’t mean readers have followed the trend, or even prefer to read digital media. New data available from a study concerning reader engagement found that print newspapers are in the lead. This means print newspapers still provide more reader engagement […]
Tips for Selling Subscriptions in the Digital Market
The riddle of how to monetize your website is a tough one for online magazines and digital content publications to solve. The majority of online readers tend to surf from website to website, reading and engaging with content as it grabs their attention. With the vast plethora of free content available online, it’s becoming more […]
Job Board Doctor, Jeff Dickey-Chasins, Talks About Industry Trends
Recently, we hosted a webinar given by job board consultant Jeff Dickey-Chasis, of jobboarddoctor.com. The webinar looks at job board industry trends identified by an annual survey of over 197 job board companies worldwide. This informative webinar reveals several highly useful insights about both the present state of job boards and job board technology, as […]
Collaboration is the Key to Better Broadcast and Better Reporting
Once upon a time, the news industry was separated into print, radio, and television. Widespread internet adoption added online media, and as internet technology advanced and broadband saturation increased, text, graphics, audio, and video became increasingly prominent on the web. The result was a blurring of the lines between the traditional methods of news delivery. […]
Could Piecemeal Subscriptions Boost Your Revenue?
Give more to get more – could this be the key to growing readerships and boosting revenue for publishers? If the New York Times numbers for their first quarter is any indication, then the answer is yes. The Times reports an increase in subscription revenue that is “outpacing that of ads.” So, could stand alone […]
5 Characteristics of Good Content Writing
Good content writing is more than just words. In fact, writing well is just the beginning of the process. In order to meet the goals of content creation, you will want to make sure the material you’re providing is important to others, digestible, useful or at least enjoyable, and that it monetizes well. Yes, content […]
How Twitter Can Boost Job Boards
With about 255 million active monthly users, Twitter is a resource that you just can’t afford to ignore. The role of Twitter is often three-fold, functioning as a platform for self-promotion, networking, and a way to drive traffic to your site. For job boards, all three of these can be advantageous- creating conversations with your […]
Native Advertising Works for Audience Engagement: Here’s Why
There is a reason why native advertising is so popular. It works. Nowadays, it seems as though digital marketers can’t stop talking about native advertising. Publishers that have become household names have started using digital advertising. These include The New York Times, Forbes, and The Washington Post. Those companies have the resources to invest in […]
5 Tips for Maximizing Your Digital Subscriptions
More readers, including young readers, accept subscribing to online newspapers with paywalls as a fact of life. In the United States, the number of people paying for digital news has remained stable over the past year, according to the Reuters Institute Digital News Report 2014. Last year’s report showed an increase in digital subscriptions, and […]
Expert Interview with Peter Weddle on Smarter Job Boards
The way we search for jobs and recruit for open positions has changed dramatically from the days of scanning the help wanted ads in the daily newspaper. Now both job seekers and employers alike are using everything from social media to mobile apps to video to find the best career matches. And the smartest things […]
3 Reasons Why Trade Publications Should Follow Social Media’s Cues
With a lot of online readers only being able to peruse 140 characters at a time, there have been two questions that have been asked repeatedly: Can trade publications survive? If not, should the trade magazine business adapt to the social media landscape? The answer to both questions is an unequivocal yes. A trade magazine […]
5 Things the Wall Street Journal is Doing, and You Should, Too
The Wall Street Journal is a household name in news for some very good reasons. Small-to-medium-sized businesses (SMBs) that wish to succeed would do well to emulate some of the practices of the most famous financial newspaper in the history of the United States. Here are 5 things that The Wall Street Journal is doing […]
Expert Interview with Patrick Zeng on Targeted Marketing
As an advertiser, it can be tempting to follow the logic that the bigger your audience is, the better chance you’ll have of selling your product. But, cautions Patrick Zeng, CEO of YesUp Ecommerce Solutions Inc., parent company of Clicksor.com, when advertisers try to capture a wide range of audiences across different channels, verticals and […]
What Happens When Job Boards Work too Well?
