3 Twitter Features to Consider for Marketing Your Trade Association
Social media remains a key avenue for professional and trade associations to market themselves and connect with their members. Twitter remains one of the most important large, mainstream networks. But it can be challenging for organizations that are targeting professionals to deliver a lot of value or have a big impact in 140 characters or […]
3 Vital Stats on Modern Day Job Searching
There’s no question that differences in generations exist, especially when it comes to finding jobs. The “Baby Boomer” generation, a stratum of professionals who resulted from the end of World War II, typically found careers based on networking, friend and family connections, newspaper ads, and handshake deals. Generation X, described often as people who were […]
How Can You Grow Recurring Revenue?
Running a publishing website is hard work, and you can add to that hard work if you find yourself having to re-pitch your website to advertisers every year. Instead of getting to the New Year and having to start all over again, you should aim to grow recurring revenue and continuously add value for your […]
Why Your Newspaper Can’t Be and Shouldn’t Be BuzzFeed
If you’ve spent any time on the Internet, and more specifically, on social media, you’ve likely seen the headlines: “20 Celebrities Who Grew Up Homeless”, or, “15 Hairstyles You Never Knew Existed”. Such headlines, often associated with sites like BuzzFeed.com, are meant to get you to click, but unfortunately, they very rarely deliver, even on […]
Measuring Online Engagement & Return on Investment
During a recent webinar, RealMatch was fortunate to have expert speaker Andy Steggle conducting a session entitled, “Measuring Online Engagement & Return of Investment.” These issues are central for both trade publishers and professional associations that work hard to provide members and readers with information that they can monetize in their businesses. Here is a […]
How to Use the Calendar to Create Engaging Content
Do you follow an editorial calendar to drive your content strategy? If not, it’s possible that the addition of a calendar that’s mindful of bigger dates could help dramatically improve both your readers’ experience and the revenue that you capture from advertisers. Editorial calendars can help tie the flow of content and ads to bigger […]
How to Handle Market Share Threats to Your Job Board
Running a job board site means keeping up with the competition, but these days, it’s not just other job board sites that you have to contend with. As the Internet has continued to evolve and expand, a variety of threats have sprouted up for job board site operators, including data aggregators, search engines, and social […]
How to Use Native Advertising That Doesn’t Irk Google
As Internet marketing gets more advanced, each process used to gather an audience gets its own terminology. For the longest time, offering content to an audience on a website was just referred to as offering content, regardless as to whether that content was sponsored or created specifically for a website. In recent years, the idea […]
What Do Newspaper Publishers Want?
While newspapers have existed since the dawn of the printing press, many newspaper publishers are looking to the future for revenue growth. With this futuristic outlook comes many changes, both large and small, but at the same time, these changes are also planned to occur by sticking to basic principles. Below are just a few […]
Attracting & Retaining Members with a Great Content Strategy
RealMatch was fortunate to host a webinar with Hilary Marsh, Chief Content and Digital Strategist of Content Company, exploring the important topic of “Attracting & Retaining Members with a Great Content Strategy.” Professional and trade associations frequently hear that content marketing needs to be a core component of their digital growth and visibility strategy. In […]
3 Ways Your Job Board Can Counter LinkedIn
LinkedIn is undoubtedly one of the most popular professional social networking sites on the web, and many people use it daily to promote their skills and seek out career advancement possibilities. In some cases, individuals who run job site boards have found LinkedIn to be a threat, but it doesn’t have to be. In fact, […]
Why the New York Times is Using Instagram for Audience Development
It’s likely that if you’ve spent any amount of time in 21st-Century America, or even in the 21st Century world, you know the New York Times and you know Instagram, but what you might not know is that Instagram has become a strategic tool in the New York Times’ marketing bag of tricks. As Instagram […]
What to Take Away from the Lack of Interest in the Netflix of Magazines
Print publications continue to struggle in some ways to remain relevant in a digital world, while still maintaining a strong business model in other areas of the entertainment industry. Local newspapers and specialty magazines remain very popular in print format, while national newspapers and general purpose magazines are struggling to find a balance between digital […]
The Changing Relationship between Content and Engagement
If you follow the world of Internet content, then you probably had a feeling that there was going to be a point where there was too much content and not enough readers. MarketingProfs.com did a study that looked at 13.8 million pieces of content that was posted online from January 2013 to December 2014. What […]
What Does the Google-Twitter Partnership Mean for You?