Can there really be too much of a good thing? Sounds crazy, but it’s true, especially when it comes to job board applicants. Job boards can draw in numerous applicants, making a company’s job of sifting through qualified candidates more difficult. So what happens when job boards work too well? A Flood of Applicants Job […]
How Copyright Laws are Vital for the Future of Newspapers
Almost every day, members of the White House Press Corps challenge the press secretary about the President’s executive actions and legislative initiatives. Elsewhere, sports reporters are writing about the outcome of professional sporting events. At the same time, investigative journalists pore over public records to determine whether or not corporate executives are telling the truth. […]
4 Content Marketing Trends Job Board Managers Should Know About
As a job board manager, you should know about the effectiveness of content marketing. This is not to say that the focus of your board will be on content marketing. You still need job listings as your “go to” strategy for revenue generation. However, content marketing should supplement that strategy. If you haven’t yet heard […]
How the FCC Net Neutrality Ruling Can Hurt Advertising for Publishers
Digital marketers know that their websites will receive superior Search Engine Results Page (SERP) ranking based on a number of factors. One of these factors is affected by the recent FCC ruling on net neutrality. What Is Bounce Rate? The bounce rate is a metric that measures the percentage of website visitors who navigate away […]
The Flaws with LinkedIn’s Job Matching, and How Its Recent Acquisition Might Help
This past February, LinkedIn acquired Bright, a job matching service, for $120 million. This left some people wondering: Why? What Was The Incentive? What was it that Bright had to offer LinkedIn? How did the online networking site stand to benefit from the purchase of a much smaller job matching service? LinkedIn, while used by […]
Content is King, Even for Associations [SlideShare]
Online content plays just as significant of a role for associations as it does for any other organization or publication. The content on your website is a direct reflection of the value of your association. With relevant and useful resources available on your association’s website, members could be more engaged & compelled to participate, renewal […]
Digital Disruption Now Seen Significantly with Europe and Australia Newspapers
Earlier in June, the World Association of Newspapers and News Publishers released their annual World Press Trends Survey. There’s encouraging news and discouraging news in it, but there’s one constant: the importance of the newspaper in society. Not only are newspapers faced with an ever-evolving business model and the constant chase after revenues, it’s at […]
How Can Your Site Take Advantage of World Cup Fever?
The 20th FIFA World Cup is going on right now until July 13 in Brazil, and it’s a huge international event. While the World Cup is receiving more press attention in the US than ever before, it’s still not covered as widely here than in other countries. Stream the BBC, Australian Broadcasting Corporation News, or […]
3 Ways Job Boards Can Get the Most Out of Twitter
The rules that apply to any other online marketing effort apply to marketing job boards as well. One of those rules is this: You must have a presence on social media. Social media gives your job board the online exposure that you’re really not going to get anywhere else. It’s not advertising, so your presence […]
Talent Assessment for Job Boards: What Does the Future Hold?
Job boards can become healthy revenue streams on your websites, but you can’t just stick any job board on your site and expect employers and jobseekers to flock to it. For one thing, expectations on both sides run higher these days. For another, employers have plenty of job boards to list with – why should […]
Google Gives Publishers Ability to Magazine-Style Ads
If you’re a blogger that runs Google’s AdSense ads on your website, then you’re probably aware that Google gives you two options for ads: text and display ads. For each ad unit that you run, you have the option to select to run it as a display ad, a text ad, or either. Magazine-Style Ads […]
The Future of Job Boards: An Interview with RealMatch CEO Gal Almog
The nature of online job recruiting has changed dramatically in recent years, says Gal Almog, CEO of RealMatch. Formerly popular single destination sites like Monster.com are seeing a decline while search engines like Indeed are growing. And the rise of LinkedIn has been a game changer in the market. “But most importantly, the idea that […]
Is Broadcast Media Overlooking an Audience Development Opportunity?
There is an outstanding audience development opportunity that’s being overlooked by many broadcast television companies. The official websites of various television programs haven’t kept pace with the rest of digital media. SEE ALSO: User-Targeted Ads for Broadcast Television? They’re Here! Outranked Broadcast network sites like CBS.Com, NBC.com, and ABC.go.com have been losing Google Search Engine […]
3 Keys to Monetizing Your Blog
So you want to generate revenue from your blog? Great news: It’s possible. However, you’ll want to follow certain principles of effective blogging to make that happen. Here are 3 keys to monetizing your blog. 1. First, Get an Audience If you want to generate revenue from your blog, then you’ll need to attract visitors […]
Audience Development Through Social TV: it’s Just Getting Started
The Golden Age of social TV was just a couple of years ago. Since then, the concept seems to have waned. Some think that its best days are in the past. However, it’s still a viable means of audience development. SEE ALSO: Cross-Platform Ad Campaigns Integrate Social Media with Television Consolidation Social TV is enjoying […]
45% of Companies Find Candidates on Job Boards
It’s summer again and that means another graduating class has moved beyond college or graduate school into the world of working adults. But many of them are finding that job hunting in today’s job market is daunting. The March 2014 unemployment rate for workers under age 25 was 14.5%, more than twice the overall unemployment […]
The Little Newspapers that Could: Small, Digital Papers Turn a Profit
There is still room for success in digital news. Small, local online sites are actually seeing growth in this challenging environment. Survey Says… A recent survey of online local news sites shows that 62% of publishers saw an increase in year-over-year revenues in 2013. Less than a quarter (23%) reported no change and only 15% […]
What Wired and Netflix can Teach You About Native Advertising
Do you remember the “Snow Fall” ad experience featured on The New York Times? That was a creative attempt to take native advertising to a new level. It would appear that Wired has just done something very similar. However, instead of recounting the details of an avalanche, the online magazine is instead advertising Netflix. SEE […]
Expert Interview with Scott Garner About Online Recruiting
It’s getting harder and harder for companies to get attention for, well, anything, even something that people want to hear about. That’s why we took a moment to speak with Scott Garner of ZipRecruiter. When it comes to drawing eyeballs, there’s nobody who needs it more than employers. Scott talked with us about recruiting and […]
RealMatch Wins Red Herring Award
Every year, Red Herring recognizes the top 100 leading tech startups in North America. This year, RealMatch is proud to announce that it has been selected as a Red Herring Top 100 North America winner. The competition for the annual award is always tough. Every year, approximately 3,000 tech startups that were financed in the […]
Make Your Reservations Now: Job Boards Summit 2014
Job boards are continually evolving. It’s a requirement for remaining relevant in the age of social media, mobility, and big data. In June, Jobg8 is hosting Job Board Summit 2014 North America for industry experts, clients, and job board professionals for two days of discussion and presentation of relevant, thought-provoking topics related to job boards. […]
Tom Patterson, of Harvard, Discusses Knowledge-Based Journalism and Retraining the Press
Tom Patterson is the Bradlee Professor of Government and the Press at the Harvard Kennedy School’s Shorenstein Center on Media, Politics and Public Policy. He recently shared his beliefs for the future of knowledge-based journalism, including public interest and globalism in an interview. Here is an overview of his interview, with the most important parts […]
Omni Channel: How Retailers Can Integrate Advertising’s Next Big Thing
When it comes to omni-channel retailing, the question is not if you should use it, the question is when you should use it. The answer to that question is now. What Is Omni-Channel Retailing? Omni-channel retailing provides a seamless approach to the consumer experience through all available retail channels. It enables your potential customers to […]
Mobile B2B Advertising for Publishers is on the Rise
It’s hard to believe that just a few years ago the mobile advertising sector basically didn’t exist. Today, mobile is the ad industry’s primary focus, and B2B advertising won’t be left behind. B2B publishers are adapting to the mobile trend by ensuring websites are mobile-optimized so they can take advantage of the monetization opportunities mobile […]
Newspaper Acquisitions on the Rise, but is that a Good Thing?