In 2011, Twitter decided that it was no longer beneficial to allow Google special access to tweets that would make it easier for Google to search and categorize specific tweets. Google, for its part, did not see a need to maintain a special relationship with Twitter because Google did not want to designate special resources […]
How to Plan for Your Trade Show Sponsorships
Trade show sponsorships are an effective way to get your industry publication in front of interested readers. But it’s important to strategize: what steps can you take to get the most out of your sponsorship investments? From choosing the right industry platform to pushing for the best effective onsite advertising opportunities, trade shows can be […]
Why Parse.ly’s New Analytics Platform Should Be On Your Radar
If you run a publishing website and are unfamiliar with Parse.ly software, then it is time for you to get familiar, and quickly. In 2012, Parse.ly offered its first analytical software called Dash and it was an instant hit. The software offers detailed insight into what topics and articles are trending on the Internet and […]
How Can a Newspaper Monetize Its Digital Audience?
Monetizing content in today’s digital world has left many print publications scrambling to find alternatives to engage customers and potential customers, but in all of the hurry, it seems a few key points may have been missed. As Matt Lindsay, president of Mather Economics, points out in a recent piece published through the Newspaper Association […]
How Social Media Generates Real Value for Membership Organizations
The Internet has undoubtedly revolutionized the way that everyday people organize and interact within their lives, but it has also completely changed the face of business, industry, and marketing. Today’s business owner relies more and more on the web in order to promote his or her business, and marketing professionals representing such businesses are finding […]
Job Aggregation – Is It The Future of Your Job Board?
Job hunters and potential employers are utilizing the Internet to a greater degree than ever before and that creates opportunities for your job board. If more job hunters are using the Internet to find work, then it would stand to reason that your job board should be extremely busy. But there is actually an over-saturation […]
What to Do when Email Fatigue Sets In
Email has become one of the most valuable tools for both individuals and business owners, and when the two mix, consumers become a major part of what email has to offer. Unfortunately, because email has become such a huge part of many people’s daily lives, it can tend to become taken for granted, and in […]
Why Hispanic Online Video Consumption Needs to Be On Your Radar
If you’re a savvy trade publisher, you already know that video is one of the keys to success in marketing your business throughout 2015 and beyond. But when it comes to demographics, who are you counting on to bring about the most revenue? While white males in their late teens and early twenties are still […]
5 Ways to Identify New Advertiser Prospects
The proactive online publisher is always looking for new advertisers and new forms of revenue that can help to grow their website. In order to find new advertisers, you need to be persistent and creative. It is not enough to simply identify a potential advertiser and then court them for their business. You need to […]
The Increasing Push for Audience Attention
Publishers are contending with new demands from advertisers, which is resulting in a shift in the key factors that drive ad rates and revenues from brands. Many advertisers are becoming disenchanted with page views and instead are looking to engagement as a better metric of whether their ads are being seen and acted on. As […]
The Blurred Lines between Native Ads and Content Management System
As publishers are increasingly offering native advertising as a key advertising format – that is, sponsored posts that integrate the brand promotion of advertising in a more natural content format – the technology behind the process is quickly evolving. Today’s publishers are looking for solutions beyond their content management systems to offer better promotion, targeting, […]
Can Newspapers Benefit from Cutting-Edge Tech?
If you’ve grown up anywhere in the last 100 years, you’ve likely heard of, and dreamed of, a day when people would have access to true virtual reality machines, machines that would allow the user to become completely immersed in a three-dimensional world that was created purely from fantasy. While there have been plenty of […]
3 Features You Need in Your Association’s Newsletter
Offering a newsletter in 2015 is one of the best ways to disseminate information, but how you go about doing so may be the key. The fact is that people largely ignore most newsletters, and the remainder of readers who haven’t blocked your newsletters often find them in the Spam folder, meaning your updates may […]
Industry Trends All Job Boards Need to Know
Now that the recession of 2008 is in our rearview mirrors and fading into the distance, it is time to re-evaluate the recruiting trends going forward. Job boards that understand how to evolve and change will be the ones that capitalize on the new trends, while job boards that stick to the old ways will […]
Facebook Ending Organic Reach for Brand Pages: What’s It Mean for You?