By now the whole world has noticed the consolidation in media properties over the years. That consolidation could extend to smaller newspapers. Why Smaller Newspapers? Larger media companies find small newspapers an attractive investment for one reason: cash flow. Additionally, those newspapers have dramatically dropped in value, just like their bigger brothers. That means that […]
Cross-Platform Ad Campaigns Integrate Social Media with Television
It was only a matter of time. Social media is on its first date with television. Thanks to a new partnership, companies can accurately measure the impact of their TV ads with social media analysis. The Concept You might have heard of BrightLine. It’s a company that is “the leading provider of rich media advertising […]
Why Marketing is Critical to Audience Engagement
You produce high-quality copy, but that might not be enough. With publishers facing a fragile market and audience engagement remarkably low, the signs might seem to reveal an overall lack of interest in news. Nothing could be further from the truth. The reality is that the audience is still there, but some newspapers and trade […]
Top 10 Drivers in Recruitment Advertising Sales
Almost every media entity you talk to these days is experiencing lower budgets, fewer calls and loss of customers. 2013 was yet another year that we saw even more fragmentation in the channel choice for recruitment advertising, which left consumers with more options available than ever before. What can your sales teams do differently that […]
How to Turbocharge Your Social Media Recruitment Advertising Efforts
Social media is becoming a focal point for job seekers and recruiters, either in terms of advertising of positions, or as a supplement more established recruitment techniques like the use of job boards. A number of startups are launching tools designed to work with social media to help employers find job candidates and job candidates […]
The Evolution of Digital News, and a Glimpse of Where it’s Headed Next
In 1981 it cost $10 to access The New York Times online just for a day. That access also took two hours to download. Nowadays, most online news is free to access, although some newspapers are charging for subscriptions. Here is an overview of how digital news has evolved and where it could head next. […]
What ‘Job Matching’ Really Means
If you have ever posted a job opportunity on a job board, or applied for a job through one, you may have encountered the term “job matching.” The same is true if you are looking for job board software as part of your website monetization platform. Job matching is a particular way of determining how […]
Native Advertising Evolution: Gearing up for the Long Haul
While native advertising is a popular means of raising revenue for publishers, it’s not always practiced effectively. In fact, most websites that use native advertising find that it’s not generating the expected amount of income. About 2/3 of people who view online content will remain engaged for 15 seconds or more. However, only 1/3 of […]
What the Wall Street Journal Can Teach About Advertising Innovation
Innovation has always been good, but it hasn’t always been as critical as it is right now. For a century or more, industries could rely on scalable efficiencies to survive. They could lower their costs after surmounting high barriers to entry or scale up publication to take better advantage of economies of scale. Publishers could […]
How to Make Your Niche Job Board Stand Out
Do you want your niche job board to stand out from the competition? If so, then there are certain best practices that you should follow. Here are 4 great ideas to give your job board a competitive advantage. 1. Easy Navigation We live in a time when almost everybody is very busy. Yes, this includes […]
4 Things You Need to Know About the White House Report on Big Data
The federal government has released a report about big data and privacy. It’s not only a broad overview of the entire big data concept, it also has several salient points for online advertisers. Here’s what you need to know about the White House report on big data. SEE ALSO: 5 Problems Even the Best […]
Why Analytics and Performance Metrics are the Future of Online Job Postings
Analytics and performance metrics are critical to anyone who wants to have a successful website, run a successful business, or troubleshoot problems in general. Successful website owners routinely examine a number of performance metrics like time spent on site, bounce rate, and where site traffic comes from. When you know that, for example, you get […]
Opt-in Print Advertising: What’s Working Now and Why
Although print advertising is on the decline, some publications have managed to find creative ways to generate additional revenue. One of the ways that they do that is with opt-in advertising. Opt-in advertising, in case you are unfamiliar with the concept, is a form advertising in which the recipient of the ad has specifically requested […]
3 Things Big Media Outlets are Learning from Digital Startups
Established names in television, including MSNBC, NBC Universal, and CBS are entering into partnerships with promising internet startups. Is this merely a case of media company midlife crises causing these old-guard companies to buy the equivalent of a hot new sports car, or do these partnerships represent a smart new strategy to bring digital promise […]
Tech and Retail Weaken Ad Revenue, but Not for Everyone
The magazine industry hasn’t had a very good start to the year. Specifically, publishers saw first quarter ad revenues weaken for both the tech and retail sectors. Overall, the number of print magazine ad pages fell by 4% in the first quarter of 2014. Their digital counterparts didn’t fare much better. They saw a 7% […]
Cross-Channel Attribution: What it is, and Why it’s Important
If you’re an experienced marketer, then it’s likely that you’re using a multi-platform strategy in an effort to reach as many people as possible. That’s a great way to promote your brand, but do you know which parts of your strategy are the most effective? More importantly, do you know which parts are the least […]
Audience Engagement with Video: Why it Works, and How to Use It
Picture this. You’re clicking through the pages of your favorite digital magazine, and you come upon a video. What do you do? Embedded video is like a beacon. You either watch it or make a choice not to. It’s so simple to click the button and see what’s waiting inside that little box. Audiences love […]
Will 2014 be the Year When Mobile Dominates for Good?
More than one-quarter of internet access now comes through mobile devices rather than desktop or laptop computers. In decreasing order, Android phones, iPhones, iPads, Android tablets, and Blackberry devices are used for internet access on the go because of their convenience and ”untethered” quality. ”Mobile-only” internet users are growing in number as well. A 2012 […]
What’s the Next Evolution for Job Boards?
Innumerable new technologies have been released for job boards just over the past couple of years, and the overarching goals of all of them are to make hiring more efficient and provide a better job candidate experience. But actual “one-stop shopping” for hiring will probably never come about, and perhaps it doesn’t need to. Hiring […]
Print Advertising for Publishers: Is Innovation Possible?
It seems as though digital media offers limitless possibilities for creative advertising. However, some wily designers have managed to produce very innovative advertisements on “old school” media like printed newspapers. For starters, yes, there is still a demand for the printed word. Not everyone has, as of yet, acquired a fully digital portfolio of news […]
Take Charge of Your Job Board’s SEO
Since there are countless job boards already online, and more on the way, you’ll need to have a strategy in place to make your board stand out from the crowd. One part of that strategy should be Search Engine Optimization (SEO). Why is this important? Because research shows that about 2/3 of all job seekers […]
Local Broadcasting’s Ace in the Hole: The Local News
Local broadcasters are uncovering some challenges in our nation’s capital. That’s because the FCC, on a party line vote, restricted the ability of television stations to share advertising in the same market. The FCC has also set aside larger portions of the broadcast spectrum for wireless carriers. However, that does not mean that local broadcasting […]
Separating the Big Job Board Myths from Reality
The internet is great, but sometimes it functions as a highly efficient myth factory. From news stories that eventually get debunked to rumors about famous people, no one can deny the carrying power of a website with a big story in its grip. But sometimes you have to step back and remember that myths develop […]
Expert Interview with Vinny La Barbera on Online Marketing Strategies
If you want to build an audience and grow traffic for your site, it’s important to establish credibility by offering complete and accurate information about whatever product or service you’re trying to sell. And this starts with basic details. Vinny La Barbera, founder and CEO of Internet marketing firm ImFORZA.com, says that one of the […]
Leveraging Social Media for Your Advertisers
Recruitment advertising is a great way to attract talent. However, your advertising strategy should be supplemented with an active presence on social media. The fact of the matter is that advertising will get you the attention of active job seekers. These are the people who are currently seeking a job, either because they are out […]
Local Media Innovation Mission 2014: A Unique Cross-Country Experience
You’ve probably attended many conferences in the past, but you’ve never attended anything like the Local Media Association’s “Innovation Mission.” This is a study tour that gives attendees a chance to visit some of the hottest names in social media and Internet marketing. It’s your best chance to learn more about audience development! The Innovation […]
How Successful are Local Job Sites?
There are a number of local job sites on the Internet. These are sites that only advertise jobs that are within driving distance of a particular geographic location. The idea behind local job sites is that a smaller market is often better. These aren’t websites that receive millions of hits from all over the world […]
Native Advertising Gets an Editorial Makeover
Many publishers have recently opted for native ads to generate revenue from their content. These are the ads that run right alongside the actual content, and often trick the reader into thinking that they are actual content. As a result, they’re often the “go to” option when it comes to selecting advertising for publishers. However, […]
How a Banner Ad Renaissance Could Enhance Audience Engagement
Traditional banner ads have earned their poor reputation. They result in very low click-through-rates (CTR), they’re typically viewed as a distraction when they’re not being totally ignored, and they’re generally uncreative. However, that’s not to say that banner ads are completely dead. Some websites have put some polish on the banner ad concept in […]