For many professional associations and trade publishers, a significant amount of time and money was spent cultivating an active Facebook audience. Facebook business pages have historically been an effective way to reach your readers and members. Last year, the social media giant announced that it was greatly restricting the organic reach of business pages. Over […]
4 Super Bowl Ad Trends Worth Watching for 2015
The Super Bowl is one of the most anticipated sporting events annually for football fans, but it also serves as a terrific measuring stick for advertising and marketing through the commercials. If you’re like most people, you probably caught Super Bowl XLIX, and just as this broadcast shattered viewership records, its commercials also caught attention […]
Social Currency and Its Impact On Audience Development
In the world of marketing, you’re likely to hear buzzwords often, and one that’s been floating around recently has been “social currency”; however, is this really a buzzword? Social currency essentially refers to the total value of all of your engagement on social media. For example, someone who has a million subscribers on YouTube is […]
As Unemployment Drops, How Can Job Boards Increase Traffic?
According to the latest announcements, unemployment rates are down and continuing to drop around the country. For organizations operating job boards, this is both good and bad news. Many publishers are concerned that lower rates of unemployment will mean less traffic and applications; conversely, people searching for jobs are more likely to more qualified and […]
3 Content Monetization Strategies for Your Trade Publication
Content is the key to success in 2015, but why? What can content do for you and your publication? The real issue at play is the monetization of content, not just the content itself. Now, this isn’t to say that your content can be any old drivel, as all of your content needs to be […]
Is Your Email Marketing Game Good Enough?
Email marketing is one of the most powerful, yet vastly underused, marketing tactics at the disposal of business owners, including those in the trade publication industry. Through the use of successful email marketing, trade publishers have the ability to reach potentially thousands of customers at once to announce new products and services, engagement opportunities, and […]
Can YouTube Help Your Trade Association with Audience Development?
Anyone who runs a website for any kind of professional or trade association is familiar with the concept of audience development. When you create new content for your site, you are attempting to gain more web traffic while enticing your current traffic to return to your site. More traffic allows you to increase website advertising […]
3 Ways to Attract New Advertisers in 2015
The start of a new year is the perfect time to begin looking for innovative ways to draw in new advertisers, and 2015 is shaping up to be no different. Even though the economy remains sluggish, it has shown slight signs of improvement, and as a result, advertisers are beginning to loosen their wallets a […]
Now is the Time to Map Out a Plan for Non-Dues Revenue
Membership dues are a big part of your association’s revenue, but it is important to keep those dues down if you want to attract more members. Utilizing non-dues revenue not only helps you to keep your membership costs attractive to potential new members, but it gives you the revenue you need to update your site […]
5 Types of Content to Increase Traffic to Your Job Board
The primary task of any website owner is to find ways to drive more traffic to their site and generate more revenue. The tricky part is making sure that your content is relevant to your website’s theme or else Google may disregard your content and your website. But if you do some thinking outside of […]
What Your Newspaper Can Learn from USA Today’s Mobile App Success
For newspaper publishers, USA Today is a recognized brand that reached national prominence and connected with a wide variety of audience archetypes, from business readers looking for a quick summary of the top headlines to average readers that loved lifestyle pieces. USA Today is leading the way again as their audience increasingly becomes mobile through […]
Could (Gasp!) Print Actually Bring Younger Readers Your Way?
In June 2014, a startup called PaperLater launched with a novel idea. Online readers could save digital pieces that they were reading and have the clippings mailed to them via old-fashioned snail mail for later reference and keeping. While the company shuttered the service in December of last year, it hints at an important trend […]
Don’t Forget: Leftover Content Can Be Delicious Too
As we approach the end of the year, now is a great time to think about ways to get more traction out of your existing content marketing materials. Trade publishers that are seeking more revenue and more audience for their companion websites can take advantage of this approach throughout the holiday season. There are many […]
4 Healthcare Trends for 2015 to Stay Ahead Of
It has been a couple of years since Obamacare made its debut as the way in which millions of Americans will get their health insurance and the initial turbulence seems to have subsided. If your healthcare related website has gained a reputation for offering valuable information about Obamacare, then you have the kind of captive […]
Can Bundling Products Boost Revenues?
Could bundling products or services be another big trend to impact the publishing world this year? Bundling is a relatively simple tactic that you’ve likely seen at work in the world of infomercials: “buy the fitness package today, and you’ll not only get the DVDs but you’ll also get the bonus food guide, jump rope, […]
4 Newspaper Trends to Watch for 2015
2014 was an exciting year in the newspaper and publishing sector, and a quick glance ahead suggests that 2015 holds the promise of more change, innovation, and profits. For businesses that can keep up with the changing needs of everything from content production to advertising relationships to cross-platform development, the opportunities for growth are nearly […]
What People Want in Their Job Search Engines
As the economy continues to slowly improve, there’s no doubt that both employers and job seekers are going to be increasing their activity online, and now is a great time to start getting your job board optimized for people in both of these categories. In order to do this effectively, however, you need to first […]
What Motivates Your Audience and Why It’s Vital to Find Out
When you rely on good content to generate revenue through advertising, then the idea of knowing your target audience becomes extremely important. The mistake many online publishers make is assuming that their website can be all things to all people and that there is an unlimited supply of web traffic available. The truth is that […]
4 Ways to Monetize Your New Site
If you’ve just launched a website for your trade association, it’s a great time to be excited. It can mean new avenues for engagement and income streams for your trade organization. But monetizing your website isn’t always the easiest or most organic thing that you’ve tried to do. Instead, it helps to have a strategy […]
Demographics Check: Is Your Newspaper On Top of the Trends?
There’s a lot of discussion today in commercial circles about demographics. Publishers and retailers are excited to serve the growing a profitable segments falling at different ends of the spectrum; for example, Millennials and Baby Boomers. Each of these groups are economically powerful and represent a significant percentage of the public. There’s also a coming […]
5 Ways to Optimize Your Comments Section
Engagement is becoming an increasingly important metric for publishers. Advertisers are not just looking at metrics like pageviews. Instead, they’re looking to see how long individuals are spending on your site and how much they engage with your material. Not only can this help increase advertising revenue, but it plays an important part in whether […]
How an Explainer Video Can Help Your Trade Association
There is always a great deal of competition when it comes to getting new members for a trade association, especially when you are focusing on gaining new members online. A good membership effort should try to set itself apart from the other associations in as many ways as possible and one effective way is through […]
3 Ways to Boost Audience Development in 2015
It is amazing how fast technology changes and how it affects so many parts of the corporate world. The tactics used for audience development in 2014 may work in 2015, but there have been some changes over the past 12 months that you need to take into account. As you put together your marketing plan […]
Are You Making the Most of Your Video Potential?
Your website is supposed to be designed to generate revenue, but it cannot maximize its revenue potential if you are not keeping up with the latest trends. Multimedia presentations have always been popular on the Internet, but there is more to multimedia than just putting up a picture or a video. If you want to […]
4 Audience Development Strategies for Your Healthcare Site
Your healthcare website offers valuable information that could help patients and medical professionals alike. The problem is that you cannot seem to bring in the kind of audience you need to generate revenue and expand your site services. Audience development for a healthcare website is not as difficult as it may seem. When you understand […]
Building Relationships Has Never Been More Vital for Newspapers and Audience Engagement
When the Internet first took over the media world, the idea of building relationships with website users thousands of miles away seemed a little crazy. After all, how could anyone expect your website to connect with someone you will probably never meet? But as time has gone by, the importance of building strong relationships has […]
What is Engagement Marketing and How Do I Use It?
Operating a healthcare job board requires finding effective ways to market yourself, both to healthcare companies that are recruiting and top candidates seeking jobs. Engagement marketing is an increasingly popular technique in today’s marketing landscape, as companies seek to find creative ways to meet consumers on their own terms. By speaking directly to their most […]
Why People Share Content
The goal of creating content for anyone who makes money with their content is to have that information shared by others. You could try bribing people to share your content with the promises of lavish prizes, but that is a sure way to go broke in record time. Besides, there are better ways to get […]
4 New Year’s Resolutions for Growing Your Trade Association
It’s now officially 2015 and that means it’s time to get your business strategy mapped out for the coming year. Although most people make resolutions on New Year’s Eve, it’s never too late to solidify the guidelines you’ll follow to achieve success for your organization. Below are four tips you can use during the next […]
3 Ways to Better Your Job Board in 2015
2015 has arrived, and with it comes new opportunities to grow your job board site, its user base, and its revenue. In fact, the start of a new year is the perfect time to get a strategy in place to further your success over the next 12 months. Whether you plan to add onto your […]
The Publisher’s Guide to Programmatic Advertising [Infographic]
RTB and programmatic are taking over the digital ad industry. It is estimated that 90% of U.S advertising will be bought programmatically by 2017. Programmatic advertising allows publishers to unlock the value of underutilized inventory by optimizing CPMs and targeting. It may be a few years before real-time, cross-channel targeting and optimization become the norm, […]
3 Reasons the Desktop Isn’t Dead
If you’ve paid any bit of attention to marketing trends recently, it seems that everyone is hyped up about mobile devices. As such, many marketers are moving toward targeting the mobile platform, and some have even done away with desktop campaigns altogether. Unfortunately for these marketers, the desktop is still alive and well, and a […]
Microsoft’s Bing Pulse and the Future of Audience Engagement
Have you ever gone to a political debate between two local candidates running for a local office and wondered who won? When there are presidential or congressional debates, the results are shown instantly thanks to some pretty aggressive technology. But now there is something that your media websites and newspapers can use to help gauge […]
4 Site Monetization Tools to Consider for 2015
In 2015, the American public will have its second go-around with Obamacare and the opportunities to make money with your healthcare-related website are growing. The Healthcare.gov website, unlike most other government run facilities, has been evolving and changing quickly. If you want to boost the revenue generated by your healthcare-related website, then there are a […]
4 Advantages of a Robust Member Benefits Program
Does your professional association offer a membership benefits program? As organizations look for new ways to offer more value to attract members, prospective members are also being more frugal and demanding increasing value from their memberships. A membership benefits program, which partners with a wide range of service providers and companies to offer member discounts, […]
Tech Hiring in 2015: What’s Next?
What kinds of tech hiring trends can you expect to see in 2015? Recent years have created some choppy technological waters for the business world, from the rising tides of increased mobile usage to the crashing waves of malicious security breaches. All these ups and downs will most likely affect hiring in the following ways. […]
Is Your Site Taking Advantage of Obamacare?
Few changes in the healthcare industry have altered history as much as the Affordable Care Act. Prior to the ACA, it was the HIPAA laws that had medical professionals scrambling for the correct information to show them how to get compliant with the new digital storage laws. But the ACA affects everyone from patients to […]
How You Can Tap Your Email Database for Traffic Monetization
There are plenty of tools available to business owners these days to generate more traffic to their company websites and monetize that traffic, but perhaps one of the most often overlooked online tools is the humble email. What’s important to remember and recognize about emails is that they serve as instant and constant contact with […]
Why Branding is Even More Important Than You Think
Branding is the process of defining who your company is. Not what it is– who it is. As such, you, your employees, and your marketing materials all need to reflect who your company is, both online and offline. Unfortunately, this can be difficult to achieve unless you have a solid plan in place. RELATED: Why […]
3 Takeaways from the Next Generation of Job Sites
Today’s latest job sites are taking a whole new approach to the candidate – recruiter relationship. Instead of encouraging companies to post static jobs ads, they’re instead giving more power to candidates, finding ways to make the recruiting process more interactive, and even using technology to serve a headhunters for in-demand candidates. Here’s a closer […]
Audience Development Strategy: Are You Using Facebook Correctly?
Facebook has become ubiquitous in recent years as the go-to social network for everyone, including business owners. While the site offers users the ability to keep up with friends and family, it also offers business owners the chance to promote products and engage users. Unfortunately, far too few business owners are taking advantage of the […]
4 Content Strategies to Explore in 2015 for Engagement & Member Communication
As 2014 is winding to a close, it’s time to reflect on the year’s accomplishments and challenges, but it’s also time to start planning ahead for 2015. By getting a jump start on your content strategies now for the year ahead, you’ll be more likely to have a solid plan in place to engage readers […]
How To Make The Most Of Your Trade Show
When your trade association decides to put on a trade show, are you doing everything you can to maximize attendance and get the most from your event? If you take a look at even the longest running trade shows, you will notice that the idea of putting the “show” back into trade show has become […]
Automated Recruiting: A Success or Failure?
Depending on who you listen to, automatic recruiting is either the future of hiring or the worst thing that ever happened to it. Keyword-based recruiting technologies have been around for a while, although many are dismayed by both the process and results. But instead of throwing these technologies out the window entirely, maybe there’s a […]
3 Newspapers That are Building Their Audience
Everyone knows that the Internet has changed the publishing landscape, and newspapers and other publishers who have failed to adapt have experienced a major drop in readership and subscriptions. While this trend seems to be turning around, even if slightly, it’s still important for publishers and broadcast media outlets to pay attention. If you’re unsure […]
Expert Interview with Joey Trebif on Building Your Online Job Site
Sometimes the biggest digital publishing lessons come from trial and error as Joey Trebif, creative director for CareerAlley, knows all too well. While trying to land on the right formula for his site’s online content, Joey says they tried accepting guest posts for a few years, but learned they caused more problems than they solved. […]
4 Qualities of Headlines That Compel Visitors to Click
In the media business, headlines have always been important. When a reader buys a magazine, there is probably a good chance that the reader will check out the articles that interest them and a good headline may or may not impact the success of that particular issue. But on the Internet, a reader has the […]
5 Best Ways Your Association Can Boost Non-Dues Revenue
For professional associations, member acquisitions and the resulting dues are a major source of sustainable income. But executive directors are quickly realizing that they’re not enough. Instead, it’s critical to develop new sources of income. While continuing to grow your membership base is a good strategy, it’s also important to find creative ways to generate […]
Serving a Content Buffet
Blogs seem to have become the default format businesses use to get information to consumers. According to WPVirtuoso.com, there are over 152 million blogs on the Internet and that number keeps rising. Companies that spend the time to generate at least 20 blog posts per month generate approximately five times more web traffic than the […]
Expert Interview with Frances Cole Jones on Job Searching and Interviews
Frances Cole Jones started her career as an editor, working with authors to better interpret ideas. She rapidly realized, though, that those skills could be applied to candidates and interviews, and has since become one of the premier career experts, offering advice on TV, books and on her website. She spoke with us about interviewing […]
3 Common Traits the Best Job Search Engines Share
Running a job board in today’s ever-competitive digital world means paying attention to what successful job boards and job search sites are doing. Failing to keep up with changes and improvements could spell certain death for your own job board as employers, recruiters, advertisers, and job seekers will be more likely to go to your […]
4 Ways to Engage Using Reddit
Reddit (stylized as reddit) is easily one of the most influential social media sites on the web, and if you aren’t leveraging it to grow traffic and revenue, you’re likely missing out. The site essentially functions as a message board through which there is a main “front page”, but there are also user created sub-boards, […]
4 Ways to Generate More Revenue from Employment Advertising
The local newspaper’s lock on the local employment market has been shaken by an onslaught of online employment boards and national employment websites that claim to offer better employment services. The truth is, with help from experts like RealMatch, your local newspaper can use its companion websites to generate new revenue from employment advertising and […]
4 Ways to Plan Now for 2015
Recent economic data suggests that the US economy will continue to recover in the year ahead. As a result, companies are increasing hiring and investing more in training. Combined, these trends point to an uptick in membership and event participation for meeting planners, professional organizations, and trade networks. But it’s important to remember that planning […]
Why Newspapers Shouldn’t Write Off Millennials
In today’s age of social media and 24 hour news cycles, it’s easy to assume that Millennials no longer rely on newspapers to learn about the world around them. But a recent study from the Newspaper Association of America reveals that 56% still regularly enjoy newspapers. Across all platforms, 40 million Millennials consume online newspapers […]
Reader Engagement: Are You Getting the Most Out of Twitter?
There’s no doubt that Twitter is one of the most powerful social media tools available to business owners and publishers who are seeking to increase reader engagement, but if you aren’t using Twitter to the fullest of its abilities, you’re simply wasting your time and your followers’ time. SEE ALSO: How Twitter Can Boost Job […]
Expert Interview with Dr. David Brendel on Executive Coaching
Dr. David Brendel started his career by earning both his PhD and MD in psychology, and ever since, he’s been focused on helping all of us get the most out of the workplace, whether as an author, a speaker or as the head of Leading Minds, an executive coaching service. He shared some insights with […]
Tech Hiring Trends: A Triple Play of Mobile, Big Data, and Network Security
As technology changes the way people do business, it also changes the way businesses hire people. Robert Half Technology’s annual report on tech hiring trends places the spotlight firmly on big data, mobile, and network security technology as the biggest drivers for 2015. Let’s take a closer look at how and why these trends have […]
How You Can Boost Revenues Without Adding Customers
Every business owner wants to generate more revenue; after all, that’s more or less the point of going into business in the first place. However, in the ever-competitive world of trade publishing, many companies are fighting over a limited supply of new customers, all while ignoring their current customers. This then leads to current customers […]
The Lightning Fast Rise of the Mobile-Only Newspaper Audience
In the past, sitting down at the kitchen table or in a recliner in the morning to read the paper was an all-too-common daily ritual for many Americans … then came the Internet. As online technology grew and branched out, it forced news publishers to re-evaluate their print offerings, with many scrambling to learn new […]
Audience Engagement: Social Media and the Power of Visuals
Could visual marketing dramatically improve your social media and overall marketing performance? According to one study, visuals outperform text updates on networks such as Facebook. Visual content also enables your trade organization to share more meaningful insights and tell a more complex story. Having a visual content strategy opens the door to repurposing powerful written […]
Why Newspaper Inserts Remain Strong
For many people, it’s a tradition to sit down with the Sunday paper to relax, learn about recent events around the world, and to look through the latest weekly ads and circulars. In fact, many people who aren’t even in the market to make a purchase will peruse newspaper ads and circulars for fun, just […]
4 Ways to Make Your Job Board More Efficient
Operating a niche job board in today’s market is demanding – both in terms of time and resources. From overseeing the technical aspects of hosting and managing your site to interfacing with companies posting jobs and candidates seeking work, there are multiple elements that go into the process. As a result, job site owners need […]
Today’s Topsy-Turvy World of News isn’t as Different as You Might Think
When newspapers dominated the media market, it seemed as though the industry was more orderly than it is today. People interested in current events picked up a newspaper from the local newsstand or had the daily paper delivered to their front door. That was how news was commonly disseminated. It’s the Information Age now, and […]
Why Your Meetings Need to Evolve
While it’s fair to say that people don’t actually dread meetings, they do dread poorly run meetings and ones where nothing gets done. In the conference format, a stuffy chain hotel and talking heads discussing the usual subjects doesn’t get people excited. It’s also tougher than ever to justify time out of the office and […]
Top Digital Trends: A Crash Course for Local Media
The Internet has not only changed itself over the last two decades, but it has also changed the way that consumers are receiving their information. In a recent webinar, sponsored by RealMatch, presenter Shannon Kiney, founder of Dream Local Digital, points out that a current, single online weekend edition of the New York Times contains […]
What to Take Away from the Most Popular Employment Sites
Operating a niche job board, even in a field such as healthcare that’s growing exponentially, requires great relationships and marketing in order to thrive. How can you attract the attention of the right companies so that you’re known as the go-to spot for doctors, nurses, techs, and administrators looking for their next position? Conversely, what […]
3 Top Social Sharing Trends You Need to Know
Social media usage has skyrocketed over the past few years, and many digital publishers have taken advantage of this surge in order to generate extra revenue and traffic to their main and companion sites. Unfortunately, as more and more people have gotten involved with social media, and as more and more changes have been introduced […]
6 Ways to Boost Your Newsletter Subscriptions
As a trade publisher, you connect with your membership through diverse channels. But one of your most valuable channels may be your newsletter. According to Forrester Research, it’s possible to actually calculate the value of each individual subscriber as they add to your organization’s bottom line. From event fees to membership dues to affiliate purchases, […]
4 Ways to Get More From Your Recruitment Advertising
These days, it seems like newspaper and broadcast media outlets are seeing a significant decrease in their recruitment advertising revenue because of recruiting sites and online job boards. But when you utilize innovative ways to help people find the jobs they are looking for, then your offering goes well beyond what the recruiting sites and […]
Odds are You Haven’t Exhausted Your Options for Member Engagement
When you run a membership-based trade association or other type of membership website, you are always interested in retaining members and growing membership numbers. That is when you are introduced to what appears to be the ultimate buzz term – membership engagement. However, this is much more than a bit of trendy lingo. Your focus […]
Is Your Company Ready for the Mobile Video Ad Explosion?
There is a perfect mobile marketing storm brewing that your organization needs to get in touch with right now if you want to take advantage of it. The CNET website points out that 4G download speeds are the fastest cellular access speeds the world has ever seen and the 4G networks around the world are […]